healthy4u: acquisition

Investing in a mobile future with AdMob

We're happy to announce today that we have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a great Silicon Valley story — founded in 2006 by Omar Hamoui when he couldn't find good ways to generate traffic for his mobile site. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products, and we are looking forward to having them join the Google team and work with us on the future of mobile advertising. We've written in the <a href="http://googleblog.blogspot.com/2009/06/announcing-adsense-for-mobile.html">past</a> about how mobile phones are becoming an increasingly indispensable part of our daily lives, and we continue to see how great devices with full Internet browsers and vibrant app marketplaces are driving an explosion of usage. In fact: <ul><li>iPhone and Android users browse the Internet more often than anyone else [<a href="http://www.morganstanley.com/institutional/techresearch/pdfs/MS_Economy_Internet_Trends_102009_FINAL.pdf">Morgan Stanley</a>], contributing to Google's 5x mobile search growth over the past two years</li><li>And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [<a href="http://www.admob.com/google">AdMob</a>]</li></ul>Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That's what has us excited about this deal. For publishers of mobile websites and applications, this deal will mean better products and tools and more effective monetization of their content — allowing them to focus more on their users and less on how to generate revenue. For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats. Last, but certainly not least, we believe users will benefit from this deal — through more mobile content and through better mobile ads that deliver useful information. And that's good for all of us. For more information, check out <a href="http://www.google.com/press/admob/">this site</a> that we've set up about the deal. Posted by Susan Wojcicki, Vice President, Product Management and Vic Gundotra, Vice President, Engineering

Investing in a mobile future with AdMob

We're happy to announce today that we have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo...

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Innovation in video on the web

Today, video is an important part of many people's everyday activities on the Internet and a big part of many Google products. Because we spend a lot of time working to make the overall web experience better for users, we think that video compression technology should be a part of the web platform. To that end, we're happy to <a href="http://www.google.com/intl/en/press/pressrel/ir_20090805.html">announce today</a> that we've signed a deal to acquire On2 Technologies, a leading creator of high-quality video compression technology. The deal is still subject to approval by On2 Technologies' stockholders and review by relevant regulatory authorities, including the SEC, but we expect it to close in Q4. Although we're not in a position to discuss specific product plans until after the deal closes, we are committed to innovation in video quality on the web, and we believe that On2 Technologies' team and technology will help us further that goal. We'll update everybody when we're able to share more information. In the meantime, nothing will change for On2 Technologies' current and prospective customers.<div> </div><div>Update on Feb 19, 2010: On2 <a href="http://investor.google.com/releases/20100219.html">has been acquired</a> by Google. <div> Posted by Jeremy Doig, Engineering Director - Video, and Mike Jazayeri, Group Product Manager Caution Concerning Forward-Looking Statements This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the expected timing of the acquisition, Google’s and On2’s ability to close the acquisition, Google’s ability to integrate On2’s technology and employees, and the expected benefits of the acquisition, including that the acquisition will further Google’s goal to enhance the web experience with video. These statements are based on the current expectations or beliefs of managements of Google Inc. and On2 Technologies, Inc., and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive the required stockholder and regulatory approval for the acquisition, (3) failure to compete successfully in this highly competitive and rapidly changing marketplace, (4) failure to retain key employees, and (5) other factors affecting the operation of the respective businesses of Google and On2. More detailed information about these and other factors that may affect current expectations may be found in filings by Google or On2, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Google and On2 are under no obligation to, and expressly disclaim any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise. Additional Information and Where to Find It Google plans to file with the Securities and Exchange Commission a Registration Statement on Form S-4 in connection with the transaction, which will include a Proxy Statement of On2 that also constitutes a Prospectus of Google. On2 will mail the Proxy Statement/Prospectus to its stockholders in connection with the transaction. The Registration Statement and the Proxy Statement/Prospectus will contain important information about Google, On2, the transaction and related matters. Investors and security holders are urged to read the Registration Statement and the Proxy Statement/Prospectus carefully when they are available. Investors and security holders will be able to obtain free copies of the Registration Statement and the Proxy Statement/Prospectus and other documents filed with the SEC by Google and On2 through the web site maintained by the SEC at <a href="http://www.sec.gov/">www.sec.gov</a> and by contacting Google Investor Relations at 650-253-7663 or On2 Investor Relations at 518-881-4299. In addition, investors and security holders will be able to obtain free copies of the documents filed with the SEC on Google’s website at <a href="http://investor.google.com/">investor.google.com</a> and on On2’s website at <a href="http://www.on2.com/">www.on2.com</a>. Participants in the Solicitation Google, On2 and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding Google’s executive officers and directors is included in Google’s definitive proxy statement, which was filed with the SEC on March 24, 2009, and information regarding On2’s executive officers and directors is included in On2’s definitive proxy statement, which was filed with the SEC on April 7, 2009. The Proxy Statement / Prospectus for the proposed transaction will provide more information about participants in the solicitation of proxies from On2 stockholders, which participants may have interests different from On2 stockholders generally. You can obtain free copies of these documents from Google or On2 using the contact information above. </div></div>

