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What are you going to be for Halloween?

In 2006 it was a pirate. Halloween party-goers donned eye patches, <a href="http://en.wikipedia.org/wiki/Tricorne">tricornes</a>, and the <a href="http://en.wikipedia.org/wiki/Jolly_Roger">Jolly Roger</a>, inspired by favorite seafarer <a href="http://images.google.com/images?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=TsI&q=captain+jack+sparrow&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title">Captain Jack Sparrow</a>. And last year the search was on for a lot of blond wigs and microphones à la teen pop idol <a href="http://images.google.com/images?q=hannah%20montana&ie=UTF-8&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&sa=N&tab=wi">Hannah Montana</a>. Halloween being one of our favorite holidays, we couldn't wait to see what the hot getups of 2008 would be. Using <a href="http://www.google.com/insights/search/#">Insight for Search</a> we tracked the fastest <a href="http://www.google.com/support/insights/bin/answer.py?answer=99758&topic=15267">rising searches</a> related to Halloween costumes for this year's ghoulish festivities. Here are some of the "costume"-related queries (in the U.S.) that have seen the most growth for 2008 — don't be surprised when you run into some of these outfits roaming the streets on All Hallows' Eve. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1N39l26Cz-bWN4b6W0OjDXwA0nyTePnOez2ftEeb40pkUEU9TJSJA1quDIpgNEBEwC9618NSmxI9l6fdjrArFuwBfdQ0cQbQmyDZnPEZc3UFntaT9Pf0fXhECue1CSzmBY7TKB0cjSVF8/s1600-h/Picture+10.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5263448231054461618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1N39l26Cz-bWN4b6W0OjDXwA0nyTePnOez2ftEeb40pkUEU9TJSJA1quDIpgNEBEwC9618NSmxI9l6fdjrArFuwBfdQ0cQbQmyDZnPEZc3UFntaT9Pf0fXhECue1CSzmBY7TKB0cjSVF8/s400/Picture+10.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 145px;" /></a> If you're like me, you found your inspiration in the past 24 hours. However, it looks like others are more serious — according to this <a href="http://www.google.com/trends">Google Trends</a> graph, searches for costumes have been increasing since July. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv8o1Awy063HejIFlrtTRd5HgSH7I-WefleHVZTQr4UT0a3oO9exWuTqeJsbAn93N7_4zCqYZcpRoN8arQnnJAfqf-ztvrhl3T8g5iEuYygPRkzeH-bynz-hCvuGLWGbv8Ituk2HxzZPIU/s1600-h/Picture+11.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5263448001208401266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv8o1Awy063HejIFlrtTRd5HgSH7I-WefleHVZTQr4UT0a3oO9exWuTqeJsbAn93N7_4zCqYZcpRoN8arQnnJAfqf-ztvrhl3T8g5iEuYygPRkzeH-bynz-hCvuGLWGbv8Ituk2HxzZPIU/s400/Picture+11.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 166px;" /></a> Around Google, we've been planning our outfits for months as well. Not even rain could stop us from showing off our fiendish finery at this year's Googleween in Mountain View. And have a scary-happy Googleween yourself! <embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fgblogphotos%2Falbumid%2F5263449764350882737%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer" width="400" height="267"></embed> Posted by Jordan Newman, Google Blog Team

What are you going to be for Halloween?

In 2006 it was a pirate. Halloween party-goers donned eye patches, tricornes , and the Jolly Roger , inspired by favorite seafarer Captain J...

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Feed me! Google Alerts not just for email anymore

This week, our Trondheim-based <a href="http://www.google.com/alerts">Google Alerts</a> team launched support for feeds, a highly requested feature you can use to receive alerts via the feed reader of your choice. (Of course, we think the best places to view your updates are <a href="http://www.google.com/ig">iGoogle</a> and <a href="http://www.google.com/reader/view/#overview-page">Google Reader</a>.) Until now, alerts have been delivered via email only, but those days are over. Now your News, Web, Blog, Video, and Groups alerts are more easily accessible than ever. Once you sign in to Google Alerts and create an alert, you can opt for feed delivery by clicking 'Edit' next to your alert on the <a href="http://www.google.com/alerts/manage">'Manage Your Alerts' page</a> and changing your 'Deliver to' selection from 'Email' to 'Feed' (click on the image to see larger). <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2v84mO-0X1UlXXcHOzp8zvS9ao0cP4YYjx2HrtaafrUidHe3eI60YH4osuYYypkaiUVNluJpjBhAKzznZy5Gx4ZwtsPs_DaGOzgB44TCXRBgn16UTI3gdf2Slb_ndQnOnsUHJXVx3HF-H/s1600-h/Picture+1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5263393404921878834" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2v84mO-0X1UlXXcHOzp8zvS9ao0cP4YYjx2HrtaafrUidHe3eI60YH4osuYYypkaiUVNluJpjBhAKzznZy5Gx4ZwtsPs_DaGOzgB44TCXRBgn16UTI3gdf2Slb_ndQnOnsUHJXVx3HF-H/s400/Picture+1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 166px;" /></a> Two other notable improvements to Google Alerts are that we've made them faster (especially News alerts) and are now including — where possible — images in News alerts. It's a busy time in Trondheim these days, so stay tuned for more changes to Google Alerts in the coming months. Have feedback or a feature request? <a href="http://www.google.com/support/alerts/bin/request.py">Send your thoughts our way</a>. Posted by Jaime Forman-Lau, Online Operations

