Congratulations to our U.S. and Canadian Anita Borg Scholars

<span class="byline-author">Posted by Jordan Bookey, Diversity Programs Manager</span><br /><br />In 2003 we established the Anita Borg Memorial Scholarship to honor the work of <a href="http://anitaborg.org/about/history/anita-borg/">Dr. Anita Borg</a>, a computer scientist who dedicated her professional career to increasing the participation of women and other under-represented minorities in the field of technology. In her memory, we're pleased to announce the fifth class of Anita Borg Scholars in the U.S., and our first class of scholars in Canada.<br /><br />The U.S. program awards $10,000 academic scholarships to 23 outstanding female leaders in technology, and $1,000 scholarships to 32 finalists. In Canada, 4 women will receive $5,000 scholarship awards, and 13 finalists will receive $1,000 scholarships. These undergraduate and graduate women are completing degrees in computer science and related fields. Each of these award recipients has demonstrated a commitment to advancing women in technology. We congratulate these leaders on their accomplishments.<br /><br />The U.S. scholars and finalists recently visited the Googleplex in Mountain View, CA as part of the annual all-expenses-paid Google Scholars' Retreat. Students attended technical workshops and discussions with Google engineers and executives, and heard first-hand about the life and work of Anita Borg from Telle Whitney, President of the <a href="http://www.anitaborg.org/">Anita Borg Institute for Women in Technology</a>. The retreat enables these scholars to meet each other and create a network of future leaders in computer science. The 2008 recipients of the Google United Negro College Fund Scholarship and Hispanic College Fund Scholarship also attended.<br /><br />The 17 Canada Anita Borg Scholars and Finalists will attend a Scholars' Retreat for their inaugural class this Thursday and Friday at our engineering office in New York.<br /><br />Visit our <a title="scholarships page" target="_blank" href="http://www.google.com/jobs/scholarships" id="p2kn">scholarships page</a> to learn more about our programs. The Anita Borg Memorial Scholarship is also available to female computer science students in Europe, Australia and New Zealand.<br /><br /><i><b>The 2008 U.S. Anita Borg Scholars </b></i><i id="ac-b19"><b id="ac-b20">($10,000 winners) </b></i><br /><ul><li><span style="font-size:85%;">Allison Park Heath<i id="ac-b24"> - Rice University, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Amy Hurst <i id="ac-b28">- Carnegie Mellon University, Ph Human Computer Interaction</i></span></li><li><span style="font-size:85%;"> Betsy Nora DiSalvo </span><span style="font-style: italic;font-size:85%;" >- </span><span style="font-size:85%;"><i id="ac-b32">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;">Diane Marie Budzik - <i id="ac-b36">University of California, Los Angeles, PhD Electrical Engineering</i></span></li><li><span style="font-size:85%;">Elizabeth Arrowsmith Bales - <i id="ac-b40">University of California, San Diego, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Emily Anne Fortuna -<i id="ac-b44">Rice University, B.S. Computer Science</i></span></li><li><span style="font-size:85%;">Erika Shehan Poole - <i id="ac-b48">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;">Gabriela Marcu - <i id="ac-b52">University of California, Irvine, B.S. Informatics</i></span></li><li><span style="font-size:85%;">Ghinwa Fakhri Choueiter - <i id="ac-b56">Massachusetts Institute of Technology, PhD Electrical Engineering & Computer Science</i></span></li><li><span style="font-size:85%;">Gina-Maria Pomann - <i id="ac-b60">The College of New Jersey, B.A. Math</i></span></li><li><span style="font-size:85%;">Jennifer C. Stoll - <i id="ac-b64">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;">Jennifer Denise Tam - <i id="ac-b68">Carnegie Mellon University, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Jill Patrice Dimond - <i id="ac-b72">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;">Julie Maureen Letchner </span><span style="font-style: italic;font-size:85%;" >- </span><span style="font-size:85%;"><i id="ac-b76">University of Washington, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Katherine Mary Everitt - <i id="ac-b80">University of Washington, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Nancy Dougherty - <i id="ac-b84">Stanford University, B.S. Electrical Engineering</i> Raluca Ada Popa </span><span style="font-style: italic;font-size:85%;" >- </span><span style="font-size:85%;"><i id="ac-b88">Massachusetts Institute of Technology, B.S. Computer Science</i></span></li><li><span style="font-size:85%;">Sally Kadry Wahba - <i id="ac-b92">Clemson University, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Sarita Ann Yardi - <i id="ac-b96">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;">Silvia Lindtner </span><span style="font-style: italic;font-size:85%;" >- </span><span style="font-size:85%;"><i id="ac-b100">University of California, Irvine, PhD Information & Computer Science</i></span></li><li><span style="font-size:85%;">Svetlana Yarosh - <i id="ac-b104">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;">Tammara Massey - <i id="ac-b108">University of California, Los Angeles, PhD Computer Science</i></span></li><li><span style="font-size:85%;">Yvon Hall Feaster </span><span style="font-style: italic;font-size:85%;" >- </span><span style="font-size:85%;"><i id="ac-b112">Clemson University, B.S. Computer Information Systems</i></span></li></ul> <i><b>The 2008 U.S. Anita Borg Finalists</b></i><i id="ac-b19"><b id="ac-b20"> </b></i><span id="ac-b116" style="font-size:100%;"><b id="ac-b117"><i id="ac-b118">($1,000 winners) </i></b></span><br /><ul><li><span style="font-size:85%;"> Aditi Suhas Pendharkar - <i id="ac-b122">Carnegie Mellon University, M.S. Information Networking</i></span></li><li><span style="font-size:85%;"> Alokika Dash <span style="font-style: italic;">- </span><i id="ac-b126">Univeristy of California, Irvine, PhD Electrical Engineering & Computer Science</i></span></li><li><span style="font-size:85%;"> Ashley Leonora Podhradsky </span></li><li><span style="font-size:85%;"><i id="ac-b130">Dakota State University, PhD Information Systems</i></span></li><li><span style="font-size:85%;"> Carla Mae Webb - <i id="ac-b134">Western Illinois University, B.S. Computer Science & Math</i></span></li><li><span style="font-size:85%;"> Christina Marie Williams - <i id="ac-b138">Colorado State University, B.S. Computer Science</i></span></li><li><span style="font-size:85%;"> Devorah Gurwitz - <i id="ac-b142">Touro College, B.S. Computer Science</i></span></li><li><span style="font-size:85%;"> Eakta Jain - <i id="ac-b145">Carnegie Mellon University, PhD Robotics</i></span></li><li><span style="font-size:85%;"> Elena Jocelyn Jakubiak - <i id="ac-b150">Tufts University, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Geeta Sharad Shroff - <i id="ac-b154">Carnegie Mellon University, B.S. Computer Science</i></span></li><li><span style="font-size:85%;"> Jessica Lee Heier <span style="font-style: italic;">- </span><i id="ac-b158">Georgia Institute of Technology, PhD Industrial & Systems Engineering</i></span></li><li><span style="font-size:85%;"> Karen Edwards Works - <i id="ac-b162">Worcester Polytechnic Institute, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Kathy Tran Pham - <i id="ac-b166">Georgia Institute of Technology, M.S.Computer Science</i></span></li><li><span style="font-size:85%;"> Kimber Diane Lockhart - <i id="ac-b170">Stanford University, B.Eng. Computer Science</i></span></li><li><span style="font-size:85%;"> Kriti Rameshlal Puniyani - <i id="ac-b174">Carnegie Mellon University, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Liangrong Yi - <i id="ac-b178">University of Kentucky, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Lisa Deanne Brown - <i id="ac-b181">Carnegie Mellon University, M.A. Entertainment Technology</i></span></li><li><span style="font-size:85%;"> Lisa Marie White - <i id="ac-b186">University of Notre Dame, B.Eng. Computer Science</i></span></li><li><span style="font-size:85%;"> Lisa Minerva Tolentino - <i id="ac-b190">Arizona State University, PhD Media Arts & Computer Science</i></span></li><li><span style="font-size:85%;"> Meghan Katheleen Revelle <span style="font-style: italic;">- </span><i id="ac-b194">The College of William and Mary, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Nahid Mahfuza Alam - <i id="ac-b198">Clemson University, PhD Computer Engineering</i></span></li><li><span style="font-size:85%;"> Ramya Raghavendra - <i id="ac-b202">University of California, Santa Barbara, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Rashida Zalika Davis - <i id="ac-b206">University of Delaware, PhD Computer & Information Sciences</i></span></li><li><span style="font-size:85%;"> Renuka Ajay Apte - <i id="ac-b210">Georgia Institute of Technology, M.S. Computer Science</i></span></li><li><span style="font-size:85%;"> Ruth Lorraine Wylie - <i id="ac-b214">Carnegie Mellon University, PhD Human-Computer Interaction</i></span></li><li><span style="font-size:85%;"> Sara Gatmir Motahari - <i id="ac-b218">New Jersey Institute of Technology, PhD Electrical & Computer Engineering</i></span></li><li><span style="font-size:85%;"> Sofia Jeon - <i id="ac-b222">Drexel University, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Sonya Stoyanova Nikolova - <i id="ac-b226">Princeton University, PhD Computer Science</i></span></li><li><span style="font-size:85%;"> Stiliyana Boycheva Stamenova - <i id="ac-b230">Macalester College, B.A. Math & Computer Science</i></span></li><li><span style="font-size:85%;"> Tasneem Kaochar - <i id="ac-b234">University of Arizona, B.S. Computer Science</i></span></li><li><span style="font-size:85%;"> Valerie Henderson Summet - <i id="ac-b238">Georgia Institute of Technology, PhD Human Centered Computing</i></span></li><li><span style="font-size:85%;"> Vibha Laljani - <i id="ac-b242">California Institute of Technology, B.S. Computer Science</i></span></li><li><span style="font-size:85%;"> Yi Mao - <i id="ac-b246">Purdue University, PhD Electrical & Computer Engineering</i></span></li></ul><span style="font-size:100%;"><i id="ac-b250"><b id="ac-b251">The 2008 Canada Anita Borg Scholars ($5,000 CAD Winners) </b></i></span><br /> <ul><li><span style="font-size:85%;"> Angelica Lim</span><span style="font-style: italic;"> - </span><span style="font-style: italic;font-size:85%;" >Simon Fraser University, BSc Computer Science</span></li><li><span style="font-size:85%;"> Celina Gibbs<i id="ac-b261"> - University of Victoria, MSc Computer Science</i></span></li><li><span style="font-size:85%;"><i id="ac-b261"> </i>Christina Boucher <i id="ac-b265">- University of Waterloo, PhD Computer Science</i></span></li><li><span style="font-size:85%;"><span id="ac-b267"> </span>Mireille Gomes<span id="ac-b269"><i id="ac-b271"> - Queens University, BCompH Biomedical Computing</i></span></span></li></ul> <div id="ac-b266"> </div> <span id="ac-b273" style="font-size:100%;"><b id="ac-b274"><i id="ac-b275">The 2008 <span id="ac-b276">Canada Anita</span> <span id="ac-b277">Borg</span> Finalists ($1,000 CAD Winners) </i></b></span><span style="font-size:85%;"><br /></span> <ul><li><span style="font-size:85%;">Alma Juarez-Domiguez<span id="ac-b286"><span id="ac-b287"><i id="ac-b288"> - University of Waterloo, PhD Computer Science</i></span></span></span></li><li><span style="font-size:85%;"><span id="ac-b291">April Khademi</span></span><span style="font-style: italic;font-size:85%;" > - University of Toronto, PhD Electrical Engineering</span></li><li><span style="font-size:85%;">Carrie Demmans<i id="ac-b300"> - University of Saskatchewan, MSc Computer Science</i></span></li><li><span id="ac-b306" style="font-size:85%;"><span id="ac-b307">Cristina Ribeiro</span></span><span style="font-size:85%;"><span id="ac-b311"><i id="ac-b312"> - University of Guelph, MSc Computer Science</i></span></span></li><li><span style="font-size:85%;"><span id="ac-b315"><span id="ac-b316">Gail Carmichael</span></span><span id="ac-b319"><span id="ac-b320"><i id="ac-b321"> - Carleton University, MSc Computer </i></span>Science</span></span></li><li><span id="ac-b325" style="font-size:85%;"><span id="ac-b326">Georgia Kastidou</span></span><span id="ac-b329" style="font-size:85%;"><span id="ac-b330"><i id="ac-b331"> - University of Waterloo, PhD Computer Science</i></span></span><span style="font-size:85%;"><br /><span id="ac-b323" style="white-space: normal;font-family:georgia;" > <div id="ac-b328"> </div> </span></span></li><li><span style="font-size:85%;">Jocelyn Simmonds<span id="ac-b335"><span id="ac-b336"><i id="ac-b337"><span style="font-family:georgia;"> -</span> University of Toronto, PhD Computer Science</i></span></span></span> </li><li><span style="font-size:85%;"> Katelyn Kent<span id="ac-b341"><i id="ac-b342"> - University of New Brunswick, BSc Computer Engineering<br /></i></span></span></li><li><span style="font-size:85%;">Ming Hua <i id="ac-b346">- Simon Fraser University, PhD Computer Science<br /></i></span> </li><li><span style="font-size:85%;"><span id="ac-b351">Pooja Viswanathan<span id="ac-b352"><i id="ac-b354"> - University of British Columbia, PhD Computer Science<br /></i></span></span></span></li><li><span id="ac-b360" style="font-size:85%;">Terri Oda</span><span style="font-size:85%;"> - Carleton University, PhD in Computer Science</span></li><li><span style="font-size:85%;"><span id="ac-b367">Thuy Vu</span><span id="ac-b369"><span id="ac-b370"><i id="ac-b371"> - University of Toronto, BSc Computer Science</i></span></span></span> </li><li><span style="font-size:85%;"><span id="ac-b376">Viann Chan</span></span><span style="font-size:85%;"><span id="ac-b377"><i id="ac-b378"> - University of British Columbia, PhD Computer Science</i></span></span></li></ul>

