healthy4u

Washington Post Article: Electronic medical records not seen as a cure-all

Regarding the very well done Sunday Oct. 25, 2009 story in the Washington Post "<a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/10/24/AR2009102400967.html?hpid%3Dtopnews&sub=AR">Electronic medical records not seen as a cure-all</a>" by staff writer <a href="http://projects.washingtonpost.com/staff/articles/alexi+mostrous/">Alexi Mostrous</a> - signup may be required for access - I have several observations. (Not including the observation that Mr. Mostrous probably deserves an award for being the first major newspaper reporter to broach this topic in a serious and balanced manner.) First, I believe healthcare IT can live up to all the predictions made about its benefits - but only if done well. There is massive complexity behind those two words "done well", and that is HIT's key stumbling block in 2009. I believe we are only in the adolescent stage of knowing how to "do health IT well." Second, I should point out that the intended consequences of health IT include, among many other things, the following "hiding in plain sight" (i.e., not often verbalized) intended consequences: <ul><li>The improvement of medicine ... in the context of protection of patient rights established over centuries of development of modern medicine. </li></ul><ul><li>The improvement of IT itself through cross disciplinary collaboration between IT and medicine, of the science of IT (computer science), the social aspects of computerization ("sociotechnical issues"), and improvement of the our understanding of the intersection of medicine and computers.</li></ul> Instead, we largely have the opposite. Patients' rights are trampled, and hostility and territoriality has arisen between clinicians (including medical informaticists) and IT, groups that rarely if ever interacted in hospitals ten or twenty years ago. Of concern, when scientific study sections evaluate NIH grant proposals calling for testing of new IT that involves patients, patient protections and informed consent processes are a paramount concern since such activities are considered research. Yet, in implementing large clinical IT system in a hospital with new features, there are no formal regulations, and I'm not sure there's even IRB involvement in most cases. Patients do not get the chance to give informed consent to the use of these IT devices mediating their care. Why the difference? The unintended results of computerization efforts have also included suppression of research on sociotechnical issues and on informatics, which must include study of the downsides of HIT, and of the failures in addition to the study of the successes. That is scientific fact - there is no room for debate, no room for spin on the need for careful study of the downsides of any mission critical domain. One would think there to be a vibrant literature on these issues, Yet searches on massive biomedical databases such as PubMed on, say, "cerner electronic health record" (or other vendors as well) are disappointing to say the least. Further, my own website on HIT difficulties remains <a href="http://www.ischool.drexel.edu/faculty/ssilverstein/failurecases/content/documents/FINAL_Healthcare%20IT%20Failure_Oct_19_2006.ppt">nearly unique</a> (PPT) after ten years online. That is not bragging; it is a disturbing finding to me - symptomatic of an industry that somehow has managed to avoid serious scrutiny. In a field with downsides, there are: 1) those who know about the problems but fail to speak, 2) those who see the problems but fail to act, and 3) those who see, know and speak/write/research the problems. That said, now on to the Washington Post article: <blockquote>... bipartisan enthusiasm has obscured questions about the effectiveness of health information technology products, critics say. Interviews with more than two dozen doctors, academics, patients and computer programmers suggest that computer systems can increase errors, add hours to doctors' workloads and compromise patient care. </blockquote> I would include the bipartisan enthusiasm under the subject header of "irrational exuberance", which itself falls under the header of "lack of domain knowledge." That itself is a consequence of both failure to study the issues, and suppression of those issues by those with an interest in doing so. <blockquote>health IT's effectiveness is unclear. </blockquote> The literature is indeed conflicting, and the need for rigorous scientific study has never been more essential considering the commitment of tens of billions of dollars towards