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Searching for the next Olympics host city

Tomorrow morning, the <a href="http://www.olympic.org/uk/index_uk.asp">International Olympic Committee</a> (IOC) will decide the host for the 2016 Summer Olympic and Paralympic games. Competing for the honor are four bid cities: Chicago, Madrid, Tokyo and Rio de Janeiro. In past years, in addition to seeing a surge in searches during the Games, we typically see a significant swell in searches leading up to the announcement about which will be the next IOC host city. Just two years ago, people from across the world <a href="http://www.google.com/insights/search/#q=sochi&date=1%2F2007%2012m&cmpt=q">turned to Google</a> to learn more about Sochi, Russia — the newly announced host of the 2014 winter games. Similar patterns <a href="http://www.google.com/insights/search/#q=olympics&geo=GB-ENG&date=1%2F2005%2012m&cmpt=q">emerged</a> across the United Kingdom as citizens searched to learn more about the London 2012 bid. At Google we've always shared the world's interest in the Olympics, and have expressed that interest through dozens of Google doodles both while the games are occurring (last August, the Beijing Games inspired <a href="http://www.google.com/corporate/timeline/#doodle-2008-summer-games-1-of-16">many doodles</a>) as well as celebrating the naming of host cities (<a href="http://www.google.com/logos/logos07-3.html">Sochi in 2007</a>). Also, last summer the world followed along at home using our Beijing 2008 Summer Games <a href="http://www.google.com/landing/summergames2008/index.html">medal tracker</a> on their iGoogle page or through the Olympic Games onebox on Google.com. As decision day for 2016 approaches, we have Googlers in our offices in Chicago, Madrid, Tokyo (and in Sao Paulo cheering on Rio) who are watching and cheering on their cities along with the rest of the world. With the decision tomorrow, we thought it would be interesting to see what people from the host cities and countries are searching for. We've shared some of the coolest tidbits below. Searches from around the globe for [2016] have reached an <a href="http://www.google.com/insights/search/#q=2016&date=1%2F2009%2012m&cmpt=q">all-time high</a>. Search volume from Spain dwarfs Brazil, the United States and Japan: <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjIaZiJX8NIuHyQ76OcON9Xk_YpH97NavCnRT5BLz0YL7mXooQcRe0SVs4d5aNERBYZ90s9xVkBwYvz4mOtljH5I78F-qKnPBA25QCfpUAwYRbDILvTkeLnRDaz1HhYhBwVctrnYS2SNzE/s1600-h/SPain.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387759273356313394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjIaZiJX8NIuHyQ76OcON9Xk_YpH97NavCnRT5BLz0YL7mXooQcRe0SVs4d5aNERBYZ90s9xVkBwYvz4mOtljH5I78F-qKnPBA25QCfpUAwYRbDILvTkeLnRDaz1HhYhBwVctrnYS2SNzE/s400/SPain.png" style="cursor: pointer; display: block; height: 152px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a> In Chicago, searchers are <a href="http://www.google.com/insights/search/#q=madrid%20olympics%2Ctokyo%20olympics%2Crio%20olympics&geo=US-IL-602&date=1%2F2009%2012m&cmpt=q">looking more for info on Rio's bid</a> than Madrid's or Tokyo's, possibly indicating that Chicago residents view Rio's bid as the most competitive: <div> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5mtHg125HICWH4Me2ApPAgxlzMj3LdTYgaucXY81j-qr26UWjqr5hISY2Bdz4TwhpBFd7WSG19NmrDLMW9xH9wPFnIamt2hyeoN8ofWkMPGrsbF_OXqBpGh9EMHXalTOI77rGRMKXEHdS/s1600-h/chicago+searching+competitors.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387759497025262514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5mtHg125HICWH4Me2ApPAgxlzMj3LdTYgaucXY81j-qr26UWjqr5hISY2Bdz4TwhpBFd7WSG19NmrDLMW9xH9wPFnIamt2hyeoN8ofWkMPGrsbF_OXqBpGh9EMHXalTOI77rGRMKXEHdS/s400/chicago+searching+competitors.png" style="cursor: pointer; display: block; height: 155px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a> Across Tokyo, people are <a href="http://www.google.com/insights/search/#q=%E3%82%AA%E3%83%AA%E3%83%B3%E3%83%94%E3%83%83%E3%82%AF%2C%E3%82%AA%E3%83%AA%E3%83%B3%E3%83%94%E3%83%83%E3%82%AF%E3%80%80%E6%9D%B1%E4%BA%AC&geo=JP-13&date=1%2F2009%2012m&cmpt=q">searching more frequently</a> for information about the Olympics and their city's chances of landing the 2016 games: </div><div> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXDakoErvf6CEuT61K_62eyeYpVjfa4LFLHolgRKeByRzI6LEzuJqGcvbxWglCoui2i1l1bfrlcPvhvobYVuftb3amza4LNk3EWgfapjNasrhjnxtAQNiRLYNEsd0B-6sUqaSMTuZwLUhyphenhyphen/s1600-h/tokyo.