Selling Performics Search Marketing

<span class="byline-author">Posted by Tom Phillips, Director, DoubleClick Integration</span><br /><br />Since we <a href="http://googleblog.blogspot.com/2008/03/weve-officially-acquired-doubleclick.html">closed the acquisition of DoubleClick</a> on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.<br /><br />It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.<br /><br />We plan to integrate the affiliate marketing business into existing Google operations, providing enhanced value and reach for our affiliate advertisers, and additional tools and monetization opportunities for our publishers. Together, we believe that we can continue to grow this business and deliver on the high expectations from partners.<br /><br />Where it’s applicable in Europe, these plans and their implications for employees are subject to consultation with staff and employee representatives. During this transition, we will ensure that all affiliate and search marketing customers receive the same high level of service they have always experienced.<div><br /></div><div><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-style: italic;">Update</span></span> on June 10, 2009: We announced that we were <a href="http://www.google.com/intl/en/press/pressrel/20080806_performics.html">selling Performics to Publicis Groupe</a> in August 2008. The transaction <a href="http://www.google.com/intl/en/press/pressrel/20080910_performics.html">closed</a> in September 2008.</div>

Selling Performics Search Marketing

Posted by Tom Phillips, Director, DoubleClick Integration Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed i...

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Google Docs mean sharing

<span class="byline-author">Posted by Meredith Whittaker, Program Manager</span><br /><br />Google Docs is all about being able to share and collaborate, and now we're taking the idea of sharing a step further with a new <a href="http://youtube.com/googledocscommunity" title="The Google Docs Community Channel" target="_blank">Google Docs Community Channel</a>. This is a place to watch videos from regular folks all about Google Docs, connect with others, and pick up smart tips about all the ways to use the application.<br /><br />Whether you want an introduction video, step-by-step help instructions, or simply to see what others in the Google Docs community have been doing, stop by, <a title="share your videos" href="http://spreadsheets.google.com/viewform?key=pAiMagd8vdxHOaNtcbNikIA" target="_blank">share your videos</a> and enjoy this new showcase for your ideas, your voice and your boundless creativity.

Google Docs mean sharing

Posted by Meredith Whittaker, Program Manager Google Docs is all about being able to share and collaborate, and now we're taking the ide...

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Announcing Project Virgle

<span class="byline-author">Posted by Sir Richard Branson, President and Founder of Virgin Group</span><br /><br />In my life, I've had a lot of exciting adventures and launched a lot of ambitious business ventures. I'm delighted today to announce Virgle, Inc., a joint venture between the Virgin Group and Google which qualifies on both counts.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH6mVp9pMSD6reH1P4hu7TbGeJo6WbO0CYrasHDTZ249fAVrIDrRE2Tu9OGFsiO0Qh_pXWYNrzfr-GIu4aYnDKipOUKpVC4QM_JjQX5iLx7n15qBNhwoiLCTfD9KCMluk6B0Zym8VBc7_d/s1600-h/virgle_logo_final_hi-res.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5184067717602307314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH6mVp9pMSD6reH1P4hu7TbGeJo6WbO0CYrasHDTZ249fAVrIDrRE2Tu9OGFsiO0Qh_pXWYNrzfr-GIu4aYnDKipOUKpVC4QM_JjQX5iLx7n15qBNhwoiLCTfD9KCMluk6B0Zym8VBc7_d/s320/virgle_logo_final_hi-res.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 230px; height: 193px;" /></a><br />Virgle's goal is simple: the establishment of a permanent human settlement on Mars. Larry Page, Sergey Brin and I feel strongly that contemporary technology is sufficiently advanced to make such an effort both successful and economical, and that it's high time that humanity moved beyond Earth and began our great, long journey to explore the stars and establish our first lasting foothold on another world.<br /><br />In the years to come, we'll be sending up a series of spaceships carrying (along with the supplies and tools needed to build the new colony) what eventually will be hundreds of Mars colonists, or Virgle Pioneers -- myself among them. If you think you might want join us (or invest in or otherwise assist this vast venture), I hope you'll <a href="http://www.google.com/virgle/index.html">read more here</a> about how Virgle will work, what our brave Pioneers can expect and what the future holds for what just might be the most ambitious adventure in mankind's long and storied history.<br /><br />See you on the north side of Kasei Valles!