Congratulations to our U.S. and Canadian Anita Borg Scholars

Posted by Jordan Bookey, Diversity Programs ManagerIn 2003 we established the Anita Borg Memorial Scholarship to honor the work of Dr. Anita Borg, a computer scientist who dedicated her professional c…

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Where art thou?

<span class="byline-author">Posted by Marissa Mayer, VP, Search Products & User Experience</span><br /><br />Did you notice the chrome tulips on Google's homepage today? They are part of a special Google doodle done by renowned artist Jeff Koons. And that isn't the only art appearing anew on Google today. As part of our iGoogle Artists project, we have collaborated with almost 70 artists in 17 countries on 6 continents to create special iGoogle themes -- works of art that appeal to all ages and interests. Artists, designers and other notables involved include Jeff Koons, Dale Chihuly, Coldplay, Diane von Furstenberg, Dolce & Gabbana, Yann Arthus-Bertrand, Michael Graves, Philippe Starck, Robert Mankoff, Mark Morris, Oscar de la Renta, Anne Geddes and Tory Burch. While the list of those who have contributed themes is impressive (I've only listed 1/5th(!) of the artists here), even more impressive is the art itself -- it's spectacularly beautiful!<br /><br />Until now, iGoogle has been about getting the content you want on your homepage. The iGoogle artist themes take personalization to the next level -- allowing you to select world-class art that really reflects your personality for your pages. It's what happens when great art meets technology.<br /><br />As part of our launch, we will be holding an outdoor art gallery this weekend in New York's Meatpacking District, where on Thursday, Friday, and Saturday nights the art from the iGoogle artists project will be projected on the buildings, sidewalks, and streets. This is a <a href="http://maps.google.com/maps?f=q&hl=en&geocode=&q=9th+Ave+%26+Little+West+12th+St,+New+York,+NY+10014&sll=40.73962,-74.00633&sspn=0.00708,0.016619&ie=UTF8&z=17&iwloc=addr">map of where you can find the display</a>. We will post video of the event on YouTube.<br /><br /><a href="http://www.youtube.com/watch?v=C1UJF4aK1s0">Check it out</a>. The art speaks for itself. Select your iGoogle artist theme today at <a href="http://www.google.com/help/ig/art/">www.google.com/artistthemes</a>!

Where art thou?

Posted by Marissa Mayer, VP, Search Products & User ExperienceDid you notice the chrome tulips on Google's homepage today? They are part of a special Google doodle done by renowned artist Jeff Koons.…

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How to avoid getting hooked

<span class="byline-author">Posted by Ian Fette, Google Security Team</span><br /><span style="font-style: italic;"><br />This post is one of a <a title="series" href="http://googleblog.blogspot.com/search/label/security" id="pxk:">series</a> devoted to online security. - Ed.</span><br /><br />Millions of people have gotten "urgent" emails asking them to take immediate action to prevent some impending disaster. "Our bank has a new security system. Update your information now or you won't be able to access your account," or "We couldn't verify your information; click here to update your account." Sometimes the email claims that something awful will happen to the sender (or a third party), as in "The sum of $30,000,000 is going to go to the Government unless you help me transfer it to your bank account."<br /><br />People who click on the links in these emails may see a web page that looks like a legitimate site they've visited before. Because the page looks familiar, these people enter their username, password, or other private information on the site. What they've actually done is given an unknown third party all the information needed to hijack their account, steal their money, or open up new lines of credit in their name. They just fell for a phishing attack.<br /><br />The concept behind such an attack is pretty simple: Someone masquerades as someone else in an effort to fool you into sharing personal or other sensitive information with them. Phishers can masquerade as just about anyone, including banks, email and application providers, online merchants, online payment services, and even governments. And while some of these attacks are crude and easy to spot, many of them are sophisticated and well constructed. That fake email from "your bank" can look very real; the bogus "login page" you're redirected to can seem completely legitimate.<br /><br />The good news is there are things you can do to steer clear of phishing attacks:<br /><ul><li><span style="font-weight: bold;">Be careful about responding to emails that ask you for sensitive information.</span> You should be wary of clicking on links in emails or responding to emails that are asking for things like account numbers, user names and passwords, or other personal information such as social security numbers. Most legitimate businesses will never ask for this information via email. Google doesn't.</li></ul><ul><li><span style="font-weight: bold;">Go to the site yourself, rather than clicking on links in suspicious emails.</span> If you receive a communication asking for sensitive information but think it could be legitimate, open a new browser window and go to the organization's website as you normally would (for instance, by using a bookmark or by typing out the address of the organization's website). This will improve the chances that you're dealing with the organization's website rather than with a phisher's website, and if there's actually something you need to do, there will usually be a notification on the site. Also, if you're not sure about a request you've received, don't be afraid to contact the organization directly to ask. It takes just a few minutes to go to the organization's website, find an email address or phone number for customer support, and reach out to confirm whether the request is legitimate.</li></ul> <ul><li><span style="font-weight: bold;">If you're on a site that's asking you to enter sensitive information, check for signs of anything suspicious.</span> If you're on a site that's asking for sensitive information -- no matter how you got there -- check for the signs that it's really the official website for the organization. For example, check the URL to make sure the page is actually part of the organization's website, and not a fraudulent page on a different domain (such as mybankk.com or g00gle.com.) If you're on a page that should be secured (like one asking you to enter in your credit card information) look for "<span style="font-weight: bold;">https</span>" at the beginning of the URL and the padlock icon in the browser. (In Firefox and Internet Explorer 6, the padlock appears in the bottom right-hand corner, while in Internet Explorer 7 the padlock appears on the right-hand side of the address bar.) These signs aren't infallible, but they're a good place to start.</li></ul> <ul><li><span style="font-weight: bold;">Be wary of the "fabulous offers" and "fantastic prizes" that you'll sometimes come across on the web.</span><span style="font-weight: bold;"> </span>If something seems too good to be true, it probably is, and it could be a phisher trying to steal your information. Whenever you come across an offer online that requires you to share personal or other sensitive information to take advantage of it, be sure to ask lots of questions and check the site asking for your information for signs of anything suspicious.</li></ul><ul><li><span style="font-weight: bold;">Use a browser that has a phishing filter.</span><span style="font-weight: bold;"> </span>The latest versions of most browsers -- including <a href="http://www.mozilla.com/en-US/firefox/" id="f846" title="Firefox">Firefox</a>, <a href="http://www.microsoft.com/windows/products/winfamily/ie/default.mspx" id="jj0_" title="Internet Explorer">Internet Explorer</a>, and <a href="http://www.opera.com/" id="csp_" title="Opera">Opera</a> -- include phishing filters that can help you spot potential phishing attacks.</li></ul>All fairly simple, right? What it all comes down to is if someone asks you to share personal or other sensitive information online, take a moment to think through the request carefully. Doing so will help you stay safe online, and help us all put phishers out of business.