Innovation in video on the web

Today, video is an important part of many people's everyday activities on the Internet and a big part of many Google products. Because w...

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We've officially acquired Postini

Posted by Dave Girouard, Vice President & General Manager, Google Enterprise As of today, <a href="http://www.postini.com/index.php">Postini</a> becomes a wholly owned subsidiary of Google, and we couldn’t be happier about it. (Here's the <a href="http://services.google.com/blog_resources/FINAL_Google_Postini_acquisition_FAQ.pdf">FAQ</a>.) Since July 9, when we announced the <a href="http://www.google.com/intl/en/press/pressrel/postini_20070709.html">agreement</a> to acquire Postini, plenty of businesses have told us how much they respect Postini and how the acquisition makes sense for customers of both companies. We view this as welcome news, but also a sign of things to come. With the more than 100,000 businesses on <a href="http://www.google.com/a/">Google Apps</a>, 35,000 businesses and more than 10 million users of Postini products, we see great potential on both sides. We're committed to continue to deliver the type of innovative and useful business products our customers have come to expect. And we plan to announce even more product offerings in the very near future. Separately, both companies shared a vision for what the world of hosted applications can become for businesses of all sizes. Together, we look forward to achieving it.

We've officially acquired Postini

Posted by Dave Girouard, Vice President & General Manager, Google Enterprise As of today, Postini becomes a wholly owned subsidiary of ...

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Welcome, Postini team

Posted by Dave Girouard, Vice President & General Manager, Google Enterprise We launched <a href="http://www.google.com/a/">Google Apps</a> so that it would be easier for employees to communicate and share information while reducing the hassles and costs associated with enterprise software. Companies are responding: every day, more than 1,000 small businesses sign up for Google Apps. Larger enterprises, however, face a challenge: though they want to deliver simple, useful hosted applications to their employees, they're also required to support complex business rules, information security mandates, and an array of legal and corporate compliance issues. In effect, many businesses use legacy systems not because they are the best for their users, but because they are able to support complex business rules. This isn't a tradeoff that any business should have to make. We realized that we needed a more complete way to address these information security and compliance issues in order to better support the enterprise community. That's why we're excited to share the news that we've agreed to acquire <a href="http://www.postini.com/index.php">Postini</a>, a company that offers security and corporate compliance solutions for email, IM, and other web-based communications. Like Google Apps, Postini's services are entirely hosted, eliminating the need to install any hardware or software. A leader in its field, Postini serves more than 35,000 businesses and 10 million users, and was one of our first partners for Google Apps. Their email and IM management services include inbound and outbound policy management, spam and virus protection, content filtering, message archiving, encryption, and more. We will continue to support Postini's customers and we look forward to the possibilities ahead. Here's the <a href="http://www.google.com/intl/en/press/pressrel/postini_20070709.html">press release</a> announcing the deal, and there's more detail in our <a href="http://services.google.com/blog_resources/postini_faq.pdf">FAQ</a> and on the <a href="http://googleenterprise.blogspot.com/2007/07/secure-innovation-postini-joins-google.html">Enterprise blog</a>.

Welcome, Postini team

Posted by Dave Girouard, Vice President & General Manager, Google Enterprise We launched Google Apps so that it would be easier for emp...