health IT. The time for story telling, marketing based on opinion, name calling, leap-of-faith extrapolations of light year dimensions, and other forms of pseudoscience and non-science are over. The time for objective study is now. <blockquote>The Senate Finance Committee has amassed a thick file of testimony alleging serious computer flaws from doctors, patients and engineers unhappy with current systems. </blockquote> Being the ranking member of that committee, Sen. Grassley has a fiduciary responsibility to protect Medicare and Medicaid patients (and one might argue, to protect all patients since those programs often serve as models for private insurers). In that regard, the investigation he has initiated is part of his responsibility as a ranking member of Congress. Politics aside (and there are those who will resort to ad hominem "political witch hunt" arguments), he would have been negligent if he had not initiated an inquiry. Sen. Grassley has taken on the pharma industry and the government's Food and Drug Administration itself, such as in this recent article "<a href="http://news.yahoo.com/s/ap/20091026/ap_on_he_me/us_fda_unproven_drugs">FDA fails to follow up on unproven drugs</a>" where he concluded from a GAO study he ordered that "FDA has fallen far short of where it should be for patient safety." He seems quite serious about medical safety. If only others in Congress had done their job similarly regarding national finance, we might now not be in the worst economic crisis since '29 with many major industries failing. <blockquote>David Blumenthal, the head of health technology at the Department of Health and Human Services, acknowledged that the systems had flaws. "But the critical question is whether, on balance, care is better than before," he said. "I think the answer is yes." </blockquote> This sounds uncomfortably like how a pharmaceutical company might respond to doubts about drug effectiveness and safety. In reality it's really irrelevant what he "thinks." Where's the data? Is this a political statement, a personal belief, or a statement backed up by scientific fact that is not cast into doubt by other research results? Our own National Research Council, Joint Commission, and other international organizations have written about their doubts and concerns about HIT [as that IT is designed and implemented in 2009]. If there is rigorous, systematic research weighing pro's and con's to back this assertion, I wish it would be published. For his statement is really saying "we don't really know how many systems have flaws, we know some do, and we don't really know the full extent of the impact of those flaws, but because there can be some benefits, let's spend $50+ billion before we know the extent of the problems and fix them." I point out research from Harvard forty years ago, when Harvard informatics pioneer Dr. Octo Barnett published the "Ten Commandments of HIT." Two of those commandments were: <blockquote>... 8. Thou shall be concerned with realities of the cost and projected benefit of the computer system [i.e., ROI - ed.] 10. Be optimistic about the future, supportive of good work that is being done, passionate in your commitment, but always guided by a fundamental skepticism.</blockquote> The full set is in <a href="http://hcrenewal.blogspot.com/2009/10/medical-informatics-pharma-health-it.html">this post</a>. Somewhere in the past 40 years, the rigorous ROI evaluations (which also must include systematic evaluations of risk, as any businessperson knows) and the fundamental skepticism seem to have gotten lost. <blockquote>Over the next two months, Blumenthal will finalize the definition of "meaningful use," the standard that hospitals and physicians will have to reach before qualifying for health IT stimulus funds.</blockquote> This is an example of putting the cart before the horse, and is a semantically-based, self contained logical fallacy of sorts. If a health IT system is harmful, the term "meaningful use" is itself Orwellian. If we don't know if HIT is beneficial, or have doubts, then such as term presupposes that health IT is inherently beneficial. A better term would have been "good faith use" - use based on the faith or hope that health IT will have an overall positive effect. The term "meaningful use" jumps the gun and is more a political slogan than a "meaningful term." <blockquote>"If you look at other high-risk industries, like drug regulation or aviation, there's a requirement to report problems," said David C. Classen, an associate professor of medicine at the University of Utah who recently completed a