How to avoid getting hooked

Posted by Ian Fette, Google Security TeamThis post is one of a series devoted to online security. - Ed.Millions of people have gotten "urgent" emails asking them to take immediate action to prevent so…

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New: Google Finance China, new Finance homepage

<span class="byline-author">Posted by Feng Hong, Product Manager</span><br /><br />The Chinese stock market has caught people's attention in recent years. People all over the country started investing, and [stock information] has become one of the most popular search keywords in China. After adding Shanghai/Shenzhen market data into Google Finance and launching the Chinese finance onebox last year, we are excited to announce the launch of <a title="Google Finance in China" href="http://finance.google.cn/" id="tfv8">Google Finance China</a>. Now it's easier to get Chinese stock and mutual fund data through our easy-to-use and familiar interface in Chinese.<br /><br />This was a joint effort across continents with engineers from New York and Shanghai. We hope Google Finance China will become a practical tool for Chinese investors to get up-to-date and comprehensive financial information. The site includes popular features such as Google Suggest for stock codes, whether you enter the stock code or name in Chinese or pinyin, and a display of financial information from Chinese sources on the stock price chart.<br /><br />At the same time we have launched a newly redesigned home page for all our Google Finance sites (<a title="U.S." href="http://finance.google.com/" id="wg.n">U.S.</a>, <a title="Canada" href="http://finance.google.ca/" id="o5hb">Canada</a>, <a title="U.K" href="http://finance.google.co.uk/" id="wy0m">U.K</a>., <a title="China" href="http://finance.google.cn/" id="dw2y">China</a>). It's now easier to follow the latest news affecting the market as well as those that are relevant to your portfolio. We hope you enjoy this new look. The simultaneous launch of the new homepage across countries is just one of the new features and updates to come.<br /><br />As usual, we encourage you to provide us with your ideas and comments through the <a href="http://www.google.com/support/finance/">Help Center</a>. Your feedback is very important for us to continuously improve Google Finance.

New: Google Finance China, new Finance homepage

Posted by Feng Hong, Product ManagerThe Chinese stock market has caught people's attention in recent years. People all over the country started investing, and [stock information] has become one of the…

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What makes a design "Googley"?

<span class="byline-author">Posted by Sue Factor, Writer, User Experience Group</span><br /><br />Late in 2007, our User Experience (UX) group—which does user interface design, visual design, user research, web development, and user interface writing<span id="x53t">—set out to articulate </span>the principles that ought to guide Google designs worldwide. What are the fundamentals that all Google designers and researchers accept? Which approaches to design are particularly "Googley"? How can we encourage teams throughout Google to dream big and make smart design decisions?<br /><br />A small team gathered to discuss these questions and define the Googley <a href="http://www.google.com/corporate/ux.html">Design Principles</a>:<br /><blockquote>1. Focus on people—their lives, their work, their dreams.<br />2. Every millisecond counts.<br />3. Simplicity is powerful.<br />4. Engage beginners and attract experts.<br />5. Dare to innovate.<br />6. Design for the world.<br />7. Plan for today's and tomorrow's business.<br />8. Delight the eye without distracting the mind.<br />9. Be worthy of people's trust.<br />10. Add a human touch.</blockquote>These UX principles flow naturally from the <a href="http://www.google.com/corporate/tenthings.html" id="kg-w" target="_blank" title="Ten things Google has found to be true">Ten things Google has found to be true</a> and the UX group's stated mission: to design products that satisfy and delight our users. We described the principles as "Our Aspirations" for two reasons:<br /><ul><li>We have a lot of work to do when it comes to implementation.</li><li>Every real-world product will have to strike a balance between all ten principles.</li></ul>Still, we don't want to waffle too much. These principles represent the User Experience group's declaration of beliefs. With "Satisfy and Delight" stitched on our leotards, we're determined to get up on the tightrope and start juggling principles. Please applaud or boo, as appropriate, so that we can make the next act even better.

What makes a design "Googley"?

Posted by Sue Factor, Writer, User Experience GroupLate in 2007, our User Experience (UX) group—which does user interface design, visual design, user research, web development, and user interface writ…

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Celebrate World Book Day with The Literacy Project

<span class="byline-author">Posted by Anne Meyer, Chief of Education Design, CAST</span><br /><br />According to UNESCO, one in five adults is illiterate, with the majority living in the developing world—where access to books, libraries, and education is often limited. But the barrier to literacy isn’t simply a question of access, nor is it limited to the developing world. It’s a problem we see in the U.S. as well. People may struggle to read for lots of reasons. Some of these have to do with basic literacy skills, such as inadequate vocabulary.<br /><br />Sometimes readers have trouble "decoding" what that string of letters on a page really means--they might have reading disabilities, for example. Readers may not have enough background knowledge about a story’s characters, geography, or culture.<br /><br />At the <a href="http://www.cast.org/">Center for Applied Special Technology (CAST)</a>, an educational nonprofit near Boston, we have spent the past two decades working to leverage the potential of personal, digital technologies to customize educational media to meet individual needs. In celebration of World Book Day, CAST has created a powerful new tool, <a href="http://udleditions.cast.org/" target="_blank" id="b1_635">UDL Editions</a>, that showcases how classic and sometimes difficult texts—such as Shakespeare’s 18th Sonnet and Jack London’s <span style="font-style: italic;">Call of the Wild</span>—can be rendered in smart, reader-friendly ways to provide a whole host of learning supports—such as multimedia glossaries, chapter summaries, and read-aloud features, links to Google Maps to place settings in contemporary contexts.<br /><br />The books are one of the <a href="http://www.google.com/literacy/projects.html">many projects</a> being featured starting today on <a id="j9jc" href="http://google.com/literacy" target="_blank" title="The Literacy Project">The Literacy Project</a>, a joint effort by Google, LitCam, and UNESCO’s Institute for Lifelong Learning. The project encourages literacy and reading organisations from around the globe to connect and share materials and best practice—from a searchable maps database to e-learning tools—like PlanetRead’s same-language subtitling videos—that can be used in the classroom.<br /><br />We’re really excited to be participating in the project. Come join us on the site and <a href="http://www.google.com/support/literacy/bin/request.py">share your thoughts</a>!

Celebrate World Book Day with The Literacy Project

Posted by Anne Meyer, Chief of Education Design, CASTAccording to UNESCO, one in five adults is illiterate, with the majority living in the developing world—where access to books, libraries, and educa…

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Five factors to look for in Pennsylvania

<span class="byline-author">Posted by Brittany Bohnet, Google Elections Team</span><br /><br />As you know, the Democratic primary is coming down to the wire, and American voters are following <a title="each set of state results" href="http://maps.google.com/decision2008" id="rh-b">each set of state results</a> more closely than ever before.<br /><br />We wondered what would make the difference in the tight Pennsylvania primary—and what those results might indicate about the rest of the primary process and the general election. So we turned to numbers-cruncher Jim Barnes from the <a style="font-style: italic;" title="National Journal" href="http://www.nationaljournal.com/njonline/" id="uqw8">National Journal</a> and asked him to weigh in on different sets of demographic data. Jim helped us set up an <a title="embeddable Google Map" href="http://gmodules.com/ig/creator?synd=open&url=http://primary-maps-2008.googlecode.com/svn/trunk/gadget.xml" id="vh8f">embeddable Google Map</a> comparing different essential factors for the Democratic primary in Pennsylvania.<br /><br />As you’re watching the results from this race on April 22, Jim says there are five things to look for—and they have interesting implications for the general election in November:<br /><br /><b id="vbyy1">Age.</b> Barack Obama has generally drawn more support from younger voters while Hillary Clinton’s base has come from older voters. With 15.2 percent of its overall population aged 65 or older, Pennsylvania has the third biggest population of seniors in the country after Florida and West Virginia. The candidate who does a better job turning out this core age group could take a big step towards winning the primary. Take a look at the percentages of <a href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election+Map+from+Google&nocache=1&border=%23ffff" id="dqnr">registered Democrats by age bracket.</a><br /><br /><b id="vbyy2">Democratic primary in the 2002 gubernatorial race.</b> In 2002, then-Pennsylvania State Auditor General Bob Casey Jr. lost the Democratic gubernatorial primary to then-Philadelphia mayor Ed Rendell, who went on to capture the statehouse. Casey carried 57 of the state’s 67 counties in that primary, but Rendell won the contest because of his strength in the southeastern part of the state, specifically the four suburban and exurban counties outside of Philadelphia—Bucks, Delaware, Chester and Montgomery—where he carried more that 80 percent of the vote. In the Democratic presidential race, Rendell has endorsed Clinton, and Casey is backing Obama. Whether Rendell can help Clinton hold down Obama’s margins in the Philadelphia area, where he is still popular, or Casey can give Obama a boost among his political base in western, central and northeastern Pennsylvania could be pivotal in this primary’s outcome. Here are <a title="county-by-county results" href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election+Map+from+Google&nocache=1&border=%23ffffff%7C3px%2C1px+solid+%23999999" id="vm4e">county-by-county results</a> for the 2002 Democratic primary for governor.<br /><br /><b id="vbyy3">Geography and growth.</b> Based on the results seven weeks ago for the primary next door in Ohio, Clinton should be favored in the Keystone State, but Pennsylvania is more diverse state in terms of its patterns of growth. It has rural and metropolitan areas that are losing population, and fast-growing exurbs. For Obama to do well, he must win not only in Philadelphia and Pittsburgh, but also in some of the faster-growing parts of the state. Track the <a title="rate of population growth" href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election+Map+from+Google&nocache=1&border=%23ffffff%7C3px%2C1px+solid+%23999999" id="kc1f">rate of population growth</a> in Pennsylvania counties from 2000-2007.<br /><br /><b id="vbyy4">Race.</b> Obama has had some difficulty winning a significant share of support from white voters in most of the 2008 Democratic presidential primaries, but at the same time he has dominated Clinton in regard to the African-American vote in these contests. Here is the <a title="racial breakdown" href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election+Map+from+Google&nocache=1&border=%23ffffff%7C3px%2C1px+solid+%23999999" id="cxvf">racial breakdown</a> of Pennsylvania's 67 counties.<br /><br /><b id="vbyy5">Religion. </b>Obama and Clinton recently participated in a forum on issues of faith that was held at Messiah College in Pennsylvania. So far in this primary season, Sen. Obama has done well among Democratic primary voters who identify as Protestants and other denominations, but lagged among Catholics. Review the data on <a title="religious adherence by county" href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election+Map+from+Google&nocache=1&border=%23ffffff%7C3px%2C1px+solid+%23999999" id="aavb">religious adherence by county</a>.<br /><br />As technology continues to be an influential part of this race for President, we hope you can use this map to gain a better understanding about which factors are causing Pennsylvania citizens to cast their vote. Try using the data to make your own predictions for the Pennsylvania outcome, then check if you're right by following live results tonight on <a title="Google Maps" href="http://maps.google.com/decision2008" id="z-19">Google Maps</a>.