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387759510683185826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXDakoErvf6CEuT61K_62eyeYpVjfa4LFLHolgRKeByRzI6LEzuJqGcvbxWglCoui2i1l1bfrlcPvhvobYVuftb3amza4LNk3EWgfapjNasrhjnxtAQNiRLYNEsd0B-6sUqaSMTuZwLUhyphenhyphen/s400/tokyo.png" style="cursor: pointer; display: block; height: 150px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a> <div style="text-align: center;">Searches translate to [olympics] and [olympics tokyo], in blue and red, respectively </div> Although Oprah is widely viewed as the most popular full-time Chicago resident in the world, Chicagoans today are <a href="http://www.google.com/insights/search/#q=Olympics%2COprah&geo=US-IL-602&date=today%201-m&cmpt=q">searching more</a> for the Olympics than their favorite talk show host: </div><div> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7zFgFCSb-h72XkoGHIVhyphenhyphenDU-GxIAjjXDxNAaF00UMcXwDZ1RHU6l8uu4bM6OmBgYnRlBaNE8mBDh74qV6BQgbPYpr0gel70VA0g4SRDd518Hd4mLwtYJYI8hQR99D1KUr0h7T0dTXcmM3/s1600-h/oprah.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387759503032133122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7zFgFCSb-h72XkoGHIVhyphenhyphenDU-GxIAjjXDxNAaF00UMcXwDZ1RHU6l8uu4bM6OmBgYnRlBaNE8mBDh74qV6BQgbPYpr0gel70VA0g4SRDd518Hd4mLwtYJYI8hQR99D1KUr0h7T0dTXcmM3/s400/oprah.png" style="cursor: pointer; display: block; height: 151px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a> In Brazil, <a href="http://www.google.com/insights/search/#cat=20&q=jogos%20olimpicos&geo=BR&date=3%2F2009%208m&cmpt=date">searches</a> for [jogos olimpicos] (olympic games) have risen 650% over the course of the year. And when looking at Brazilians' interest in [rio 2016] as a search term, <a href="http://www.google.com/insights/search/#q=Rio%202016&geo=BR&date=today%2012-m&cmpt=q">the top related search</a> was for [roda rio] (a 36-meter tall ferris wheel, capable of holding 144 passengers with a gondola for the disabled). The ferris wheel, located on Copacabana, was completed in January of this year as part of the city's Olympic bid campaign. In Spain, search volume for [juegos olímpicos] (olympic games) has <a href="http://www.google.com/insights/search/#q=Juegos%20Ol%EDmpicos&geo=ES&date=1%2F2009%2012m&cmpt=q">more than doubled</a> in the last month alone. </div><div> On Google Trends, [2016 olympic decision] has been <a href="http://google.com/trends/hottrends?q=2016+olympics+decision&date=2009-10-1&sa=X">steadily moving up all day</a>, with the largest volume of searches coming from Chicago and Atlanta: <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB77Kz0gxVXeiI62Tzb9Iv6YAUFWUj_2fL5d6Z-ng3KxYgCtFEYMqp3n_72R-cHRbNQqb6hUVWYsSGQD5jBkUSfb-TueGtJd_Gg67eP3sqpIpg93JIlrA-6KNM-JEHXPwQjZTDtdQVRsuU/s1600-h/spicy+olympics.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387760531723082738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB77Kz0gxVXeiI62Tzb9Iv6YAUFWUj_2fL5d6Z-ng3KxYgCtFEYMqp3n_72R-cHRbNQqb6hUVWYsSGQD5jBkUSfb-TueGtJd_Gg67eP3sqpIpg93JIlrA-6KNM-JEHXPwQjZTDtdQVRsuU/s400/spicy+olympics.png" style="cursor: pointer; display: block; height: 117px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a> Ultimately, it comes down to the votes of the <a href="http://www.chicagotribune.com/news/chi-olympics-voting-30-sep30,0,4983126.story">106 IOC members</a>. Around the world, hundreds of Googlers, along with many millions of Google users, eagerly await their decision. Whichever city wins, we can't wait for the Games to begin. Posted by Jim Lecinski, Managing Director, U.S. Sales (and proud Chicagoan) </div>

