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The results are in

Posted by Susan Straccia, Google Zeitgeist Team Every year we put out the <a title="Year-End Zeitgeist" href="http://www.google.com/press/zeitgeist/archive.html" id="d63e">Year-End Zeitgeist</a>, a look at the most popular and fastest-rising search terms in hopes of telling us something about what's been on our (collective) mind. This was my first year working on this project, and I'm here to report I was pleasantly surprised by many of the findings. Yes, 2007 was a big year for U.S. politics, and, of course, there were several peaks coinciding with the indiscretions of a few starlets -- but what I found particularly interesting were some of the timeless themes that surfaced: what is love, who is god and how to kiss, to name a few. No matter how much changes over time, these questions seem to be constants. I don't know about you, but I hope we never get to the bottom of them. Searching for an answer is half the fun. If you haven't already done so, be sure to check out our <a href="http://www.google.com/intl/en/press/zeitgeist2007/index.html">complete list for 2007</a>.

The results are in

Posted by Susan Straccia, Google Zeitgeist Team Every year we put out the Year-End Zeitgeist , a look at the most popular and fastest-rising...

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Postini looks back on 2007

Posted by Adam Swidler, Product Marketing Manager, Postini For years now, anti-spam efforts have been like a game of checkers played at night. The bad guys make their move, Postini responds, and the majority of our customers are pleasantly oblivious to the fact that as much as 90 percent of their incoming mail is spam. This year, it became a game of chess. Data from Postini data centers shows that virus attacks hit record levels, spam percentages in Europe are catching up with global trends, and the volume of spam became more volatile as spammers dramatically varied their tactics, as seen in this graph: <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2vEoJhMs9W8IAb_DZwDZmJ8Ip4P9yOlaA71KC7P-VAMfhJlRgR3aWWK-NbgZsQqsUUAukDGc1_DGcwfSzN5aZ9OAQI7NglXx4O9v7DACwvFYrd5UHh2HY5EjcKHX4YLODQ06XK9yuhhBx/s1600-h/Postinit_spam_graph.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5143157661816222930" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2vEoJhMs9W8IAb_DZwDZmJ8Ip4P9yOlaA71KC7P-VAMfhJlRgR3aWWK-NbgZsQqsUUAukDGc1_DGcwfSzN5aZ9OAQI7NglXx4O9v7DACwvFYrd5UHh2HY5EjcKHX4YLODQ06XK9yuhhBx/s320/Postinit_spam_graph.gif" style="cursor: pointer;" /></a> To find out what made 2007 really different from any earlier year, and to see some forecasts for 2008, check out the the <a href="http://googleenterprise.blogspot.com/2007/12/1-billion-messages-not-served.html">Google Enterprise blog</a>.

Postini looks back on 2007

Posted by Adam Swidler, Product Marketing Manager, Postini For years now, anti-spam efforts have been like a game of checkers played at nigh...

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Google Toolbar: Take your tools with you