Five factors to look for in Pennsylvania

Posted by Brittany Bohnet, Google Elections TeamAs you know, the Democratic primary is coming down to the wire, and American voters are following each set of state results more closely than ever befor…

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Helping others go green

<span class="byline-author">Posted by Bill Weihl, Green Energy Czar</span><br /><br />Happy Earth Day! I'm sure some of you are wondering how Google is celebrating, and we want to know <a href="http://www.google.com/earthday08/" id="oame" title="what you're doing">what you're doing</a> too. We work to make our business more environmentally sustainable throughout the year, but this month, we want to support the hard work you're doing to fight climate change. Last week we <a href="http://googleblog.blogspot.com/2008/04/we-cant-wait-for-earth-day.html" id="op16" title="outlined">blogged</a> about some of Google's new green tools, and now we have even more ways to help you observe Earth Day 2008:<br /><br /><ul id="o1ru16" style="margin-top: 0in;" type="disc"><li class="MsoNormal" id="o1ru17"> Today we're launching the largest batch of new <a href="http://www.google.com/transit" id="st6p" title="Google Transit">Google Transit</a> cities yet. Travelers in San Francisco, Denver, Milwaukee, Kansas City, Rhode Island and <a id="r6v72" href="http://google-latlong.blogspot.com/2008/04/google-transits-earth-day-challenge.html">other locations across the country</a> can now use Google Maps to plan trips using public transportation.<br /></li></ul> <ul id="o1ru5" style="margin-top: 0in;" type="disc"><li class="MsoNormal" id="o1ru6"> <a href="https://www.google.com/accounts/ServiceLogin?service=sierra&continue=https%3A%2F%2Fcheckout.google.com%2F%3Fupgrade%3Dtrue&hl=en_US&nui=1&ltmpl=default&gsessionid=gNP_delS0_s" id="utli" title="Google Checkout">Google Checkout</a> continues to help you and your friends and family team up and donate to environmental organizations. We have a new video to help you <a href="http://checkout.google.com/earthday/" id="a_eb" title="learn how to donate">learn how to donate</a> and see how easy it is to map your network of generosity. </li></ul><br /><object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/4PEj3HHWhDU&hl=en"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/4PEj3HHWhDU&hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"></embed></object><br /><br /><br /><ul id="o1ru27" style="margin-top: 0in;" type="disc"><li class="MsoNormal" id="o1ru28"> The <a href="http://desktop.google.com/" id="u_7e" title="Google Desktop">Google Desktop</a> team has developed a <a id="r6v712" href="http://googledesktop.blogspot.com/2008/04/introducing-energy-saver-gadget.html">handy little gadget</a> that will help those of you making Earth Day pledges to reduce your energy consumption. Install the <a href="http://desktop.google.com/plugins/i/energysaver.html?hl=en" id="mz7b" title="Energy Saver gadget">Energy Saver gadget</a> to enable and optimize your computer’s power management settings, putting it to sleep when you're not using it.<br /><br /></li><li class="MsoNormal" id="o1ru28"> <a href="http://sketchup.google.com/" id="tpcf" title="Google SketchUp">Google SketchUp</a> has created a <a href="http://www.google.com/sketchup/green/index.html" id="bomb" title="new site">new site</a> for green design professionals, and <a href="http://www.google.com/educators/index.html" id="n6dz" title="Google for Educators">Google for Educators</a> has put together some [recommendations] for teachers who want to use <a href="http://earth.google.com/" id="x9l9" title="Google Earth">Google Earth</a> and <a href="http://maps.google.com/" id="bo9y" title="Maps">Maps</a> to teach about environmental issues in the classroom.<br /><br /></li><li class="MsoNormal" id="o1ru28"> Several more Google blogs are celebrating Earth Day as well, so be sure to read about the <a id="r6v717" href="http://googledocs.blogspot.com/2008/04/google-docs-makes-being-green-easy.html">teacher who has cut his paper use</a> by using Docs and Spreadsheets, <a id="r6v718" href="http://googlegrants.blogspot.com/2008/04/your-best-earth-day.html">advertising best-practices</a> for environmental organizations, <a id="r6v719" href="http://www.youtube.com/blog?entry=C6n3BO2Yd7g">eco-trendspotting</a> on YouTube and Google.org's tribute to the <a id="r6v720" href="http://blog.google.org/2008/04/green-collar-economy.html">green collar economy</a>. </li></ul> Finally, I'll leave you with some photos of our team's trip to Washington, D.C. for this past Sunday’s Earth Day concert on the National Mall. It got a bit soggy, but we had a blast showing attendees how the Google Checkout donation campaign works. We're especially proud of our booth, which was made of sustainable materials and powered by energy from clean hydrogen fuel cells.<br /><br /><embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fkatehurowitz%2Falbumid%2F5191854109811605521%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer" height="192" width="288"></embed>

Helping others go green

Posted by Bill Weihl, Green Energy CzarHappy Earth Day! I'm sure some of you are wondering how Google is celebrating, and we want to know what you're doing too. We work to make our business more envir…

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A new look for Google Video

<span class="byline-author">Posted by Bindu Reddy, Group Product Manager</span><br /><br />Last year, we shared our <a title="http://googleblog.blogspot.com/2007/01/look-ahead-at-google-video-and-youtube.html" href="http://googleblog.blogspot.com/2007/01/look-ahead-at-google-video-and-youtube.html" id="k6vm">vision </a> for Google Video and announced a renewed focus on organizing all the web's video. We have a lot of new features to tell you about, so head over to the <a href="http://googlevideo.blogspot.com/2008/04/google-video-gets-facelift.html">Google Video Blog</a> for more information about our new look.

A new look for Google Video

Posted by Bindu Reddy, Group Product ManagerLast year, we shared our vision for Google Video and announced a renewed focus on organizing all the web's video. We have a lot of new features to tell you…

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Here's to Tom Lehrer, elemental geek

<span class="byline-author">Posted by Jonathan J. Rosenberg, Senior VP, Product Management</span><br /><br />We live in a world focused on celebrity, but there are also luminaries -- those guiding lights who actually inspire celebrities along with the rest of us. Today there's a luminary we'd like to call out: <a title="Tom Lehrer" href="http://en.wikipedia.org/wiki/Tom_Lehrer" id="p_iz">Tom Lehrer</a>. It hasn't escaped our attention that Mr. Lehrer turned 80 last week. (We have it on good authority that his view of numbers is such that 80 is not so different than 79, so he probably won't mind this belated note.) We think he's great. We're fans.<br /><br />Mr. Lehrer is the Harvard mathematician turned parodist songwriter-performer whose sense of humor, intelligence and rhythm created a cult following that, weirdly enough, anticipated a lot of what Google's culture tries to be about. His work is clever, playful and fun and connects things in ways that surprises, delights and inspires. (Consider <a title="The Element Song" href="http://www.youtube.com/watch?v=WNfx0FO4hzs" id="zs_0">"The Element Song</a>", his ode to the periodic table, or his lesson on <a title="New Math" href="http://www.youtube.com/watch?v=a81YvrV7Vv8" id="zp:h">"New Math"</a>.) How could we not be inspired by someone who can craft a good laugh, a great tune, and an elegant equation?<br /><br />From <a title="The Masochism Tango" href="http://www.youtube.com/watch?v=TytGOeiW0aE" id="h9_z">"The Masochism Tango</a>" to <a title="Who's Next" href="http://www.youtube.com/watch?v=8FgMTAj4f_o" id="djxr">"Who's Next"</a> to <a title="Poisoning Pigeons in the Park" href="http://www.youtube.com/watch?v=Zz-DHBiYnrc" id="cjub">"Poisoning Pigeons in the Park</a>" (trust us, you have to hear it), Mr. Lehrer's unique music carved out a distinctive place in popular music in the 1950s and '60s. He made his fans feel smart. An entrepreneur -- and we like entrepreneurs -- he self-produced and sold his songs via mail order. And for all the edginess in his humor, he ended up writing some ten clever songs for the '70s public television children's program <span id="f-yh0" style="font-style: italic;">The Electric Company</span>, including a <a title="tune about the letter 'e.'" href="http://www.youtube.com/watch?v=p6gjvAYDZ6M" id="wdnx">tune about the letter 'e.'</a><br /><br />Although Wikipedia notes that he performed only 109 shows and wrote just 37 songs over 20 years, we think his impact and influence goes well beyond those numbers. He was the best kind of "geek" before the word made its way into pop culture. He's the kind of character as comfortable teaching a university course on the history of the musical -- which he did -- as running a seminar on the nature of mathematics -- which he did.<br /><br />We hope that in retirement Mr. Lehrer is enjoying himself even a fraction as much as we've enjoyed his work. We're grateful that he's such a great example of how science, humor, music and mathematics can be combined to create such wonderful things.