study on health IT installations. </blockquote> This is obvious, the reasons for it are obvious, and the reasons why health IT needs a requirement for problems reporting (one aspect of post-marketing surveillance, the "Phase IV" study as it is known in pharma) is obvious. Yet in 2009, no such requirement exists (see my post "<a href="http://hcrenewal.blogspot.com/2009/10/out-policy-is-to-always-have-unabashed.html">Our Policy Is To Always Have Unabashed Faith In The Computer</a>" for more on why we need reporting requirements.) Why do these requirements simply not exist in HIT? <blockquote>"It's been a complete nightmare," said Steve Chabala, an emergency room physician at St. Mary Mercy Hospital in Livonia, Mich., which switched to electronic records three years ago. "I can't see my patients because I'm at a screen entering data." Last year, his department found that physicians spent nearly five of every 10 hours on a computer, he said. "I sit down and log on to a computer 60 times every shift. Physician productivity and satisfaction have fallen off a cliff." </blockquote> The industry in the past has called such physicians "luddites", "resistant to change", "stubborn" etc. However, <a href="http://www.nizkor.org/features/fallacies/ad-hominem.html">argumentum ad hominem</a> is a fallacious mode of argument that has no place in a scientific field such as biomedicine. There also seems to be quite a lot of such concerns expressed by a large number of physicians, nurses, etc., and dismissing their concerns with a wave of the hand is cavalier in the extreme - again, these are first principles, without room for argument or debate. Let's study the issues rigorously and scientifically before resorting to ad hominem. <blockquote>Other doctors spoke of cluttered screens, unresponsive vendors and illogical displays. "It's a huge safety issue," said Christine Sinsky, an internist in Dubuque, Iowa, whose practice implemented electronic records six years ago.</blockquote> See my eight part series on mission hostile clinical IT <a href="http://www.tinyurl.com/hostileuserexper">here</a> for examples of what Dr. Sinsky is referring to. <blockquote>She emphasized that electronic records have improved her practice. "We wouldn't want to go back," she said. "But EHRs are still in need of significant improvement."</blockquote> Yes, not cancellation, but improvement. And, quite importantly, before tens of billions of dollars are spent. Hospitals and physician offices are not an IT development laboratory, since the users of these facilities (patients) have very special rights and the clinicians, very special obligations and responsibilities. <blockquote>Legal experts say it is impossible to know how often health IT mishaps occur. Electronic medical records are not classified as medical devices, so hospitals are not required to report problems.</blockquote> That after decades of HIT development, sales and implementation we cannot know with certainty how often mishaps occur is, quite simply, a scandal of major proportions. Quoting an old <a href="http://en.wikipedia.org/wiki/The_House_of_God">House of God</a> law, #10: "if you don't take a temperature, you can't find a fever." Another applicable aphorism seen on another discussion board: "you can only be so negligent or craven before the only remaining rationale is that you intended the result." <blockquote>"Doctors who report problems can lose their jobs," Hoffman said. </blockquote> I've taken risks with my own career in criticizing health IT, as have my colleagues. Hoffman is not exaggerating. <blockquote>"Hospitals don't have any incentive to do so [speak out about problems with HIT] and may be in breach of contract if they do." </blockquote> Imagine the outcry if the same prevailed regarding drugs or medical devices. The cemeteries would be lined with people whose epitaph could read "we bury our mistakes." <blockquote>While orange-shirted vendor employees "ran around with no idea how to work their own equipment," the internist said, doctors struggled to keep chronically ill patients alive. "I didn't go through all my training to have my ability to take care of patients destroyed by devices that are an impediment to medical care." </blockquote> This gets to issues I first raised in my <a href="http://www.ischool.drexel.edu/faculty/ssilverstein/medinfo.htm">website on HIT difficulties</a>: who are these IT personnel, and what are their qualifications, exactly, to be working in mission critical medical environments? How is their competence evaluated? I think these are questions that need to be answered. -- SS