Posted by Aseem Sood, Product Manager, Google Toolbar Team I've started to notice something peculiar about the Toolbar team, and that's this: we literally can't seem to stop carrying the Toolbar around with us. When we moved to a new space in our Mountain View campus, we brought along a hallway-sized printout of it. For Halloween, eighteen of us dressed up as the different parts of the Toolbar itself. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMVgCbQ2N2bD-AhefGIz9T7ARTzXgVmzeCqaBlnKP8dCLGGLRy4d8uAgr7IAS-JLkAL85-FAn8PzhNFDYj6PdK_EpNu3wkI2tKnuvQ_PFWTiE7j4vsWvZyc4_5HNMcwSWUHh0NRnXtghD_/s1600-h/tbcostume.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5143165571573151714" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMVgCbQ2N2bD-AhefGIz9T7ARTzXgVmzeCqaBlnKP8dCLGGLRy4d8uAgr7IAS-JLkAL85-FAn8PzhNFDYj6PdK_EpNu3wkI2tKnuvQ_PFWTiE7j4vsWvZyc4_5HNMcwSWUHh0NRnXtghD_/s320/tbcostume.JPG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a> And now with the latest beta release of the Google Toolbar for Internet Explorer, my fellow product manager Avni and I couldn't wait to point out the new features. <object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/qM5JbVSjV8A&rel=1"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/qM5JbVSjV8A&rel=1" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"></embed></object> Maybe it's on our minds, because with the latest version of Toolbar, you can save your settings online, and then get all of your bookmarks, custom buttons and AutoFill information from your different computers -- like when you're at home, or at work, or if you get a new computer for the holidays. It's kind of like carrying your Toolbar with you, but without the hassle of cardboard and string, and a lot more useful. And, yes, there are some new reasons for you to carry your Toolbar with you, too. You can accessorize with Google Gadgets: We <a id="rgxk" title="first released custom buttons" href="http://googleblog.blogspot.com/2006/01/all-buttoned-up.html">first released custom buttons</a> with search and feed functionality, and now we've added support for many Google Gadgets. In Toolbar, gadgets can even interact with the pages you're on, like with the Google Product Search gadget, you can just highlight the name of something you'd like to buy on any page and do a quick price comparison right there. Google Notebook is built in: We realized that saving links as bookmarks to come back to is great, but not quite enough. So now you can collect text and images, too and put them into notebooks right from the Toolbar. You'll get suggestions instead of error pages: If you mistype a URL or a page is down, now the Toolbar will give you that familiar "Did you mean" with alternatives, <a id="c3zk" title="like when you do a Google search" href="http://www.google.com/search?q=gmail.commm">like when you do a Google search</a>. We still have the original Toolbar features, like automatic form filling, pop-up blocking and spelling correction, too, so give it a try and let us know what you think at <a href="http://toolbar.google.com/T5">http://toolbar.google.com/T5</a>.

Google Toolbar: Take your tools with you

Posted by Aseem Sood, Product Manager, Google Toolbar Team I've started to notice something peculiar about the Toolbar team, and that...

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Haere Mai! Google Maps lands in New Zealand

Posted by Noel Gordon, Software Engineer Today we're pleased to announce the full launch of <a title="http://maps.google.co.nz/ Google Maps in New Zealand" href="http://maps.google.co.nz/" target="_blank">Google Maps in New Zealand</a>. Although we've offered basic mapping in New Zealand for some time, today we're unveiling a localised and customised site for our users in New Zealand. We've added full local business search capabilities, plus the <a href="http://www.google.com/local/add/lookup?hl=en-AU&gl=NZ" target="_blank">Local Business Centre</a>, so that any Kiwi business can get a free listing. While we know New Zealanders care about a lot more than rugby, racing and beer, we're pleased that now Google Maps can help you find the nearest place to do any of those things. Plus, you can find a <a title="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=cafe+ponsonby&ie=UTF8&z=15&om=1 cafe in Ponsonby" href="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=cafe+ponsonby&ie=UTF8&z=15&om=1" target="_blank">cafe in Ponsonby</a>, an <a title="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=indian+restaurant+wellington&ie=UTF8&z=9&om=1 Indian restaurant in Wellington" href="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=indian+restaurant+wellington&ie=UTF8&z=9&om=1" target="_blank">Indian restaurant in Wellington </a>, a <a title="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=plumber+dunedin&ie=UTF8&z=13&om=1 plumber in Dunedin" href="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=plumber+dunedin&ie=UTF8&z=13&om=1" target="_blank">plumber in Dunedin</a>, or a great <a title="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=queenstown+hotel&ie=UTF8&t=h&z=11&om=1 hotel for your next holiday" href="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=queenstown+hotel&ie=UTF8&t=h&z=11&om=1" target="_blank">hotel for your next holiday</a>. All available on a PC or <a title="http://www.google.co.nz/gmm/index.html mobile phone" href="http://www.google.co.nz/gmm/index.html" target="_blank">mobile phone</a> near you! And of course, Kiwis can also use Google Maps to look up an address, get <a title="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=auckland+to+rotorua&sll=-45.031104,168.662731&sspn=0.33435,0.6427&ie=UTF8&t=h&z=9&om=1 driving directions" href="http://maps.google.co.nz/maps?f=q&hl=en&geocode=&q=auckland+to+rotorua&sll=-45.031104,168.662731&sspn=0.33435,0.6427&ie=UTF8&t=h&z=9&om=1" target="_blank">driving directions</a> (and the ability to drag them around), browse our satellite imagery, and even create custom maps that you can share with friends, all using the simple interface.