Here's to Tom Lehrer, elemental geek

Posted by Jonathan J. Rosenberg, Senior VP, Product ManagementWe live in a world focused on celebrity, but there are also luminaries -- those guiding lights who actually inspire celebrities along with…

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Working together to fight malware

<span class="byline-author">Posted by Panayiotis Mavrommatis, Google Security Team<br /></span><br /><span style="font-style: italic;">We recently began a series of posts related to online security that focus on how we secure information (with posts</span> <a title="like" href="http://googleblog.blogspot.com/2008/03/how-google-keeps-your-information.html" id="qyc5"><i id="yvab1">like</i></a> <a title="these" href="http://googleblog.blogspot.com/2008/03/using-log-data-to-help-keep-you-safe.html" id="kb5c"><i id="yvab2">these</i></a><i id="yvab3">) and how you can protect yourself online. Here's the latest in the series.- Ed.</i><br /><br />As part of this ongoing security series, we'd like to talk a little about <a href="http://en.wikipedia.org/wiki/Malware" id="lase" title="malware">malware</a>. The term malware, derived from "malicious software," refers to any software specifically designed to harm your computer or the software it's running.<br /><br />Malware can be added to your computer, with or without your knowledge, in a number of ways -- usually when you visit a website containing malware or when you download seemingly innocent software. It can then slow down your system, send fake emails from your email account, steal sensitive information like credit card numbers or passwords from your computer, and more.<br /><br />The conventional wisdom was that you could avoid malware by learning to spot sites that were created with the sole purpose of spreading it, and by staying away from other sites that might be risky. But <a href="http://googleonlinesecurity.blogspot.com/2008/02/all-your-iframe-are-point-to-us.html" id="jddj" title="recent research">recent research</a> from Google suggests that an increasing number of malware attacks are taking place on sites you'd normally regard as safe or legitimate, but have actually been compromised.<br /><br />Google works closely with the <a href="http://googleonlinesecurity.blogspot.com/2007/11/help-us-fill-in-gaps.html" id="kxrj" title="security community">security community</a> to <a href="http://googleonlinesecurity.blogspot.com/2007/05/introducing-googles-anti-malware.html" id="oe4q" title="identify">identify</a> malware on the web and then <a href="http://googleonlinesecurity.blogspot.com/2007/06/phishers-and-malware-authors-beware.html" id="qn3p" title="share">share</a> that information more broadly. We've set up a number of automated systems to scour our index for potentially dangerous sites, and we <a title="add a label" href="http://www.google.com/support/bin/answer.py?answer=45449&topic=360&hl=en&sa=X&oi=malwarewarninglink&resnum=1&ct=help" id="v9:q">add a label</a> to those that appear to be a vehicle for malware. If you're searching on Google and click on a link that we've flagged, a warning page will appear before you move forward.<br /><br />We also <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=45432" id="am_8" title="notify webmasters">notify webmasters</a> if we discover that a site is no longer secure and provide a method for webmasters that <a href="http://googlewebmastercentral.blogspot.com/2008/04/my-sites-been-hacked-now-what.html" id="ubgi" title="clean up their sites">clean up their sites</a> to <a href="http://googlewebmastercentral.blogspot.com/2007/08/malware-reviews-via-webmaster-tools.html" id="bkdz" title="request a review">request a review</a>. And starting soon, we'll be providing more detail on sites that appear to be spreading malware, so users have a better sense of why we have flagged a given site and webmasters can more easily identify and correct issues on their sites.<br /><br />All this stems directly from our security philosophy: We believe that if we all work together to identify threats and stamp them out, we can make the web a safer place for everyone. Of course, we can't catch everything, so our users play a <a title="crucial part" href="http://www.google.com/contact/security.html" id="kp-b">crucial part</a> of this effort too. Below are a few tips that can help you reduce your chances of being affected by malware:<br /><ul><li><span style="font-weight: bold;">Use anti-virus software.</span> Most anti-virus software is specifically designed to find and remove harmful software on your computer. Be sure you have anti-virus software installed on your computer (you can get a free trial through <a href="http://pack.google.com/intl/en/pack_installer.html?hl=en&gl=us" id="a:vx" title="Google Pack">Google Pack</a> if you don't), keep it current, and use it to run frequent full-system checks.</li></ul><ul><li><span style="font-weight: bold;">Make sure your operating system and browser are up to date. </span><span>Attackers typically target vulnerabilities in your <a href="http://en.wikipedia.org/wiki/Operating_system" id="neqc" title="operating system">operating system</a> (OS) and your browser to install malware on your computer. OS and browser providers frequently release updates to close those vulnerabilities. Enable automatic updates for both your browser and your OS, and check for alerts to ensure you have the latest and greatest protection.</span></li></ul><ul><li><span style="font-weight: bold;">Be careful about what you download.</span> While Google and everyone else in the online community is working hard to identify harmful sites, new sources of malware are emerging all the time. Whenever you're prompted to download an email attachment, install a plug-in, or download an unfamiliar piece of software, take a moment to think it through. You won't always be able to identify a risky download, but if you practice some reasonable caution, you'll be able to reduce that risk.</li></ul>If you come across a potentially dangerous site that hasn't already been flagged, please <a href="http://www.google.com/safebrowsing/report_badware/">report it</a>. To learn more about malware and how to protect yourself, check out StopBadware.org's <a href="http://www.stopbadware.org/home/help" id="b5qc" title="tips page">help page</a>.

Working together to fight malware

Posted by Panayiotis Mavrommatis, Google Security TeamWe recently began a series of posts related to online security that focus on how we secure information (with posts like these) and how you can pro…

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We can't wait for Earth Day

<span class="byline-author">Posted by David Bercovich, Google Green Team</span><br /><br />On April 22nd, millions of people around the world will come together to celebrate <a href="http://ww2.earthday.net/">Earth Day</a> -- a commitment to taking care of our planet, and to fighting climate change. In anticipation of Earth Day, Googlers from many of our offices have been looking for ways to demonstrate our commitment to sustainability. We also want you to have more ways to support the goals of Earth Day, and to share ideas on reducing your own environmental impact. Here are a few to get you started:<br /><ul><li>If you use Google Checkout to donate to a non-profit environmental organization on behalf of anyone you know, we'll generate a personal view of Google Maps that includes a marker representing your donation. The people you donate on behalf of will get an email about your contribution, and if they follow your example, their donation will be marked on your map as well. We'll connect the markers, so that you can watch how your generosity spreads as more and more people donate. Visit Checkout's <a title="Earth Day page" href="http://checkout.google.com/earthday/" id="uwke">Earth Day page</a> to learn more.</li></ul><ul><li>Hot on the heels of last week's <a href="http://www.google.com/transit" id="f:50" title="Google Transit">Google Transit</a> launch in <a href="http://google-latlong.blogspot.com/2008/04/google-transit-arrives-in-chicago.html" id="r::k" title="Chicago">Chicago</a>, a whole <a href="http://google-latlong.blogspot.com/2008/04/google-transits-early-bird-earth-day.html">new batch</a> of transit agencies have made their data available on Google Maps. From Lubbock, Texas to Walla Walla, Washington, people in communities across the country will now find it easier than ever to leave their cars at home.</li></ul><ul><li>I hope you'll take a moment to download the newest version of <a title="Google Earth" href="http://earth.google.com/" target="_blank">Google Earth</a>, which <a title="launched earlier today" href="http://googleblog.blogspot.com/2008/04/whole-new-world-to-explore.html" target="_blank">launched earlier today</a>. While you're exploring its <a title="new features" href="http://google-latlong.blogspot.com/2008/04/introducing-google-earth-43.html" target="_blank">fancy new features</a>, be sure to check out some of the latest Global Awareness layers (found in the left-side "Layers" panel) that celebrate the beauty and biodiversity on Earth, like <a href="http://www.arkive.org/" target="_blank">ARKive's</a> Endangered Species and <a href="http://www.greenpeace.org/" target="_blank">Greenpeace's</a> Stop Climate Change. And I encourage you to visit the <a title="Google Earth Outreach Showcase" href="http://earth.google.com/outreach/showcase.html" target="_blank">Google Earth Outreach Showcase</a>, which features a number of environmentally-focused KMLs that can be downloaded and viewed in Google Earth.</li></ul>Tell the world what <span style="font-weight: bold;">you're</span> doing for Earth Day (and beyond) by uploading a message to our<a href="http://www.google.com/earthday08"> Earth Day '08</a> site. Get together with friends, family or coworkers, grab a camera, and take five minutes to put yourselves on the map. From the everyday to the extraordinary, we want to hear about your plans to take on climate change and make our planet a greener place.<br /><br /><div style="text-align: center;"><a href="http://www.google.com/earthday08/"></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.google.com/earthday08"><img alt="Earth Day 2008" border="0" id="BLOGGER_PHOTO_ID_5189901037981795602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEgc1sxacoSHUs_cW2etu0D326Cu2m-64kzdhGuVyWqVrd5aBS55HKlB1p1eS1XALNCfq-EXNIF1EVBvQElva-H8NbxDk5UoPM4kELHQt517Mna0gynT8Cvm6HXhGQhcxtUI73w86_Au_q/s320/EarthDay.gif" style="cursor: pointer;" /></a><br /></div>

We can't wait for Earth Day

Posted by David Bercovich, Google Green TeamOn April 22nd, millions of people around the world will come together to celebrate Earth Day -- a commitment to taking care of our planet, and to fighting c…

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A whole new world to explore

