Starting today, you're going to see a new AdSense ad format (we're keeping the "old" ones too) for content ads on websites, called AdSense Ad Links. These smaller-than-usual formats use a bit of shorthand to link to several categories of ads, rather than display the ads themselves.

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Ad Links are automatically matched to web page contents using AdSense technology. Our thinking is that Ad Links are useful for web publishers (who get a more flexible way to incorporate more advertising into their sites); advertisers (who get more inventory); and users (who get more relevant ads to choose from). All told, there's a greater chance you'll find precisely what you're most interested in.

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