Haere Mai! Google Maps lands in New Zealand

Posted by Noel Gordon, Software Engineer Today we're pleased to announce the full launch of Google Maps in New Zealand . Although we&#...

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Earth From Above

Posted by Rebecca Moore, Manager, Google Earth Outreach French photographer Yann Arthus-Bertrand's beautiful images of the planet have become a coffee table favorite across the world. Today we are excited to present a new Google Earth layer of nearly 500 of his images, many taken from hot air balloons and all taken from above the earth. Each image is paired with thought-provoking statistics about the current environmental situation they depict. The facts and figures were put together by <a href="http://www.goodplanet.org/" id="aqrr" title="GoodPlanet.org,">GoodPlanet.org,</a> Yann's non-profit organization established to promote environmental awareness and sustainable development. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja2pCcvIfkSrK_lGmmFaABchfzoKW5auFl03DSnI4JngvISNp87XBRsPVAP8XBJpLtQCUswzxUJOuYHs9MBm5zzVnd6mmJoU1eO_-i2VBoOJmJqCg4yAed8wKzZfjPjiB4x3JRHCsVO2bl/s1600-h/yab-bozeman+%282%29.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5142555125149234370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja2pCcvIfkSrK_lGmmFaABchfzoKW5auFl03DSnI4JngvISNp87XBRsPVAP8XBJpLtQCUswzxUJOuYHs9MBm5zzVnd6mmJoU1eO_-i2VBoOJmJqCg4yAed8wKzZfjPjiB4x3JRHCsVO2bl/s320/yab-bozeman+%282%29.JPG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a> In June this year, we launched <a href="http://earth.google.com/outreach" id="zzef" title="Google Earth Outreach">Google Earth Outreach</a>, a program to empower non-profit groups with resources and tools to use Google Earth to promote their cause. Today's new "Earth From Above" layer (located in the Global Awareness folder in Google Earth) is an excellent example of what such groups can accomplish. Not only can you enjoy these stunning new photographs on Google Earth -- we're also launching an iGoogle gadget you can add to your personalized Google homepage to see a different image each day. You can find the iGoogle gadget and a YouTube interview with Yann <a title="here" href="http://earth.google.com/intl/en/earthfromabove/" id="w2x1">here</a>. We hope you enjoy them!

Earth From Above

Posted by Rebecca Moore, Manager, Google Earth Outreach French photographer Yann Arthus-Bertrand's beautiful images of the planet have b...