<span class="byline-author">Posted by Peter Birch, Product Manager, Google Earth</span><br /><br />On the Google Earth team, we're big fans of Earth Day, so much so that we couldn't hold out until it arrives next week to release our latest labor of love: <a href="http://earth.google.com/" id="v0rt" title="Google Earth 4.3">Google Earth 4.3</a>. With this version, we have completely rethought how you might interact with the 3D world. We've redesigned the navigation to make it much easier to fly from the heavens down to the streets of your town. And with all of the great user-created buildings in the <a href="http://sketchup.google.com/3dwarehouse/cldetails?mid=bd89a6376cd5d61bc8513927f8b58de3&ct=hpr1" id="ge4z" title="3d Warehouse">3D Warehouse</a>, we wanted to make it easy for you to get right up close to see the rich detail.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_AZVMEC2m4AQIWhJ-c_JmitSp7erOnB9h1efwtK8vaQi4F1aqykySMUtMdi4zbWew-fUsugC2YzbiIe-LxPZnydvn42ZgAcV13YHnxIiBRWKL_kTpb3sXwZ3xxXKcnUbKI1T4D8swyk42/s1600-h/4.3image.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5189706304386602210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_AZVMEC2m4AQIWhJ-c_JmitSp7erOnB9h1efwtK8vaQi4F1aqykySMUtMdi4zbWew-fUsugC2YzbiIe-LxPZnydvn42ZgAcV13YHnxIiBRWKL_kTpb3sXwZ3xxXKcnUbKI1T4D8swyk42/s320/4.3image.JPG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br /><br />Here's a sample of what you'll find in this release:<br /><ul><li><span class="byline-author">New navigation - We've improved the zoom control so you can swoop down from outer space to street level in a single seamless motion. And with the addition of the "look" joystick, you can look up at buildings or across a mountain range. </span></li></ul><span class="byline-author"></span><ul><li><span class="byline-author">More, faster 3D buildings - It's more fun to navigate through a lot of new 3D content. Besides adding thousands of buildings contributed by people around the world, we've added dozens of photo-textured cities and towns in the U.S. and elsewhere. </span></li></ul><ul><li><span class="byline-author">Street View - The popular Google Maps feature makes its Google Earth debut.</span></li></ul><ul><li><span class="byline-author">Sunlight feature - Never seen the sunrise over the Alps? Now you can.</span></li></ul><ul><li><span class="byline-author">New languages - There are 12 new languages, including Danish, English (UK), Spanish (Latin American), Finnish, Hebrew, Indonesian, Norwegian, Portuguese (PT), Romanian, Swedish, Thai, and Turkish.</span></li></ul><span class="byline-author">Check out the <a href="http://google-latlong.blogspot.com/2008/04/introducing-google-earth-43.html">Lat Long blog</a> for all the details, or head over to our website at <a href="http://earth.google.com/">earth.google.com</a>. And stay tuned for more details about <a href="http://ww2.earthday.net/">Earth Day</a> coming soon.<br /></span>

A whole new world to explore

Posted by Peter Birch, Product Manager, Google EarthOn the Google Earth team, we're big fans of Earth Day, so much so that we couldn't hold out until it arrives next week to release our latest labor o…

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KML, the HTML of geographic content

<span class="byline-author">Posted by Michael Weiss-Malik, KML Product Manager</span><br /><br />HTML has completely transformed our world. Through the web, a previously inconceivable amount of information is now just a few keystrokes and mouse clicks away. What makes this possible is the fact that web browsers, web servers, and many other pieces of Internet infrastructure all speak the same language. Because of Internet standards like HTML, any web browser can view any web page. Internet standards are what makes the web a flourishing marketplace.<br /><br />Today, a new standard was born: The <a title="Open Geospatial Consortium" href="http://www.opengeospatial.org/" id="pi6e">Open Geospatial Consortium</a> has announced its acceptance of KML 2.2 as an official OGC Standard. <a title="KML" href="http://code.google.com/apis/kml/" id="pj:f">KML</a> started as a file format for <a title="Google Earth" href="http://earth.google.com/" id="gh5v">Google Earth</a>, a way to save out the list of restaurants or parks or hiking trails that you might have drawn as a custom map. It's since matured into something much larger, and is supported on a wide variety of mapping platforms produced by a range of companies. You can even view KML on your <a title="cell phone" href="http://services.google.com/marketing/links/trekfan2006/" id="mxzf">cell phone</a>! There are tens of millions of KML files available online -- a testament to just how much user-generated content is now map-based information.<br /><br />Mapping has come a long way from the origami paper creations of the past. Our choice to give KML to the OGC is part of our strong commitment to open standards. It's our belief that KML's standardization will do much to make more geographic-based content accessible online.<br /><br /><span id="xeqr">There's more on KML's standardization on the <a href="http://google-latlong.blogspot.com/2008/04/kml-new-standard-for-sharing-maps.html">Lat Long blog</a><i id="ohx_">.</i></span>

KML, the HTML of geographic content

Posted by Michael Weiss-Malik, KML Product ManagerHTML has completely transformed our world. Through the web, a previously inconceivable amount of information is now just a few keystrokes and mouse cl…

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Building software tools to find child victims

<span class="byline-author">Posted by Shumeet Baluja, Research Scientist</span><br /><br />Since it was founded in 1984, the <a title="National Center for Missing & Exploited Children" href="http://www.missingkids.com/" id="olp8">National Center for Missing & Exploited Children</a> (NCMEC) has reported more than 570,000 child exploitation leads to law enforcement agencies and assisted with more than 140,900 missing child cases, resulting in the recovery of more than 124,500 children.<br /><br />The advent of the Internet has unfortunately provided child predators with a new avenue to exploit children. In August 2006, we <a title="joined" href="http://googleblog.blogspot.com/2006/08/coalition-against-child-pornography.html" id="g6.a">joined</a> NCMEC's Technology Coalition Against Child Pornography, teaming up with other tech industry companies to develop solutions that hinder predators' ability to use the Internet to exploit children or traffic in child pornography.<br /><br />In an outshoot of that industry initiative, I discovered some other areas where I thought Google could help the staff at NCMEC. For instance, to date, NCMEC analysts have reviewed more than 13 million child pornography images and videos to assist law enforcement agencies working to identify and rescue children. This task has been time-consuming, and NCMEC analysts were simply getting overwhelmed by all of the data they had to sift through.<br /><br />One of our core strengths here at Google is our ability to manage and organize immense amounts of information -- whether it's text, image, audio, or video -- and make it more useful and accessible for users. As a member of Google's research group, I realized that NCMEC had an immediate need for some of our research-stage technology. They needed help organizing and making sense of the enormous number of images and videos sent to them every week through their <a title="CyberTipline" href="http://www.cybertipline.com/" id="mlhi">CyberTipline</a> and from law enforcement officers nationwide.<br /><br />So we went into overdrive. I recruited some fellow engineers to help me build tools that NCMEC might find useful. Throughout 2007, using our 20% time, we <a href="http://missingkids.com/missingkids/servlet/NewsEventServlet?LanguageCountry=en_US&PageId=3644">created innovative software tools</a> to help NCMEC track down child predators through video and image search. With these tools, analysts will be able to more quickly and easily search NCMEC's large information systems to sort and identify files that contain images of child pornography. In addition, a new video tool we built streamlines analysts' review of video snippets.<br /><br />The keys here were organization, scalability, and search. In particular, the tools we provided will aid in organizing and indexing NCMEC's information so that analysts can both deal with new images and videos more efficiently and also reference historical material more effectively. We hope the tools we've built for NCMEC will help its analysts make the important and often time-sensitive work of investigating child predators faster and more efficient.<br /><br />For me, working with NCMEC provided an incredible opportunity. It allowed us to immediately deploy some of our latest research in image and video analysis in a real-world setting. On a personal note, I've been truly inspired by the entire NCMEC team's dedication and diligence in completing such a heart-wrenching mission.<br /><br />You always hope that your work will eventually be used do some good in the world, and this was an amazing chance to make that hope real by creating tools that have the potential to aid investigations of child predators, find child victims and reduce the flow of child pornography on the Internet.

Building software tools to find child victims

Posted by Shumeet Baluja, Research ScientistSince it was founded in 1984, the National Center for Missing & Exploited Children (NCMEC) has reported more than 570,000 child exploitation leads to law en…

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Salesforce for Google Apps

<span class="byline-author">Posted by Scott McMullan, Google Apps Partner Lead, Google Enterprise</span><br /><br />A little less than a year ago, we <a href="http://www.google.com/intl/en/press/pressrel/salesforce_alliance.html" id="xvmx">partnered with Salesforce.com</a> to create Salesforce Group Edition featuring Google AdWords. It combines Salesforce.com’s CRM applications with AdWords to make it easier for businesses to generate leads, track, and close them.<br /><br />Since then, people have offered up a constant stream of requests to streamline even more of the CRM process. At the top of list are everyday tasks like improved efficiency sending and sharing account emails, easier ways to create and share documents and presentations, and simpler ways to schedule meetings and events.<br /><br />To address these requests, we set out to collaborate on another product integration. Live today, we're happy to unveil <a href="http://www.salesforce.com/products/google/apps/">Salesforce for Google Apps</a>, a new product for all of those using Salesforce.com available at no additional charge. It brings the collaboration and communications features of Google Apps directly into the user experience of Salesforce.com, and is focused on streamlining the activities most frequently requested by our users. (There's <a href="http://googleenterprise.blogspot.com/2008/04/run-even-more-of-your-business-in-cloud.html">more detail</a> on our Enterprise Blog.)<br /><br />Here's a quick look at the problems we're trying to solve with Salesforce for Google Apps:<br /><br /><object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/Pqe2eCtY4Pg&hl=en"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/Pqe2eCtY4Pg&hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"></embed></object><br /><br />Regarding improvements, we'd like to remind developers that these new features -- as well as those announced today by our partners <a href="http://www.astadia.com/about/astadia_press_release-salesforce.com-google-products-launch.aspx">Astadia</a> and <a href="http://www.appirio.com/about/pr_products_041408.php">Appirio</a> -- were created using our respective open APIs. We share with Salesforce.com a commitment to make the web the best platform for application innovation.<br /><br />Thanks to everyone for your good ideas so far. We hope you'll continue to <a href="http://ideas.salesforce.com/popular/google">share your thoughts</a> about what you like and what can be improved.