Washington Post Article: Electronic medical records not seen as a cure-all

Regarding the very well done Sunday Oct. 25, 2009 story in the Washington Post " Electronic medical records not seen as a cure-all ...

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This week in search 10/24/09

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed. Twitter On Wednesday, we announced our <a href="http://googleblog.blogspot.com/2009/10/rt-google-tweets-and-updates-and-search.html">newly-formed partnership with Twitter</a>. This will help Google users find more up-to-the-minute, real-time data in the search results. We will be including tweets in our search results and bringing them to you when they are most relevant, and we will also be building a real-time search that includes Twitter and other providers. This week's announcement is just the beginning of our collaboration; stay tuned for upcoming products and features that focus on real-time search. Social Search demo At the Web 2.0 conference this week, we demonstrated a new product called Social Search. Due to the ever-increasing popularity of social networks, we've been thinking about how your social network could influence and improve your search results. Social Search does just that by surfacing content in your search results that is written by your friends or people you follow. That way, you get the best resources from the web overall, plus the best results (blogs, reviews, travelogues) that are relevant to you, since they were written by people you know. Social Search will be launching soon on Google Experimental and Google Labs. Recommendations in Google Reader This week, we also launched <a href="http://googleblog.blogspot.com/2009/10/reading-gets-personal-with-popular.html">recommendations in Google Reader</a>. This may seem far from search, but it is actually built using technology pioneered in search. The personalized ranking piece uses some of the same techniques as personalized search. The "Popular items" piece builds on our <a href="http://www.google.com/ig/directory?hl=en&type=gadgets&url=www.google.com/ig/modules/pop/pop.xml">"What's Popular"</a> gadget from iGoogle. We're very proud of both of these features, as we think they represent an interesting application of search that will help users more easily find content that they want to read. New look-and-feel on maps We have updated the way that maps render on Google Maps, and it is our biggest change in almost 5 years. The changes are subtle but significant. The blog post with the announcement has some very interesting <a href="http://google-latlong.blogspot.com/2009/10/evolving-look-of-google-maps.html">before and after examples</a>. The impetus of this change is to improve usability and readability and literally help people find where they are going faster — our goal both on the web with search, and in the physical world with maps. Hope you enjoyed this week's features. Stay tuned for what's next! Posted by Marissa Mayer, VP, Search Products & User Experience

This week in search 10/24/09

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search...

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Washington Post: EMR's No Cure-All; Sen. Grassley Sends Letter of Inquiry to health IT vendors

Washington Post: EMR's No Cure-All; Sen. Grassley Sends Letter of Inquiry to health IT vendors

Senator Grassley has sent a letter out to ten major health IT vendors seeking information on health IT problems and flaws. The letter can b...

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"Organisational Ethics Policies; A Primer"