Searching for the next Olympics host city

Tomorrow morning, the International Olympic Committee (IOC) will decide the host for the 2016 Summer Olympic and Paralympic games. Competin...

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Now in Google Toolbar for Firefox: advanced in-page translation

Last week was a big one for Google Toolbar: we released the new <a href="http://www.google.com/sidewiki">Google Toolbar with Sidewiki</a> for Internet Explorer and Firefox allowing you to contribute helpful information next to any webpage. But there's more: with the new version of Google Toolbar, our <a href="http://googleblog.blogspot.com/2009/06/toolbar-now-with-advanced-translation.html">advanced in-page translation</a> also became available for Firefox, making it easy to read a webpage in another language with the click of a button. The new version of Google Toolbar for Firefox has several other new features . You can find (almost) everything about the toolbar in our <a href="http://www.google.com/support/toolbar/bin/answer.py?answer=81376&hl=en">help center</a> so we'll just mention two new things. As in Google Toolbar for Internet Explorer, we're now experimenting with displaying high-quality website suggestions and sponsored links as you type your query. Clicking on these will take you directly to the website (try typing "cnn" in the toolbar to see an example). Also, Firefox version 3.5 introduced <a href="http://support.mozilla.com/en-US/kb/Private+Browsing">Private Browsing mode</a> in which in which Firefox will stop recording your browsing history. The new version of Toolbar in Firefox will follow suit and not record your <a href="http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=9016">searchbox history</a> while in Private Browsing mode. It will also turn off PageRank, Web History and Sidewiki. This means that you can confidently surf in private when you prefer. Note that Firefox's Private Browsing mode does not mean complete anonymity; we highly recommend reading <a href="http://support.mozilla.com/en-US/kb/Private+Browsing">Mozilla's support page</a> before using Private Browsing mode. We continue to work on new features to improve your web experience. <a href="http://toolbar.google.com/">Download the latest version of Google Toolbar</a> and try out these new features. Posted by Christian Stefansen, Product Manager, Toolbar Team

Now in Google Toolbar for Firefox: advanced in-page translation

Last week was a big one for Google Toolbar: we released the new Google Toolbar with Sidewiki for Internet Explorer and Firefox allowing you...