Salesforce for Google Apps

Posted by Scott McMullan, Google Apps Partner Lead, Google EnterpriseA little less than a year ago, we partnered with Salesforce.com to create Salesforce Group Edition featuring Google AdWords. It com…

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The Spelman College CS Olympiad

<span class="byline-author">Posted by Marcus Mitchell, Engineering Director</span><br /><br />We're always interested in supporting computer science education, and in encouraging top talent from diverse backgrounds. Which is why we've just sponsored the Sixth Annual <a id="g.n9" href="http://www.spelman.edu/%7Esccso/" target="_blank">Spelman College Computer Science Olympiad</a> for the second consecutive year. In all, 16 teams from eight Historically Black Colleges & Universities (HBCUs), or Association of Computer/Information Sciences and Engineering Departments at Minority Institutions (ADMI) participated.<br /><br />These teams competed in five computer science-related events. One of these was a <a id="jy-g" href="http://www.google.com/webmasters/gadgets/" target="_blank">Google Gadgets</a> competition, where the assignment was to build an interactive, creative and useful Google Gadget. Students brought their semi-completed gadgets and got troubleshooting advice and tips at a hack session, where Googlers and students worked together into the night to perfect them. The following day, each team presented their gadget to our panel of three judges (myself and 2 other Googlers).<br /><br />We chose first, second and third place winners, whose gadgets will be uploaded to the <a id="djo:" href="http://www.google.com/ig/directory?synd=open" target="_blank">iGoogle Directory</a> soon: <p></p><ul><li>First place: Morehouse College Team 2 (Lawrence Forrester, Kevin Walton, Mark Slade, Michael Davis) <a href="http://kevin.ultinets.net/gadget/hopstop/hopstop.xml" target="_blank"></a></li><li>Second place: Old Dominion University Monarchs (Duc Nguyen, Cesar Barbieri, Darrin Lee, Nicole Jackson)</li><li>Third place: Spelman College YOMamaBoards (Jonecia Keels, Jazmine Miller, Paige McReynolds, Arielle Baine)</li></ul>It was inspiring to see the energy, enthusiasm, and skill of these future computer scientists -- our congratulations to all the teams that participated.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPM_bvTMHQ6zdMvCoQDJ_ktwEuz_KgZ7v67TSC52DVp-YHWL_AlRUkhm36f58NmLd00wldn5Mepyd5F_fBDTDqCwoVk7oEEfW0AMeY-VANH3CVsDUW1LeMxiKlFSrln1o0bE6BH3bjj0uM/s1600-h/Hopstop+Gadget.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5188143586822690706" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPM_bvTMHQ6zdMvCoQDJ_ktwEuz_KgZ7v67TSC52DVp-YHWL_AlRUkhm36f58NmLd00wldn5Mepyd5F_fBDTDqCwoVk7oEEfW0AMeY-VANH3CVsDUW1LeMxiKlFSrln1o0bE6BH3bjj0uM/s320/Hopstop+Gadget.JPG" style="cursor: pointer; width: 205px; height: 256px;" /></a><br /></div><div style="text-align: center;"><span style="font-style: italic;font-size:85%;" >First-place winner.</span><br /></div>

The Spelman College CS Olympiad

Posted by Marcus Mitchell, Engineering DirectorWe're always interested in supporting computer science education, and in encouraging top talent from diverse backgrounds. Which is why we've just sponsor…

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Sharing gadgets just got better

<span class="byline-author">Posted by Jeff Regan, Engineer</span><br /><br />Have you ever wanted to tell a friend about a really great game gadget on <a title="iGoogle" href="http://www.google.com/ig?source=igbp" id="fpt0">iGoogle</a> or help someone set up a gadget exactly the way you have it? You can do those things on iGoogle using the Share menu, but what you couldn't do before today was share a gadget and collaborate with your friends on <span style="font-style: italic;">the same gadget data</span>. This means you can now view and edit gadgets just like <a href="https://www.google.com/accounts/ServiceLogin?service=writely&passive=true&continue=http%3A%2F%2Fdocs.google.com%2F&followup=http%3A%2F%2Fdocs.google.com%2F&ltmpl=homepage&nui=1&rm=false" id="fe1r" title="Google Docs">Google Docs</a>.<br /><br />A simple gadget to share is one for <a href="http://www.google.com/ig/directory?hl=en&url=www.google.com/ig/modules/sticky.xml" id="cl_j" title="Sticky Note">sticky notes</a>. Enter a grocery list, share it with family members, and everyone can see and edit the same list. If you like crosswords, but like me need plenty of help, just share your <a href="http://www.google.com/ig/directory?q=crossword&hl=en&url=www.nytimes.com/ads/crosswords/gadget/puzzle.xml" id="mfr_" title="crossword gadget">crossword</a> with a friend and they can work on it with you.<br /><br />Here's how in three steps:<br /><br />Step 1: Click the triangle on the gadget you want to share and click "Share this gadget."<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoRcvz2AK_X6C6tmnrzNFSkyGeTYoAADLgsWq9aurekKBdyzbZQqHcJWvHJyrU7vZzyRodR0NsKQfQdEGMVBHtXLZHiy8N9P2EnGiYfCl5tLIqwg38Nw7dTdRgZWb112_oIzOc7X3PCGL1/s1600-h/screenshot.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182423496747215970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoRcvz2AK_X6C6tmnrzNFSkyGeTYoAADLgsWq9aurekKBdyzbZQqHcJWvHJyrU7vZzyRodR0NsKQfQdEGMVBHtXLZHiy8N9P2EnGiYfCl5tLIqwg38Nw7dTdRgZWb112_oIzOc7X3PCGL1/s320/screenshot.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Step 2: If you're a Gmail user, just pick the friends you want to share with or type in their email addresses.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg58p_SFLRDxW-c3W06MYk2dR0ASHlyxZfgaIijakYeosY0IXyVwqU-Usnuq-3lSaT6ziQBsB3xHP5Sr42INMmY7Wf5yREzZly7t2zbbS0Cmh55f3QYCo-aKRI3LMSl7OuS4Tx7xP9b2WiA/s1600-h/screenshot2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182424591963876482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg58p_SFLRDxW-c3W06MYk2dR0ASHlyxZfgaIijakYeosY0IXyVwqU-Usnuq-3lSaT6ziQBsB3xHP5Sr42INMmY7Wf5yREzZly7t2zbbS0Cmh55f3QYCo-aKRI3LMSl7OuS4Tx7xP9b2WiA/s320/screenshot2.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Step 3: Decide whether you want to let your friends edit your gadget content or just view it on their iGoogle page and click "Send invites." Your friends will get an email from you and they will be able to see a preview of the gadget in the email and add it to their own iGoogle page.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrfrdrIf8h125n0RTOxhrnSML3L0ZFP42vEv3CDD8N-rlsh_lXrnxUu2dSuXtZUVmsAr1I468gY23uk4itGHHLaGrJyCzkLqky-S7BiEQ_mKfAeEf-UAI_JaV-NIjLNukFEyl0U9kyE4Eh/s1600-h/screenshot3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182425025755573394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrfrdrIf8h125n0RTOxhrnSML3L0ZFP42vEv3CDD8N-rlsh_lXrnxUu2dSuXtZUVmsAr1I468gY23uk4itGHHLaGrJyCzkLqky-S7BiEQ_mKfAeEf-UAI_JaV-NIjLNukFEyl0U9kyE4Eh/s320/screenshot3.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />So go ahead, check out the <a href="http://www.google.com/ig/directory?hl=en&root=/ig&dpos=top&cat=shareable&sort=popular" id="p14v" title="full list of gadgets">full list of gadgets</a> with this feature and give it a try. We've enabled this feature for some of our more popular gadgets to encourage collaboration, but of course it doesn't make sense for every gadget. For example, you can share a weather or movie listings gadget with a friend, but data sharing is not enabled - your friend gets an independent copy of the gadget, as before.<br /><br />Developers, check out the <a href="http://googlegadgetsapi.blogspot.com/2008/04/write-collaborative-gadget-with-one.html" id="wo.c" title="Gadget API Blog">Gadgets API Blog</a> to learn how to incorporate this feature in your gadget with one line of code.<br /><br /><a href="http://groups.google.com/group/Google_Web_Search_Help" id="dsaz" title="We would love to know what you think.">We would love to know what you think.</a>

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Sharing gadgets just got better

Posted by Jeff Regan, EngineerHave you ever wanted to tell a friend about a really great game gadget on iGoogle or help someone set up a gadget exactly the way you have it? You can do those things on …

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Last call for scalability papers

<span class="byline-author">Posted by Andrew Schwerin, Software Engineer</span><br /><br />As an engineer in Seattle, I can't wait for summer to arrive. This year, I'm not just looking forward to the beautiful weather, but also the <a href="http://googleblog.blogspot.com/2008/02/seattle-conference-on-scalability-2008.html" id="xbg0" title="Seattle Scalability Conference">Seattle Scalability Conference</a>. It takes place on Saturday, June 14th.<br /><br />Conference planning is underway, and the deadline for our call for papers is this Friday, April 11th! If you have an interesting approach for building and maintaining scalable systems, this is the perfect gathering to share it. Send a 500-word abstract of your 30-minute presentation to scalabilityconf at google.com -- and plan on enjoying the long-awaited Seattle sunshine with me this June.<br /><br />Here are some of the topics that interest me (but I'm open to more ideas):<br /><br />Scalable algorithms:<br /><ul><li> Parallelization techniques (fully automatic or programmer-assisted)</li></ul><ul><li> Algorithms that are robust in the face of system failures (flaky hardware, OS bugs, network failures)</li></ul>Scalable systems:<br /><ul><li> Managing large, evolving data stores</li></ul><ul><li> Languages and tools for organizing high-throughput data processing systems</li></ul><ul><li> Handling partial failure (automatic failure detection/diagnosis/repair)</li></ul>We'll be posting more information for conference attendees soon.

Last call for scalability papers

Posted by Andrew Schwerin, Software EngineerAs an engineer in Seattle, I can't wait for summer to arrive. This year, I'm not just looking forward to the beautiful weather, but also the Seattle Scalabi…

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Gadgets for a cause

<span class="byline-author">Posted by Samantha Crow, Product Marketing Manager, iGoogle</span><br /><br />With Americans spending the same amount of time online as they do watching television (so says this <a href="http://www.pewinternet.org/PPF/r/231/report_display.asp" id="o6z1" title="Pew Internet">Pew/Internet study</a>), organizations and campaigns have the opportunity to build awareness of election issues broadly through Google tools that make it easy for users to access information.<br /><br />Gadgets -- which are basically interactive and dynamic mini-billboards -- are one of the fastest growing applications at Google. They're the foundation for iGoogle, the personalized version of the Google homepage that has tens of millions of users. They can also be included on most any page on the web with some simple copy-and-paste. Our top gadget developers include a database specialist from the University of Southern Maine, a stay-at-home mom from Utah, and a computer science major from Puerto Rico. <br /><br />Now any campaign or organization with a live website can use the <a href="http://www.google.com/webmasters/gadgets/promo/election.html#utm_source=en-et-mar08blog&utm_medium=et&utm_content=en&utm_campaign=mar08blog" id="t9ba">Gadget Builder for organizations</a> to quickly create a gadget. You can drive traffic from your gadget on iGoogle to your website and help your organization be seen and heard on this new platform. Your gadget could feature news from your organization, blog updates, a YouTube video channel, polls, trends, speeches, and more. You can <a href="http://www.google.com/webmasters/add.html" id="pe-m" title="submit your gadget">submit your gadget</a> to the iGoogle directory and drive additional usage of your gadget from your website. <br /><br />By making content accessible on iGoogle, organizations can engage supporters, reach undecided voters, and provide information to the uninformed. All you need to get started is access to a publicly available server where you can host your gadget files. If you already have a gadget, make sure it's in the <a href="http://code.google.com/support/bin/answer.py?answer=55132&topic=12391" id="ntfx" title="appropriate category">appropriate category</a>, for instance <a href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=politics&sort=popular" id="dagt">Politics</a> or <a href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=news&sort=popular" id="xtn1" title="News category">News</a>. If you don't have a gadget yet, it only takes a few minutes to get started.<br /><br />For more details on gadget creation, visit the <a href="http://www.google.com/webmasters/gadgets/about/#utm_source=en-et-blog0308&utm_medium=et&utm_content=en&utm_campaign=blog0308" id="upix" title="Google Gadget Center">Google Gadget Center</a>.