I regret that it took me so long to find an essay on "Organisational Ethics Policies" by Howard Whitton, available <a href="http://www.cmi.no/publications/file/?3344=organisational-ethics-policies-a-primer">from the European U4 Anti-Corruption Resource Center</a>. While it was written with international non-governmental organisations (NGOs) who "administer aid programs" in mind, it seems applicable to all kinds of NGOs and not-for-profit organizations, including those in health care. In the US, most medical schools and their parent universities, most hospitals and academic medical centers, essentially all medical societies and disease advocacy groups, and some insurance companies and managed care organizations are not-for-profit. The main points of the paper are its summaries of the basic elements of "effective ethics policies." First, such a policy <blockquote> - must first have unequivocal authority and the endorsement of boards and senior management, and must be: o founded on the organisation’s core values, mandate, and ethical principle o developed in consultation with those affected by it o realistically achievable o written in plain language, coherent with other policies, and easily available o clearly understood by staff, and by other stakeholders o consistent with the organisation’s policies on rewards and sanctions o regularly reviewed and evaluated with all stakeholders o universally applied, and transparently enforced. </blockquote> The main content areas might include such "major areas of ethical risk" as: <blockquote>o financial management and accountability standards o internal and external audit processes o professional ethics, conduct, and conflict of interest standards o fair treatment rules for staff and clients o processes for the prevention of fraud and other abuse of trust o integrity mechanisms governing proper decision-making o provision of transparent information to stakeholders o complaints and whistleblower disclosure processes o principled policy dispute processes o transparent and objective evaluation mechanisms. </blockquote> So, specific policies should include the following functional elements: <blockquote> o a code of conduct/ethics based on the organisation’s core values o professional practice standards interpreting the code’s principles o procedures for managing conflict of interest situations (including the registration of relevant interests and assets of decision makers) o procedures for offering and accepting gifts and business courtesies o criteria for the proper use of organisational assets and authority o prohibition of harassment and discrimination in the workplace o criteria for protected reporting of unethical or illegal behaviour o rights of clients to obtain service, including complaint procedures for failure to meet standards o obligations for accountability and transparency,and information provision o standards for dealing with confidential and privileged information o constraints on ancillary and post-separation employment o standards for providing reasons for administrative decisions. </blockquote> Also the policies should include: <blockquote> • A commitment to training staff in the full range of ethics-related activities. Training will improve personal awareness and strengthen the ability to define and manage improper conduct, whether by co-workers, managers, or external stakeholders. The range of training themes should include the organisation’s integrity system, specific anticorruption measures, harassment-free workplaces, non-discrimination principles, financial management and audit, integrity in procurement practices, donor relations, personal and institutional conflict of interest, accountability, responsibility, procedural fairness, and strategic problem-solving. • Policies and procedures for regular management reporting to boards and executives, in particular to enable monitoring of matters which may be of particular concern from time to time. • Independent, external scrutiny of policies provide an important resource for boards and executives for ensuring that espoused core values and actual behaviours are aligned, and to identify areas of policy and management practice requiring improvement. • Policies and procedures for protected reporting of improper conduct, both to enhance worker and stakeholder confidence in the integrity of an organisation, and to provide avenues for early detection of inappropriate behaviour. Genuine whistleblowing must be effectively endorsed, and effectively protected, to ensure the organisation’s credibility. • Procedures for the sanctioning of improper conduct and failure to meet relevant standards by staff, structured so as to enhance management’s capacity to deal effectively with ethical issues in the workplace. </blockquote> Such policies cannot be considered ethical panaceas, but in my humble opinion (and based, I believe, on at least a little cognitive psychology), visible, reasonable, clear ethics policies could reduce the sort of bad behavior that Health Care Renewal often discusses on the part of leaders of major health care not-for-profit organizations and NGOs. So, those of you who work for or are otherwise affiliated with a not-for-profit university, medical school, hospital, academic medical center, medical organization, disease advocacy organization, or insurance company/ managed care organization might want to go through the exercise of answering these questions: 1 - Does your organization have anything that resembles an ethics policy? 2 - If so, which of the characteristics listed above does it have? 3 - Which of the content areas listed above does it include? 4 - Which of the functional and additional elements listed above does it include? If much is missing, is there an obvious reason for what was omitted? If the policy seems poorly characterized or incomplete, why should it not be improved? Would you feel comfortable suggesting improvements? If not, why not, and what does that say about the organization?

"Organisational Ethics Policies; A Primer"

I regret that it took me so long to find an essay on "Organisational Ethics Policies" by Howard Whitton, available from the Europe...

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Academic Freedom Curtailed: Censorship Down Under On EHR's for the Emergency Department?

In a stunning development: The essay on Emergency Department electronic health record (EHR) problems in the Australian state of New South Wales (NSW) by medical informatics professor Dr. Jon Patrick, Health Information Technologies Research Laboratory (HITRL), University of Sydney, that I referenced in my posts "<a href="http://hcrenewal.blogspot.com/2009/10/from-down-under-story-of-deployment-of.html">The Story of the Deployment of an ED Clinical Information System ‐ Systemic Failure or Bad Luck</a>" and "<a href="http://hcrenewal.blogspot.com/2009/10/nsw-nightmare-and-overuse-of-computers.html">NSW Nightmare and Overuse of Computers</a>" appears to have been censored. This apparently occurred at the level of the the government. The essay was available as item 6 at <a href="http://www.it.usyd.edu.au/%7Ehitru/index.php?option=com_content&task=view&id=91&Itemid=146">http://www.it.usyd.edu.au/~hitru/index.php?option=com_content&task=view&id=91&Itemid=146</a> . Attempts to download now provide a message "This document is not currently available." I do not know if the vendor was involved. (A copy of vers. 3 of Professor Patrick's report is still available <a href="http://www.ischool.drexel.edu/faculty/ssilverstein/ed3.pdf">here</a> in PDF; it was a work in progress when it was pulled.) [Oct. 24 - see addendum below - ed.] This appears to be an overt example of suppression of academic freedom that I believe should receive widespread attention, most especially if there is retaliation of any kind against the professor. I also believe censorship of a document such as this could escalate to a human rights issue regarding what appears to be deliberate censorship of critical information about IT systems that could possibly be putting large numbers of patients at risk. Imagine if this was a report about potentially defective nuclear reactor control systems or containment processes at biological hazards research sites. I believe addressing the issues raised in the report would have been a far more responsible approach than censorship. -- SS Addendum 10/24: The author of the paper asked me to remove it from my server as well. It is currently unavailable. This situation is in flux and hopefully will be resolved soon. Hopefully, the issues in the report will be addressed.