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Celebrating National Cyber Security Awareness Month 2009

Internet security and online safety are topics that leave many people scratching their heads. While many companies and organizations work to make the Internet a safer place, it can be difficult to know what to do as an Internet user beyond creating numerous passwords for your various online accounts and steering clear of that email from a "long lost relative" who wants you to immediately wire thousands of dollars to him. Here's the good news: even though security can become quite technical and complicated, there are simple steps you can take that can make a big difference in helping to keep your information safe. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTZFMbaxT3ayX0qxf6OBqTgqof5HdRoGzq9ZGC-HfkBOHzlRdpr3O10XkDYVdrWlYXK0TPQc4GvWZqXiahVSxFtxUXDbbfIOxDpqDODrAln2UQwcbf1DeGWWiEtRTYpQ9WoVoArlzyNFXc/s1600-h/security1" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387683125021756898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTZFMbaxT3ayX0qxf6OBqTgqof5HdRoGzq9ZGC-HfkBOHzlRdpr3O10XkDYVdrWlYXK0TPQc4GvWZqXiahVSxFtxUXDbbfIOxDpqDODrAln2UQwcbf1DeGWWiEtRTYpQ9WoVoArlzyNFXc/s400/security1" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 250px;" /></a> This month, Google joins the National Cyber Security Alliance (NCSA), governmental agencies, corporations, schools and non-profit organizations in recognizing <a href="http://www.staysafeonline.info/content/about-ncsam">National Cyber Security Awareness Month</a>. Throughout October, we'll be raising awareness of important Internet security and safety issues that will teach you how to be an informed web user. Keep an eye on our various <a href="http://www.google.com/press/blogs/directory.html#tab1">product blogs</a>, as we'll be sharing tips that are tailored to users of Google products and services. To kick off the series, visit our newly created <a href="http://www.youtube.com/user/GoogleCyberSecurity">Google Cyber Security Awareness Channel</a> on YouTube to watch a variety of online safety videos created by individuals and groups with an interest in cyber security. The web is a great platform for all kinds of things — finding information, interacting with others and even running your business. Practicing good cyber security habits can help keep it that way. Join us this month by brushing up on your cyber security awareness and sharing the tips you like with others.<div> </div><div>Update on 10/22/2009: We're excited to hear that the U.S. House of Representatives today <a href="http://clarke.house.gov/2009/10/house-passes-rep-yvette-d-clarkes-h-res-797-supporting-goals-and-ideals-of-national-cybersecurity-aw.shtml">unanimously passed a resolution</a> formally supporting the goals and ideals of National Cyber Security Awareness Month 2009. Rep. Yvette D. Clarke’s resolution signals the government's willingness and commitment to help better protect the nation's online and information security. Posted by Eric Davis, Head of Anti-Malvertising</div>

Celebrating National Cyber Security Awareness Month 2009

Internet security and online safety are topics that leave many people scratching their heads. While many companies and organizations work to...

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Refine your search results with new Search Options