Gadgets for a cause

Posted by Samantha Crow, Product Marketing Manager, iGoogleWith Americans spending the same amount of time online as they do watching television (so says this Pew/Internet study), organizations and ca…

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Developers, start your engines

<span class="byline-author">Posted by Kevin Gibbs, Tech Lead, Google App Engine</span><br /><br />We just launched a preview release of <a href="http://appengine.google.com/">Google App Engine</a>, a way for developers to run their web applications on Google's infrastructure. In the same way that Blogger made it easy to create a blog, Google App Engine is designed from the ground up to make it easy to create and run web applications.<br /><br />With Google App Engine, developers can write web applications based on the same building blocks that Google uses, like <a href="http://labs.google.com/papers/gfs.html">GFS</a> and <a href="http://labs.google.com/papers/bigtable.html">Bigtable</a>. Google App Engine packages those building blocks and provides access to scalable infrastructure that we hope will make it easier for developers to scale their applications automatically as they grow. This means they can spend less time dealing with system administration and maintenance, and more time building and improving their applications. (There's <a href="http://googleappengine.blogspot.com/2008/04/introducing-google-app-engine-our-new.html">more detail</a> on the new App Engine Blog.)<br /><br />Google App Engine is free to use during the preview release, but the amount of computing resources any app can use is limited. In the future, developers will be able to purchase additional computing resources as needed, but Google App Engine will always be free to get started.<br /><br />Today's launch is a preview release. We've got a lot left to do, and there are a lot of features we still want to add to the system. What we'd really like is to get your feedback on it, so we know which features are most important to you. We'll use your suggestions to keep improving the system.<br /><br />This preview of Google App Engine is available for the first 10,000 developers who sign up; we will increase that number in near future. So, developers, please <a href="http://appengine.google.com/">sign up</a>, <a href="http://code.google.com/appengine">download the SDK</a>, and start your engines.

Developers, start your engines

Posted by Kevin Gibbs, Tech Lead, Google App EngineWe just launched a preview release of Google App Engine, a way for developers to run their web applications on Google's infrastructure. In the same w…

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New C-SPAN channel on YouTube

<span class="byline-author">Posted by Steve Grove, Head of News and Politics, YouTube</span><br /><br />As the 2008 election progresses, more and more voters are tuning into YouTube to stay on top of the action. Our <a href="http://www.youtube.com/youchoose">You Choose '08</a> platform now features content from candidates, news organizations, and voters, and we've made it easier than ever to see where the candidates stand on each of the major issues in this election. The next big stop on the campaign trail is Pennsylvania, so we're partnering with C-SPAN to collect videos from voters across the country who will answer the question, "What is the most important issue to you in this election?"<br /><br /><object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/QPZr6EPIXxI&hl=en"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/QPZr6EPIXxI&hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"></embed></object><br /><br />This is our fourth voter video program. We started in <a href="http://www.youtube.com/iowacaucuses">Iowa</a>, went on to <a href="http://www.youtube.com/nhprimaries">New Hampshire</a>, and then went national on <a href="http://www.youtube.com/supertuesday">Super Tuesday</a>. With C-SPAN, we're adding a new twist: in the week leading up to the Pennsylvania primaries on April 22, we'll be on the C-SPAN election bus throughout the state, collecting videos straight from the campaign trail.<br /><br />We think C-SPAN is the perfect partner for this program. Started in 1979, C-SPAN is a private nonprofit whose mission is to "provide public access to the political process." That mission is closely aligned with our own: to connect voters and candidates through the power of online video. In a way, YouTube politics has given voters everywhere the opportunity to create their own "C-SPANs" and make the election all the more transparent and accessible to voters everywhere. And that's a fundamentally good thing. So tune into <a href="http://www.youtube.com/cspan">C-SPAN's YouTube channel</a> in the coming days to check out the videos we're getting from voters -- and to submit your own.

New C-SPAN channel on YouTube

Posted by Steve Grove, Head of News and Politics, YouTubeAs the 2008 election progresses, more and more voters are tuning into YouTube to stay on top of the action. Our You Choose '08 platform now fea…

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Happy birthday, Google Grants

<span class="byline-author">Posted by Cynthia Schroeder, Google Grants team</span><br /><br />This week marks the fifth year of Google Grants. We're pleased to report that more than 4,000 grantees to date have benefited from approximately $273.3 million in free AdWords advertising -- and that's something to celebrate. Learn more about the history of this in-kind advertising program on the <a title="Google Grants Blog" href="http://googlegrants.blogspot.com/2008/04/google-grants-turns-5.html" id="b8dc">Google Grants Blog</a>, and find out how your favorite not-for-profit group can apply by visiting the <a title="Google Grants page" href="http://www.google.com/grants/" id="muxe">Google Grants page</a>.

Happy birthday, Google Grants

Posted by Cynthia Schroeder, Google Grants teamThis week marks the fifth year of Google Grants. We're pleased to report that more than 4,000 grantees to date have benefited from approximately $273.3 m…

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Selling Performics Search Marketing

<span class="byline-author">Posted by Tom Phillips, Director, DoubleClick Integration</span><br /><br />Since we <a href="http://googleblog.blogspot.com/2008/03/weve-officially-acquired-doubleclick.html">closed the acquisition of DoubleClick</a> on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.<br /><br />It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.<br /><br />We plan to integrate the affiliate marketing business into existing Google operations, providing enhanced value and reach for our affiliate advertisers, and additional tools and monetization opportunities for our publishers. Together, we believe that we can continue to grow this business and deliver on the high expectations from partners.<br /><br />Where it’s applicable in Europe, these plans and their implications for employees are subject to consultation with staff and employee representatives. During this transition, we will ensure that all affiliate and search marketing customers receive the same high level of service they have always experienced.<div><br /></div><div><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-style: italic;">Update</span></span> on June 10, 2009: We announced that we were <a href="http://www.google.com/intl/en/press/pressrel/20080806_performics.html">selling Performics to Publicis Groupe</a> in August 2008. The transaction <a href="http://www.google.com/intl/en/press/pressrel/20080910_performics.html">closed</a> in September 2008.</div>

Selling Performics Search Marketing

Posted by Tom Phillips, Director, DoubleClick IntegrationSince we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business u…

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Google Docs mean sharing

<span class="byline-author">Posted by Meredith Whittaker, Program Manager</span><br /><br />Google Docs is all about being able to share and collaborate, and now we're taking the idea of sharing a step further with a new <a href="http://youtube.com/googledocscommunity" title="The Google Docs Community Channel" target="_blank">Google Docs Community Channel</a>. This is a place to watch videos from regular folks all about Google Docs, connect with others, and pick up smart tips about all the ways to use the application.<br /><br />Whether you want an introduction video, step-by-step help instructions, or simply to see what others in the Google Docs community have been doing, stop by, <a title="share your videos" href="http://spreadsheets.google.com/viewform?key=pAiMagd8vdxHOaNtcbNikIA" target="_blank">share your videos</a> and enjoy this new showcase for your ideas, your voice and your boundless creativity.

Google Docs mean sharing

Posted by Meredith Whittaker, Program ManagerGoogle Docs is all about being able to share and collaborate, and now we're taking the idea of sharing a step further with a new Google Docs Community Chan…

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Announcing Project Virgle

<span class="byline-author">Posted by Sir Richard Branson, President and Founder of Virgin Group</span><br /><br />In my life, I've had a lot of exciting adventures and launched a lot of ambitious business ventures. I'm delighted today to announce Virgle, Inc., a joint venture between the Virgin Group and Google which qualifies on both counts.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH6mVp9pMSD6reH1P4hu7TbGeJo6WbO0CYrasHDTZ249fAVrIDrRE2Tu9OGFsiO0Qh_pXWYNrzfr-GIu4aYnDKipOUKpVC4QM_JjQX5iLx7n15qBNhwoiLCTfD9KCMluk6B0Zym8VBc7_d/s1600-h/virgle_logo_final_hi-res.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5184067717602307314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH6mVp9pMSD6reH1P4hu7TbGeJo6WbO0CYrasHDTZ249fAVrIDrRE2Tu9OGFsiO0Qh_pXWYNrzfr-GIu4aYnDKipOUKpVC4QM_JjQX5iLx7n15qBNhwoiLCTfD9KCMluk6B0Zym8VBc7_d/s320/virgle_logo_final_hi-res.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 230px; height: 193px;" /></a><br />Virgle's goal is simple: the establishment of a permanent human settlement on Mars. Larry Page, Sergey Brin and I feel strongly that contemporary technology is sufficiently advanced to make such an effort both successful and economical, and that it's high time that humanity moved beyond Earth and began our great, long journey to explore the stars and establish our first lasting foothold on another world.<br /><br />In the years to come, we'll be sending up a series of spaceships carrying (along with the supplies and tools needed to build the new colony) what eventually will be hundreds of Mars colonists, or Virgle Pioneers -- myself among them. If you think you might want join us (or invest in or otherwise assist this vast venture), I hope you'll <a href="http://www.google.com/virgle/index.html">read more here</a> about how Virgle will work, what our brave Pioneers can expect and what the future holds for what just might be the most ambitious adventure in mankind's long and storied history.<br /><br />See you on the north side of Kasei Valles!

Announcing Project Virgle

Posted by Sir Richard Branson, President and Founder of Virgin GroupIn my life, I've had a lot of exciting adventures and launched a lot of ambitious business ventures. I'm delighted today to announce…

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