Academic Freedom Curtailed: Censorship Down Under On EHR's for the Emergency Department?

In a stunning development: The essay on Emergency Department electronic health record (EHR) problems in the Australian state of New South Wa...

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Celebrating free expression 20 years after the fall of the Berlin Wall

(Cross-posted from the <a style="font-style: italic;" href="http://youtube-global.blogspot.com/2009/10/celebrating-free-expression-20-years.html">YouTube Blog</a>) In 1989, the fall of the Berlin Wall became a striking symbol for free expression far beyond the borders of Germany. Just 20 years later, Iranian citizens used online tools like YouTube and Twitter to share <a href="http://www.youtube.com/watch?v=EUMVwkf2tEY">firsthand accounts</a> of the brutal government crackdown waged against protesters disputing the country's election results. <a href="http://www.citizentube.com/2009/06/violence-breaks-out-in-streets-of.html">Many Iranians risked their lives</a> to document the violence, despite the government's attempts to expel journalists and stifle any voices of dissent. The democratizing power of the Internet has enabled individuals to share their stories with a global audience in ways never before possible, and given a voice to those who wouldn't otherwise be heard. To commemorate the twentieth anniversary of the fall of the Berlin Wall, we're launching a YouTube channel — <a href="http://youtube.com/googlefreeexpression">youtube.com/GoogleFreeExpression</a> — to highlight and celebrate free expression around the world, and we want to hear from you. This channel is designed to feature your stories and reflections on free expression. Tell us about how you or someone you know has taken a stand for free expression. Perhaps you've <a href="http://www.youtube.com/googlefreeexpression#p/c/31A28F774BE309E2/11/SDAPbRZmT6g">protested against</a> something you didn't agree with, <a href="http://www.youtube.com/googlefreeexpression#p/c/31A28F774BE309E2/8/BNf8a0fjnn8">taken action</a> when someone else's free speech was being suppressed or <a href="http://www.youtube.com/googlefreeexpression#p/c/31A28F774BE309E2/14/KVqj5lcEkBk">been inspired</a> by someone who has stood up for the right to speak out. Make a short video sharing your experience, upload it to YouTube, and add it as a reply to this one: <object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/NBirQbsWXw0&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/NBirQbsWXw0&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object> We'll be featuring the best submissions on the <a href="http://www.youtube.com/user/GoogleFreeExpression">Google Free Expression channel</a>, so be sure to check back in the weeks to come. We look forward to hearing from you. Posted by Annette Kroeber-Riel, Senior European Policy Counsel

Celebrating free expression 20 years after the fall of the Berlin Wall

(Cross-posted from the YouTube Blog ) In 1989, the fall of the Berlin Wall became a striking symbol for free expression far beyond the borde...