In May, we launched <a href="http://googleblog.blogspot.com/2009/05/more-search-options-and-other-updates.html">Search Options</a>, a side panel that lets you filter, refine and generate different views of your search results. We've received lots of positive feedback, and we're seeing more and more people using Search Options every day. Today, we're announcing nine new Search Options tools: past hour, specific date range, more shopping sites, fewer shopping sites, visited pages, not yet visited, books, blogs and news. These features have been rolling out gradually and will be available globally in English by the end of the day. You can try them yourself by searching Google and clicking "Show options" in the blue bar just under the logo. Past hour and Specific date range: With these tools you can choose to see only the most recent results in our index, or see results from a specific time period. This can be particularly helpful when you're looking for the freshest information, or if you have some idea of when the information you're looking for may have been published to the web. <div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_qB4ZkZT6eK-zn4f2ZsisieKCG79PdzXDKEUb3gBd1aDhkCKtSrOTUREeCg-zsxvAZvHQOKupHiZC06-GbQP-qDadmgI4ltN5ACrrGJ8T3P1mshNZ618qvdgcNW44w6Xx79jdFFUkpKSj/s1600-h/SO1.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387654271004070642" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_qB4ZkZT6eK-zn4f2ZsisieKCG79PdzXDKEUb3gBd1aDhkCKtSrOTUREeCg-zsxvAZvHQOKupHiZC06-GbQP-qDadmgI4ltN5ACrrGJ8T3P1mshNZ618qvdgcNW44w6Xx79jdFFUkpKSj/s400/SO1.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 270px;" /></a>Click on the image for a larger version </div>More shopping sites and Fewer shopping sites: Now you can choose "More shopping sites" to show additional commercial pages and display prices from those pages right in the search results. If you're doing product research and are not quite ready to make a purchase, you can choose to see "Fewer shopping sites" to filter out many of the commercial sites. Visited pages and Not yet visited: Rediscover pages you've visited before by clicking "Visited pages," or filter out the websites you've seen by clicking "Not yet visited." This can be particularly helpful when you're researching something you've already explored and you want to return right where you left off. To use this option you'll need to be signed in to your Google Account and have <a href="http://googleblog.blogspot.com/2007/04/your-slice-of-web.html">Web History</a> enabled. Books, Blogs and News: Click on these filters to see results only from these sources. Putting these filters together, along with videos, forums, and reviews, allows you to quickly switch between different source types right on the search results page. We hope you get a chance to try out these powerful new ways to refine your search results. Please visit our <a href="http://www.google.com/support/websearch/bin/answer.py?answer=142143">help center</a> to learn more about Search Options and leave us feedback. And stay tuned for more! Posted by Nundu Janakiram, Product Manager, and Patrick Riley, Software Engineer

Refine your search results with new Search Options

In May, we launched Search Options , a side panel that lets you filter, refine and generate different views of your search results. We'v...

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Surfacing forum posts in search results

Today, we introduced a new search feature that makes it easier for you to find forum posts or discussions related to what you're searching for. This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic. When several different discussions on a site are relevant to your query, we indent them under the primary result and include the date of each post. So for instance, if you search for [<a href="http://www.google.com/search?q=getting+from+rome+to+florence&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a">getting from rome to florence</a>] you will see, below the third result, a list of relevant discussions on various ways to get between these cities. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJOxl3eqY0Nx68H4S8yuwL6ImiY3oba9s80tLmuKNh1A4qH2JORzush7rrrABv2VEhcNNECA_NF5iqu6kyN_3NZKxdtQqJm7AWko6fl-D2GD9HPkCF7lnhkW4puvZv1vCvyYUaT5vcG5fN/s1600-h/search1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387449568174270866" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJOxl3eqY0Nx68H4S8yuwL6ImiY3oba9s80tLmuKNh1A4qH2JORzush7rrrABv2VEhcNNECA_NF5iqu6kyN_3NZKxdtQqJm7AWko6fl-D2GD9HPkCF7lnhkW4puvZv1vCvyYUaT5vcG5fN/s400/search1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 118px;" /></a> It's always nice to know what others are saying about the best ways to get around (by boat or train) and how recent those comments are — especially if it's your first time traveling to Italy. We hope this feature gives you a deeper view into the relevant content available on sites throughout the web — even when that content spans multiple pages or discussions. At the same time, the main search results are diverse as always — so if you can't pinpoint a useful comment there's a list of relevant sites there to help. Posted by Johanna Wright, Director of Product Management and Devin Mullins, Software Engineer

Surfacing forum posts in search results

Today, we introduced a new search feature that makes it easier for you to find forum posts or discussions related to what you're searchi...