Announcing Project Virgle

Posted by Sir Richard Branson, President and Founder of Virgin Group In my life, I've had a lot of exciting adventures and launched a lo...

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Offline access to Google Docs

<span class="byline-author">Posted by Janani Ravi, Software Engineer</span><br /><br />Our team has a real affinity for free-spirited types, and so we spend a lot of time thinking up ways to make <a title="Google Docs" href="http://docs.google.com/" id="xtf5">Google Docs</a> friendlier even to people on the go. If you're one of those, you already know how you can access your Google Docs from anywhere, how nice it is to avoid having to email yourself files or back up docs with a thumbdrive, and how easily you can collaborate with others.<br /><br />Of course there <span style="font-style: italic;">was </span>a teeny thing missing: you needed an Internet connection to make Google Docs work for you. Now, for documents, that's no longer true. As you'll read on the <a href="http://googledocs.blogspot.com/" id="f98e" title="Google Docs blog">Google Docs blog</a>, starting today and over the coming weeks we're rolling out offline editing access to word processing documents to Google Docs users. You no longer need an Internet connection when inspiration strikes. Whether you're working on an airplane or in a cafe, you can automatically access all your docs on your own computer.<br /><br />To see how offline access works, watch this video:<br /><br /><object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/7cyHYEfpRVA&hl=en"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/7cyHYEfpRVA&hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"></embed></object>

Offline access to Google Docs

Posted by Janani Ravi, Software Engineer Our team has a real affinity for free-spirited types, and so we spend a lot of time thinking up wa...

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Privacy made easier

<span class="byline-author">Posted by Jane Horvath, Senior Privacy Counsel, and Peter Fleischer, Global Privacy Counsel</span><br /><br />Because we're strongly committed to protecting your privacy, we want to present our privacy practices in the clearest way possible. Over the past year, we've been experimenting with video to clarify and illustrate the privacy practices set forth in our Google Privacy Policy. We've used videos to communicate with you about things like cookies, IP addresses, and logs. (Check out the <a href="http://www.youtube.com/googleprivacy" id="z-y6">Google Privacy Channel</a> on YouTube.) And you've told us that the screen shots, whiteboard drawings, and pointers from the engineers and product managers we've captured on video are helping you better understand the fine points of our Privacy Policy.<br /><br />With that in mind, today we're announcing a revamp of our <a href="http://www.google.com/privacy" id="hhl2">Privacy Center</a>. The new Center is a one-stop shop for privacy resources, with various multi-media formats aimed to help you further understand how we store and use data, how to control who you share your data with, and how we protect your privacy. We hope this new Center will help you make more informed privacy choices whenever you use Google products and services.

Privacy made easier

Posted by Jane Horvath, Senior Privacy Counsel, and Peter Fleischer, Global Privacy Counsel Because we're strongly committed to protecti...

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Insight into YouTube videos

<span class="byline-author">Posted by Tracy Chan, Product Manager, YouTube</span><br /><br />I remember the first time a video I posted to YouTube cracked 100 views. I wasn't so much surprised as curious: Who were these people? How did they find this video? Where did they come from?<br /><br />Today we're taking our first step towards answering these questions with YouTube Insight, a free tool that enables anyone with a YouTube account -- users, <a href="http://www.youtube.com/partners">partners</a>, and <a href="http://www.youtube.com/advertise">advertisers</a> -- to view detailed statistics about the videos that they upload. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, you can find currently available metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBwuwJjTJ_tibtdOXt_OCco20FKSnvy81ZUE3lnX2SFjbqA570atIRIV0xA8Qy55Nq0Myk-sESuSrKNYByUYzGRMSkwFOBPg_AJPDgReISp3PP9spn2i4zuIsZn5Nv2bdEBRJhOvnPudHI/s1600-h/Insight_screen.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182266635377785378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBwuwJjTJ_tibtdOXt_OCco20FKSnvy81ZUE3lnX2SFjbqA570atIRIV0xA8Qy55Nq0Myk-sESuSrKNYByUYzGRMSkwFOBPg_AJPDgReISp3PP9spn2i4zuIsZn5Nv2bdEBRJhOvnPudHI/s320/Insight_screen.gif" style="cursor: pointer;" /></a><br /></div><br />Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing -- both on and off the site -- and reach the right viewers. As a result, Insight turns YouTube into one of the world's largest focus groups.<br /><br />There's more about this on the <a href="http://www.youtube.com/blog?entry=IRJjhiDz6RU">YouTube blog</a>.<br /><br /><div style="text-align: center;"><br /></div>