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Why we're buying DoubleClick

Posted by Alex Kinnier, Group Product Manager In April we <a href="http://www.google.com/intl/en/press/pressrel/doubleclick.html" title="announced">announced</a> that we're buying DoubleClick, a leading company in the ad serving business. When we made this announcement, we gave some of our reasons. But because online advertising is complicated, I thought I'd step back a bit and offer some more context. If you're an expert, please bear with me, as some of what follows will seem elementary to those already familiar with the online advertising world. If you're not, I hope this gives you a better understanding of how advertisers, publishers, ad serving companies, agencies and other companies such as Google all fit into this exciting new mix. A little history In the earliest years, online ads were simple banner ads on websites. Advertisers would purchase these banner ads for those sites their customers would likely visit. A tire company, for example, would place banner ads on sites for automobile enthusiasts. An innovation followed: Text-based ads targeted at search. Type “drip irrigation” into a search engine and up pop ads, or “sponsored links,” to gardening service and supply companies. This development made online advertising accessible to small advertisers for the first time. According to a May 2007 IAB (Interactive Advertising Bureau) study called the "<a title=""Internet Advertising Revenue Report,"" href="http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_Final.pdf">Internet Advertising Revenue Report</a>," text-based search ads now account for 40 percent of online ads. Google, Yahoo! and MSN are the leaders in managing this category of text-based ads.The same IAB study notes that display ads account for roughly another 40 percent of online ad sales. Unlike text ads, these may incorporate 3-D graphics, full-motion video, sound and user interactivity. And the remaining 20 percent consists of other categories such as email, classified and lead-generation ads. Three portals – AOL, Yahoo! and MSN – lead the industry in display ads. Each has more than $1 billion in annual display ad revenue. Content sites such as CNET and ESPN.com are also in the game. Google, however, has been a minor player in display advertising. Meanwhile, ad serving companies such as DoubleClick, Atlas, and MediaPlex have been helping advertisers get their ads onto these sites and measure how effective the ads are. Since Google has never played in this space, acquiring DoubleClick will enable us to complement our search and content-based advertising capabilities. Its products and technologies will help to improve online advertising for consumers, advertisers and publishers. By enabling our AdSense network to work with DoubleClick’s delivery mechanisms, for example, advertisers can obtain more precise metrics in order to judge the effectiveness of their campaigns. The combination of the technologies and expertise of Google and DoubleClick will help publishers better monetize their unsold inventory, thus helping to fuel the creation of even more rich and diverse content on the Internet. What ad serving is As you might expect, ad serving is the act of serving, or delivering, ads to websites. Google and DoubleClick play different but complementary roles in online advertising. Google primarily sells ads, and DoubleClick delivers (serves) ads. The relationship between Google and DoubleClick is analogous to the relationship between Amazon.com and Federal Express. Amazon.com makes money by selling a book to the consumer. Federal Express makes money by delivering it to the consumer. For some perspective on the relative size of the ad serving business versus the online ad sales business, some industry estimates put the latter, globally, at about $20-30 billion. According to various <a title="eMarketer" href="http://www.emarketer.com/">eMarketer</a> studies (available by subscription), estimates of ad serving, on the other hand, are many times smaller -- probably 20 times smaller, or even less. How ad serving works There are two types of ad-serving products: publisher and advertiser-agency. Publishers use ad-serving products to manage how and when the ads they have sold appear in their websites. For example, will the ad appear on the front page of the site, or on a subsequent page? The process of placing the ad on the appropriate page and in the appropriate size is managed by the publisher’s ad server. In addition to placing ads in the right location at the right time, ad servers report on the performance of the ads. This is an absolutely vital function. Real-time performance reporting enables advertisers and agencies to change the content, and timing of ads almost on the fly. The value to the advertiser-agency of an ad-serving company such as DoubleClick is having a single place to measure and report on all online campaigns for ads that run on different sites across the web. How Google and DoubleClick differ Google makes money primarily by selling text-based ads to advertisers and their agencies. These are displayed on Google.com and partner sites through our <a href="http://adsense.google.com/" title="AdSense program">AdSense program</a>. We get paid when consumers click on the ads. DoubleClick is in the ad-serving business and has two primary products. DART for Advertisers is an ad server that gives advertisers/agencies the tools to plan, deliver and report on their online ads. DART for Publishers gives publishers the tools to place ads on their site, optimize them, and assess placement to make the best use of their ad inventory. For the most part, DoubleClick is paid by advertisers and publishers to serve and report on ads. These are two vital and interrelated functions. Allowing agencies and advertisers to deliver ads in the right context and monitor their effectiveness maximizes the return on investment for a given ad or campaign. Ultimately, this leads to better and more relevant ads for the consumer. Why we're buying DoubleClick In summary, we're buying DoubleClick because: <ol><li>DoubleClick's products and technology are complementary to our search and and content-based text advertising business, and give us new opportunities to improve online advertising for consumers, advertisers and publishers.</li><li>Historically, we've not allowed third parties to serve into Google's AdSense network, which has made it hard for advertisers to get performance metrics. Together, Google and DoubleClick can deliver a more open platform for advertisers, and provide the metrics they need to manage marketing campaigns.</li><li>By combining Google's infrastructure with DoubleClick's knowledge of agencies and publishers, we can create the next generation of more innovative ad serving technology, one that significantly improves the efficiency and effectiveness of online advertising.</li><li>To manage ad inventory, some of the largest publishers use DoubleClick DART for Publishers – but a good portion of it goes unsold. It's our view that the combination of DoubleClick and Google will help these publishers succeed by monetizing their unsold inventory. </li></ol>We believe DoubleClick can help Google deliver better, more relevant display ads, which improves the online experience of consumers. From a technical perspective, Google will also be able to get web pages to load faster by reducing latency from ad servers. Publishers will benefit by making more money from remnant inventory and – as has been the case with other technologies we've acquired – we hope to make ad serving more accessible. Smaller publishers would get access to DoubleClick's ad serving technology, enabling them to better compete in the global marketplace. Advertisers and agencies will benefit, too. AdSense will support certain ad tags so advertisers will be able to use a broader selection of formats in our ad network, improving ad relevance. And the experience for advertisers will be more efficient, because there will be an ad server that provides consolidated reporting and management of display ads on all properties and networks. More generally, we'll be able to use our technology and record of innovation to improve the quality of existing products in the marketplace. We intend to invest heavily in R&D and product development to respond to the demand from publishers, advertisers and agencies for better tools. In short, Google’s acquisition of DoubleClick will benefit all parties in the online advertising business, including advertisers, publishers, agencies and, most importantly, consumers.