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Translate your website with Google: Expand your audience globally

How long would it take to translate all the world's web content into 50 languages? Even if all of the translators in the world worked around the clock, with the current growth rate of content being created online and the sheer amount of data on the web, it would take hundreds of years to make even a small dent. Today, we're happy to announce a new <a href="http://translate.google.com/translate_tools">website translator gadget</a> powered by Google Translate that enables you to make your site's content available in 51 languages. Now, when people visit your page, if their language (as determined by their browser settings) is different than the language of your page, they'll be prompted to automatically translate the page into their own language. If the visitor's language is the same as the language of your page, no translation banner will appear. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA6NbLCcTEaDZ9_JYnlIsONYSJcSv3WSUY9aCQYv8SN-lTMEIiet-FN_OSFMow_r55e8wJsoSRsyzWdRTQXNB0LCo6_rz759qV_PPvrzPgQB0uoMnxSR84dkSgAMWrJjYRF2eB-Mi0uA_a/s1600-h/t1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387372684702551298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA6NbLCcTEaDZ9_JYnlIsONYSJcSv3WSUY9aCQYv8SN-lTMEIiet-FN_OSFMow_r55e8wJsoSRsyzWdRTQXNB0LCo6_rz759qV_PPvrzPgQB0uoMnxSR84dkSgAMWrJjYRF2eB-Mi0uA_a/s400/t1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 144px;" /></a> After clicking the Translate button, the automatic translations are shown directly on your page. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQCHqiVuuBC4cDhsF_Ze6hUWIUsq42y6YNU5X8AVJ8GPFA0tvRhTSFe1A0DLU4zCCN5B0AdFbJ7MYK2nzuP1Q8IIe0xPK0CAVFU55wjpcqkV6dmxGhL6_YjSHi_3wUFwnQof0l11b9a8Iz/s1600-h/t2.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387372690304581426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQCHqiVuuBC4cDhsF_Ze6hUWIUsq42y6YNU5X8AVJ8GPFA0tvRhTSFe1A0DLU4zCCN5B0AdFbJ7MYK2nzuP1Q8IIe0xPK0CAVFU55wjpcqkV6dmxGhL6_YjSHi_3wUFwnQof0l11b9a8Iz/s400/t2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 144px;" /></a> It's easy to install — all you have to do is cut and paste a short snippet into your webpage to increase the global reach of your blog or website. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZWXck9PAMBArNcDV-xO1ODla1Pj8dx-em8t-_HLWv1L5_UhqNMKp58uClQ8YLzlB7jMrZQ6VjOHH8XrP97yEDjvpA6v4r7A7JlaMxvzavBch-P1S4o_fTIX00wrYv6IzdNvLlX8YxqWr0/s1600-h/t3.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5387372699114096914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZWXck9PAMBArNcDV-xO1ODla1Pj8dx-em8t-_HLWv1L5_UhqNMKp58uClQ8YLzlB7jMrZQ6VjOHH8XrP97yEDjvpA6v4r7A7JlaMxvzavBch-P1S4o_fTIX00wrYv6IzdNvLlX8YxqWr0/s400/t3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 244px;" /></a> Automatic translation is convenient and helps people get a quick gist of the page. However, it's not a perfect substitute for the art of professional translation. Today happens to be International Translation Day, and we'd like to take the opportunity to celebrate the contributions of translators all over the world. These translators play an essential role in enabling global communication, and with the rapid growth and ease of access to digital content, the need for them is greater than ever. We hope that professional translators, along with translation tools such as <a href="http://googleblog.blogspot.com/2009/06/translating-worlds-information-with.html">Google Translator Toolkit</a> and this <a href="http://translate.google.com/translate_tools">Translate gadget</a>, will continue to help make the world's content more accessible to everyone. Posted by Jeff Chin, Product Manager

Translate your website with Google: Expand your audience globally

How long would it take to translate all the world's web content into 50 languages? Even if all of the translators in the world worked ar...