Insight into YouTube videos

Posted by Tracy Chan, Product Manager, YouTube I remember the first time a video I posted to YouTube cracked 100 views. I wasn't so much...

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Today is Document Freedom Day

<span class="byline-author">Posted by Zaheda Bhorat, Open Source Programs Manager</span><br /><br />Today, the world is celebrating the first-ever <a href="http://documentfreedom.org/" id="bs6y" title="Document Freedom Day">Document Freedom Day</a>. More than 200 teams in 60 countries are spending today <a href="http://www.documentfreedom.org/2008" id="r93r" title="raise awareness">raising awareness</a> about document freedom by hosting speakers, events, and literally raising the DFD flag. Through such activities, these teams are committed to spreading the word about the importance of open documents and the workable open standards that ensure your access to your documents now and in the future. We at Google wholeheartedly join the <a href="http://documentfreedomdaysydney.googlepages.com/" id="wvg_" title="community of users">community of users</a>, <a href="http://documentfreedom.org/" id="o_.r" title="organisations">organisations</a>, <a href="http://www.odfalliance.org/members.php#viewall" id="bgwc" title="businesses">businesses</a>, <a href="http://www.oss.gov.za/" id="zmd8" title="governments">governments</a> and individuals around the world in today's celebration.<br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3nelI7XzvSQAwFezTviVOoSyreyzgCLIArFyRteEEOh8KI1bJC4nB9U4bxwrsFxKmXJUX7Asc4jrYsihuwzz-VMlpSUQ5sH3Q1-safLUEATd9CMBcpuxta_ieQw5_MbcjkBEwwxlLjqBQ/s1600-h/ODF.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182077343284148754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3nelI7XzvSQAwFezTviVOoSyreyzgCLIArFyRteEEOh8KI1bJC4nB9U4bxwrsFxKmXJUX7Asc4jrYsihuwzz-VMlpSUQ5sH3Q1-safLUEATd9CMBcpuxta_ieQw5_MbcjkBEwwxlLjqBQ/s320/ODF.gif" style="cursor: pointer; width: 107px; height: 163px;" /></a><br /></div><br />Our <a href="http://www.google.com/corporate/" id="fc:g" title="mission">mission</a> concerning the world's information is well known. Naturally, your access to <i id="ddqe">your</i> information is also important to us. When you save a document, you need to be sure that the information in it will be accessible tomorrow, a month from now, ten years from now. How and where you choose to access your documents shouldn't make a difference. This is what Document Freedom Day is about.<br /><br />Five years ago, who would have thought that we'd be accessing the documents we created then on our cell phones? And yet today we expect this. The standard by which your document is formatted today absolutely needs to be readable and available to those who design the technology for tomorrow. This is the only way that you will know for sure that the information you entrust to your documents now will be yours for as long as you want it to be.<br /><br />So wherever you are, join the fun and support your freedom to access your information. <a href="http://documentfreedom.org/Open_Standards" id="xwa0" title="Find out more">Find out more</a> and help to spread the word: Document freedom means freedom of information for all of us, now, later and long, long into the future.<br /><div style="text-align: center;"><br /></div>

Today is Document Freedom Day

Posted by Zaheda Bhorat, Open Source Programs Manager Today, the world is celebrating the first-ever Document Freedom Day . More than 200 te...

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