Why we're buying DoubleClick

Posted by Alex Kinnier, Group Product Manager In April we announced that we're buying DoubleClick, a leading company in the ad serving ...

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Adding more flare

Posted by Susan Wojcicki, VP, Product Management As you know, we're constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we're very pleased to tell you that we've just acquired <a href="http://blogs.feedburner.com/feedburner/archives/2007/06/its_truegle.php">FeedBurner</a>. For those of you who aren't bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A <a href="http://en.wikipedia.org/wiki/Web_feed">web feed</a> is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like <a href="http://en.wikipedia.org/wiki/RSS">RSS</a> feed-driven ads. We're excited to continue offering the exceptional tools of FeedBurner to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. You can sign up for FeedBurner's services and take advantage of their feed tools and features immediately. Update: If you're interested, listen to the 45-minute <a href="http://services.google.com/blog_resources/2007_06_11_GoogleFeedburner.mp3">audio file</a> of our press call today with FeedBurner CEO Dick Costolo. (It takes a minute to load.)

Adding more flare

Posted by Susan Wojcicki, VP, Product Management As you know, we're constantly looking for ways to identify and offer new tools for cont...

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Collaborating with Marratech

Collaborating with Marratech

Posted by Douglas Merrill, VP Engineering As a company, we thrive on casual interactions and spontaneous collaboration. So we're excited...

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We're expecting

Posted by Sam Schillace, Engineering Director Well, we tried to keep it a secret as long as we could, but to be honest, we've been dying to tell you about the bun we've got in the oven. We'll soon be welcoming a new addition to the Google Docs & Spreadsheets family: presentations. First of all, we want to welcome the team from Tonic Systems to Google. Tonic, which we've just acquired, is based in San Francisco and Melbourne, Australia. They have some great technology for presentation creation and document conversion, and it will be a great addition as we add presentation sharing and collaboration capabilities to Google Docs & Spreadsheets. We've already freed those of you working in teams from the burdens of version control and email attachment overload when going back and forth on word processing and spreadsheets. It just made sense to add presentations to the mix; after all, when you create slides, you're almost always going to share them. Now students, writers, teachers, organizers, and, well, just about everyone who uses a computer can look forward to having real-time, web-based collaboration across even more common business document formats. Our due date is this summer. We promise to share family photos just as soon as we can.

We're expecting

Posted by Sam Schillace, Engineering Director Well, we tried to keep it a secret as long as we could, but to be honest, we've been dying...

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