EHR Advertising Obscenity ... Is This An Emergency Department, or a Bar Mitzvah?

Regarding unregulated, unvetted information technology installed in acute care environments such as ED's, that slows physicians down and increases risk, this video is perhaps typical of the cavalier attitudes of hospital executives and <a href="http://hcrenewal.blogspot.com/2012/03/doctors-and-ehrs-reframing-modernists-v.html" target="_blank">IT hyper-enthusiasts</a>. <br /><br />I have personally observed potentially serious malfunctions involving allergy lists and med lists exhibited by particular system, in fact.<br /><br /><b>Click the image below to play the video</b>.  Have nausea bag nearby:<br /><br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.youtube.com/watch?v=qemT6xlqheY"><img a="" border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGaHZwdwuETsY7-aDJEj3lJK9waLtlfe36gAZJTps58VkRpcUwVy9bi7aRLs0CnMShd4I4fDhvfzz_jATQQgMiFYshxSMLUZJoy8qQ_aw18xbulgtBmDzda1N7fVediJT7g4VFNT6c90zY/s400/pulsecheck.bmp" style="margin-left: auto; margin-right: auto;" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: small;">Click on this image or <a href="http://www.youtube.com/watch?v=qemT6xlqheY" target="_blank">here</a> to see a charmingly disgusting song & dance.</span></b></td></tr></tbody></table><br />ED's are all about dancing:<br /><br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP2IscBKoegPdwcldVXiQmEQElRXJeTB4hrq-Pv16z9X6DE0gSp-ReS2IITXqMkceaNf7PZaasCRoCikKwHXqMHq-jPe3jzbeQ6RXlZiDR5U2ApKRXY5i-JG3OH7SXye1Of_cR2Cs563VN/s1600/dance.bmp" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP2IscBKoegPdwcldVXiQmEQElRXJeTB4hrq-Pv16z9X6DE0gSp-ReS2IITXqMkceaNf7PZaasCRoCikKwHXqMHq-jPe3jzbeQ6RXlZiDR5U2ApKRXY5i-JG3OH7SXye1Of_cR2Cs563VN/s400/dance.bmp" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: small;">If you change your mind, I'm the first in line</span></b><br /><b><span style="font-size: small;">Honey I'm still free</span></b><br /><b><span style="font-size: small;">Take a chance on me</span></b></td></tr></tbody></table><br /><br />Note the (not so subliminal) message shown by the nurses and their dollar-sign glasses in the video ... higher billing ... more revenue:<br /><br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj09YSQDv7XFo8wKQaY3-6GYqS0b1uU-Q8lBMM9sad2yRaJF9Rk4wJsYaKA9IO6QB88lJc3sVOkGNMvl9kFiAQVhqntV-PKf3YdaJLtA1eDkgW6_vjIpuX82tCcsw9FHGGWdRM4OANpLKY7/s1600/billmore.bmp" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj09YSQDv7XFo8wKQaY3-6GYqS0b1uU-Q8lBMM9sad2yRaJF9Rk4wJsYaKA9IO6QB88lJc3sVOkGNMvl9kFiAQVhqntV-PKf3YdaJLtA1eDkgW6_vjIpuX82tCcsw9FHGGWdRM4OANpLKY7/s400/billmore.bmp" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: small;">Money, money, money - Must be funny - In the rich man's world ...<span style="font-size: small;"><span style="font-size: small;"> </span>I see dollar signs everywhere<span style="font-size: small;">!!</span> </span></span></b></td></tr></tbody></table><br />Yes, ED's are just filled with fun and laughter and dancing while doctors and nurses toil with distracting EHRs ... to rake in more dough, which makes it all OK, right?<br /><br />I note that ED's are places where people are regularly brought in with major traumas and in fact regularly die; they are the most serious of environments. <br /><br />This video advertisement is absolutely tasteless on its face.<br /><br /><b>Note:  </b><br /><br />I've downloaded a copy of this video, in case it disappears off YouTube.  Such things are <a href="http://hcrenewal.blogspot.com/2010/04/healthcare-it-corporate-ethics-101.html" target="_blank">known to happen in the health IT world</a>.<br /><br />-- SS<br /><br /><b>3/27/13 Addendum:</b><br /><br />For similar tastelessness direct from HHS, see my May 2012 post "<a href="http://hcrenewal.blogspot.com/2012/05/oncs-health-data-palooza-title-of.html" target="_blank">ONC's 'Health Data Palooza' - A Title of Exceptionally Bad Taste</a>."<br /><br /><br />

EHR Advertising Obscenity ... Is This An Emergency Department, or a Bar Mitzvah?

Regarding unregulated, unvetted information technology installed in acute care environments such as ED's, that slows physicians down and...

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A distasteful result of data mining, "artifical intelligence" and hospital advertising

A distasteful result of data mining, "artificial intelligence" and hospital advertising:<br /><br />Last night in some ad-hoc Internet wanderings I ended up at a YouTube video of the touching ending of the movie "<a href="http://en.wikipedia.org/wiki/Ghost_%281990_film%29">Ghost</a>" with Demi Moore and the late <a href="http://en.wikipedia.org/wiki/Patrick_Swayze">Patrick Swayze</a>.<br /><br />A computer-generated ad popped up, advertising the prowess of a local big-name hospital in treating pancreatic cancer.<br /><br /><br /><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZXcRX3YyW0N5JhN_O5LPliIqy9XI5yrZSDvJ14-5OrAhp_scfPbeaDb7Gv_zjZIE8sa1x0AeHJodHpXUQron-KKqeUTcylzKOYVJJLQMJZlKh9ypoWydAxYNSK06FLAaWxD7sDZbb7EEg/s1600/ghost.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5714943348416696978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZXcRX3YyW0N5JhN_O5LPliIqy9XI5yrZSDvJ14-5OrAhp_scfPbeaDb7Gv_zjZIE8sa1x0AeHJodHpXUQron-KKqeUTcylzKOYVJJLQMJZlKh9ypoWydAxYNSK06FLAaWxD7sDZbb7EEg/s320/ghost.jpg" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 276px; height: 194px;" /></a><span style="font-size:85%;">I <span style="font-weight: bold;">really</span> don't want to see medical ads about cancer when watching this...</span><br /></div><br />Considering the context: how gross.<br /><br />So much for cybernetic "artificial intelligence" <a href="http://hcrenewal.blogspot.com/2011/01/ibms-watson-jeopardy-and-revolutioning.html">replacing the human mind</a>.<br /><br />-- SS

A distasteful result of data mining, "artifical intelligence" and hospital advertising

A distasteful result of data mining, "artificial intelligence" and hospital advertising: Last night in some ad-hoc Internet wander...

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