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Intermune Executive Convicted of Fraud

<a href="http://www.nytimes.com/2009/09/30/business/30drug.html">From today's New York Times </a>comes word of an unusual legal case, <blockquote> In a verdict that could strike fear into pharmaceutical industry executive suites, the former head of a drug company was convicted of wire fraud Tuesday for issuing what federal prosecutors called a misleading press release that contributed to off-label sales of his company’s drug. But the executive, W. Scott Harkonen, the former chief executive of InterMune, was acquitted by the federal jury in San Francisco of a related charge of off-label marketing itself, known as 'misbranding,' the Justice Department said. The case was unusual because off-label marketing cases are often settled with the company paying a fine. It is rare for prosecutors to press charges against individual executives. 'Today’s verdict demonstrates that pharmaceutical executives will not be able to hide behind a corporate shield when they promote drugs using false or fraudulent information,' Thomas P. Doyle, a special agent in the Food and Drug Administration’s office of criminal investigations, said in a statement Tuesday. InterMune’s drug, Actimmune, was approved for two rare genetic conditions. But the main sales of the drug, which peaked at $141million in 2003, came from an unapproved use: treating idiopathic pulmonary fibrosis, a scarring of the lungs that can be fatal. InterMune conducted a large clinical trial testing Actimmune as a treatment for the lung disease. The drug did not achieve the goal of the trial, which was to improve lung function compared with a placebo. But InterMune found that if only the patients in the trial with mild or moderate disease were considered, those who got the drug lived longer than those who received the placebo. The company highlighted the 'survival benefit' in a news release, issued in August 2002. [Editor's note - if the primary study outcome was improvement of lung function, and the only 'positive' result was improvement of survival in one sub-group, that result may have been due to chance alone, due to multiple statistical comparisons. If one does analyses on multiple sub-groups and for multiple endpoints, the likelihood of finding a 'significant' result increases with the number of such analyses done.] Prosecutors said the news release was part of a scheme to induce off-label sales of Actimmune, also known as interferon gamma, which costs about $50,000 a year. [The company's attorney] Mr. Topel said interpretation of the clinical trial results was a matter of debate. 'One position in a scientific dispute has been criminalized — quite an astonishing thing,' Mr. Topel said in an interview. Wire fraud carries a maximum sentence of 20 years in prison and a $250,000 fine. Dr. Harkonen, who remains free on bail, has not been sentenced. A medical doctor by training, he was chief executive of InterMune from February 1998 until June 2003. InterMune agreed to pay about $37 million in 2006 to settle charges related to Actimmune marketing. The company, based in Brisbane, Calif., also entered into a five-year corporate integrity agreement with the Department of Health and Human Services. In 2007, a second big trial of Actimmune found that the drug did not prolong lives of patients with pulmonary fibrosis. Sales of the drug have dwindled year by year. [Editor's note - this suggests again that the result in the sub-group from the first trial might have been a false positive due to multiple comparisons.]</blockquote> This case is unusual because it involved the prosecution of an individual who appeared to be responsible for the allegedly unlawful conduct. In most cases of unethical or unlawful conduct alleged on the part of health care organizations, at most it is the organization itself that has paid the penalty, usually in the form of a fine, sometimes accompanied by a corporate integrity agreement or deferred prosecution agreement. (See relevant posts <a href="http://hcrenewal.blogspot.com/search/label/legal%20settlements">here</a>.) We have argued that such penalties applied to corporations do little to deter bad behavior. A fine can just be a cost of doing business. The cost of the fine may diffuse across the whole organization. For public for-profit corporations, the fine may finally be paid by stockholders (through lower dividends or lower stock appreciation), employees as a group (through lower pay), and customers, clients, or patients (through higher prices). So the penalty may ultimately be spread over a large number of people, hardly any of which were actually responsible for the bad behavior. The few people responsible, who could include people who implemented, directed, or approved the behavior, usually have suffered no consequences. So what is to deter such people from again behaving badly? So this case seems to be a step forward. One may argue whether off-label marketing should be illegal, but it currently is illegal. Corporate leaders who do not like this law ought to strive to change it, not violate it. If the law is to be upheld, when someone within a corporation implements, directs or approved illegal off-label marketing, then that person should suffer the consequences.

Intermune Executive Convicted of Fraud

From today's New York Times comes word of an unusual legal case, In a verdict that could strike fear into pharmaceutical industry execut...

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