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Reading gets personal with Popular items and Personalized ranking

<div>(Cross-posted from the <a href="http://googlereader.blogspot.com/2009/10/reading-gets-personal-with-popular.html">Official Google Reader Blog</a>)</div><div> </div>Today, we're launching two changes to <a href="http://reader.google.com/">Google Reader</a> to help you discover more interesting content faster. Just as the launch of <a href="http://googleblog.blogspot.com/2005/06/search-gets-personal.html">Personalized Search</a> improved search results based on your search history, these changes use your Reader Trends to improve your reading experience. <ul><li>Explore section - We're always trying to help you discover new stuff in Reader, and today we're introducing Popular items and Recommended sources, two ways to find interesting content from all over the Internet. We use algorithms to find top-rising images, videos and pages from anywhere (not just your subscriptions), collect them in the new Popular items section and order them by what we think you'll like best. Now you don't have to be embarrassed about missing that hilarious video everyone is talking about — it should show up in your Popular items feed automatically. And to make it easier to find interesting feeds, we're moving <a href="http://googlereader.blogspot.com/2007/11/attack-of-interns-recommendations-and.html">Recommendations</a> into the new Explore section and giving it a new name — Recommended sources. Like always, it uses your <a href="http://www.google.com/reader/view/#trends-page">Reader Trends</a> and <a href="http://www.google.com/history/">Web History</a> (if you're opted into Web History) to generate a list of feeds we think you might like.</li></ul><ul><li><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbsZ6ttkLzpwHvZSeHQn5513pMX4gFce7bt8NWpBZc8j7BEDt2yjcX3pUFQZ0iGwZIpoiDGLAlbZ3N0BSJjB4IHG3dxfJM3gWRfWtUKvLkcCh0_dd8hJVxthGfzxWkq9wHRoX4RcI8D-xT/s1600-h/explore.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5395560149323462850" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbsZ6ttkLzpwHvZSeHQn5513pMX4gFce7bt8NWpBZc8j7BEDt2yjcX3pUFQZ0iGwZIpoiDGLAlbZ3N0BSJjB4IHG3dxfJM3gWRfWtUKvLkcCh0_dd8hJVxthGfzxWkq9wHRoX4RcI8D-xT/s400/explore.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 260px; height: 168px;" /></a>Personalized ranking - Only have a 10-minute coffee break and want to see the best items first? All feeds now have a new sort option called "magic" that re-orders items in the feed based on your personal usage, and overall activity in Reader, instead of default chronological order. Click "Sort by magic" under the Folder Settings menu of your feed to switch to personalized ranking. Unlike the old "auto" ranking, this new ranking is personalized for you, and gets better with time as we learn what you like best — the more you "like" and "share" stuff, the better your magic sort will be. Give it a try on a high-volume feed folder or All items and see for yourself!</li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFxPahh5xbE9CNQQgPZZZGlTGQFV5kMI24lJxe61Ng1mUWJC2qn4C-3QgkIAFY468N3VAf2Gv5KFRjO8ckU-Seg7Ur_tz-IMPuBd1KEUHP3TJsx_I72EvlThyphenhyphen1dkboNd6wWoStmLGeMlrr/s1600-h/magic.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5395560153703883890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFxPahh5xbE9CNQQgPZZZGlTGQFV5kMI24lJxe61Ng1mUWJC2qn4C-3QgkIAFY468N3VAf2Gv5KFRjO8ckU-Seg7Ur_tz-IMPuBd1KEUHP3TJsx_I72EvlThyphenhyphen1dkboNd6wWoStmLGeMlrr/s400/magic.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 191px; height: 134px;" /></a>The goal of personalization at Google remains the same as ever: to help you find the best content on the web. We hope these new features help you do just that — go <a href="http://www.google.com/reader/view/#stream/pop/explore">Explore</a> for yourself. Finally, we'd love to hear your feedback — share your thoughts on <a href="http://www.google.com/support/forum/p/reader?hl=en">our help group</a>, <a href="http://twitter.com/googlereader">Twitter</a> or the Reader section of <a href="http://getsatisfaction.com/google/products/google_google_reader">Get Satisfaction</a>, a third party support community. Posted by Beverly Yang, Software Engineer, Search Quality

Reading gets personal with Popular items and Personalized ranking

(Cross-posted from the Official Google Reader Blog ) Today, we're launching two changes to Google Reader to help you discover more inte...

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