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Twice the Sitelinks

Posted by Jeremy Silber, Software Engineer During your searches you've most likely noticed <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334">Sitelinks</a>, the set of links below some search results that lets you jump directly to useful pages deeper in the site. They've been so popular that we've decided to give you more: our algorithms have been working overtime and we've recently started showing up to eight Sitelinks per site instead of just four. These extra links let you quickly access even more areas of the top site, and all eight sitelinks together give a good overview of a site's content. Previously: <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcigekKPuspVUlLzawboSCoVuAuMqJGSoZsrCT-3wtmrK93n2yujef8Gro_KvGQcFmhoSZqDWlKb_J7QyBySNNf57raC36zNq8Xk73LUGom3KGxx-wFh4zlhFRJUfO4T63RJswqTUNS_AT/s1600-h/sitelinksold.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5141330211788486546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcigekKPuspVUlLzawboSCoVuAuMqJGSoZsrCT-3wtmrK93n2yujef8Gro_KvGQcFmhoSZqDWlKb_J7QyBySNNf57raC36zNq8Xk73LUGom3KGxx-wFh4zlhFRJUfO4T63RJswqTUNS_AT/s320/sitelinksold.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a> And now:<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDPgMeWs8UBE__xfHCWumPhtL7GYqMHyvyZsKUx-x9eUrpGG0zvmpEU5bU6pZom2JeVld6pzlATpIr754cC-yAW2LOpcOSBJ71seCTPfQoiA0Av3DA6YEl6pjI9IrfJybb45C3DoXUFypn/s1600-h/sitelinksnew.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5141330396472080290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDPgMeWs8UBE__xfHCWumPhtL7GYqMHyvyZsKUx-x9eUrpGG0zvmpEU5bU6pZom2JeVld6pzlATpIr754cC-yAW2LOpcOSBJ71seCTPfQoiA0Av3DA6YEl6pjI9IrfJybb45C3DoXUFypn/s320/sitelinksnew.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a> We've also been tweaking things here and there so that Sitelinks will appear for many more websites, and with more descriptive names. These improvements should help get you to the specific page you're looking for even more quickly.

Twice the Sitelinks

Posted by Jeremy Silber, Software Engineer During your searches you've most likely noticed Sitelinks , the set of links below some searc...

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Voices without borders

Posted by Stephen Cho, Director, Product Management Our lives are a fabric of overlapping stories: stories that are entirely unique, stories that are richly specific, stories that define who we are, where we have come from, what we believe in. And while each story is ultimately personal, we find across them the common themes of love and loss, adversity and triumph. Listening to others’ stories, we can better appreciate our shared humanity, and recognize that the stories and lives of everyone, everywhere matter. In the U.S., the <a href="http://www.storycorps.net/">StoryCorps</a> effort seeks to capture, preserve, and share the stories of ordinary people. These can be heard on Friday mornings on <a href="http://www.npr.org/templates/story/story.php?storyId=4516989">National Public Radio</a>’s “Morning Edition.” Earlier this year, a number of interested Googlers met with Dave Isay, founder of StoryCorps, and also with leaders of One Laptop per Child (OLPC) and UNICEF. We realized that collectively, we had a unique and very real opportunity to leverage our respective strengths to take this idea global and to build together an ability to preserve and share online millions of personal stories from around the world. With the good efforts of many people from each of the partners, we brought this inspiration to fruition over the last six months, and are excited to launch the Our Stories project and the <a href="http://www.ourstories.org/">www.ourstories.org</a> site today. From the Google side, this grows out of our passion and commitment to make the experience and wisdom of these personal stories universally accessible to users around the world. One Laptop per Child (<a href="http://www.laptop.org/">www.laptop.org</a>) is a heroic effort to help bring laptops to children in developing countries around the globe. (Google is a founding supporter of OLPC.) The distribution of OLPC laptops provides us with a platform to help preserve and extend the histories and identities of these traditional cultures. Children receive training on the Our Stories activity on the laptops, and record in their native languages the stories of their elders, their family members, and friends. These stories are then uploaded and shared through the website, where they can be found on a Google Map. For this project, UNICEF’s in-country communications teams are working with the schools using OLPC laptops, and also with children using other recording devices, computers, and mobile phones to preserve and share stories online. An enthusiastic team of Google volunteers, including me, developed the laptop application, the interview guides based on the work of StoryCorps, and the website. In the coming years, we hope to capture and share millions of stories, which we believe will help to preserve a truly global, multi-lingual history of humanity in the 21st century. We also hope that, in some small measure, the ability to listen to the voices of others, to hear first hand about their hopes and challenges, contributes to a better understanding of our shared humanity across the many lines which often divide us.

Voices without borders

Posted by Stephen Cho, Director, Product Management Our lives are a fabric of overlapping stories: stories that are entirely unique, stories...

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