Feed me! Google Alerts not just for email anymore

This week, our Trondheim-based Google Alerts team launched support for feeds, a highly requested feature you can use to receive alerts via ...

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A picture of a thousand words?

(Note: Click on the first result in each of the search results pages linked to throughout the post to see this feature in action.) A scanner is a wonderful tool. Every day, people all over the world post scanned documents online -- everything from official <a href="http://www.google.com/search?q=public+statements+iraq" id="vdf1" title="government reports">government reports</a> to obscure <a href="http://www.google.com/search?q=theory+of+interstellar+trade" id="hxs2" title="academic papers">academic papers</a>. These files usually contain images of text, rather than the text themselves.But all of these documents have one thing in common: someone somewhere thought they were they were valuable enough to share with the world. In the past, scanned documents were rarely included in search results as we couldn't be sure of their content. We had occasional clues from references to the document-- so you might get a search result with a title but no snippet highlighting your query. Today, that changes. We are now able to perform OCR on any scanned documents that we find stored in Adobe's PDF format. This Optical Character Recognition (OCR) technology lets us convert a picture (of a thousand words) into a thousand words -- words that can be searched and indexed, so that these valuable documents are more easily found. This is a small but important step forward in our mission of making all the world's information accessible and useful. While we've indexed documents saved as PDFs for some time now, scanned documents are a lot more difficult for a computer to read. Scanning is the reverse of printing. Printing turns digital words into text on paper, while scanning makes a digital picture of the physical paper (and text) so you can store and view it on a computer. The scanned picture of the text is not quite the same as the original digital words, however -- it is a picture of the printed words. Often you can see telltale signs: the ring of a coffee cup, ink smudges, or even fold creases in the pages. To people reading these documents, the distinction between words and pictures of words makes little difference, but for a computer the picture is almost unintelligible. Consider a circle. Should it be read it as a zero, the letter 'O', just a circle, or the ring from my coffee cup? People learn to answer this kind of question very quickly, but for the computer it is a painstaking and error-prone process. To see our new system at work, click on these search queries. Note the document excerpt in the search results, along with the full text presented after the 'View as HTML' link: [<a href="http://www.google.com/search?q=repairing+aluminum+wiring" id="fd2l" style="font-weight: normal;" target="_blank" title="repairing aluminum wiring">repairing aluminum wiring</a>] [<a href="http://www.google.com/search?q=spin+lock+performance" id="qqpp" style="font-weight: normal;" target="_blank" title="spin lock performance">spin lock performance</a>] [<a href="http://www.google.com/search?q=Mumps+and+Severe+Neutropenia" style="font-weight: normal;" target="_blank" title="theory of interstellar trade">Mumps and Severe Neutropenia</a>] [<a href="http://www.google.com/search?q=Steady+success+in+a+volatile+world" target="_blank" title="theory of interstellar trade">Steady success in a volatile world</a>] Posted by Evin Levey, Product Manager

A picture of a thousand words?

(Note: Click on the first result in each of the search results pages linked to throughout the post to see this feature in action.) A scanner...

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What we learned from 1 million businesses in the cloud

The reliability of cloud computing has been a hot topic recently, partly because glitches in the cloud don't happen behind closed doors as with traditional on-premises solutions for businesses. Instead, when a small number of cloud computing users have problems, it makes headlines. As with most things at Google, we are fanatical about measuring the availability of Gmail, and we thought it best to simply share our reliability metrics, which we measure as average uptime per user based on server-side error rates. We think this reliability metric lets you do a true side-by-side comparison with other solutions. We measure every server request for every user, every moment of every day. Any millisecond delay is logged. Over the last year, Gmail has been available more than 99.9 percent of the time — for everyone, both consumers and business users. The vast majority of people using Gmail have seen few issues, experienced no downtime, and have continued to have a great Gmail experience, with exception of an <a href="http://gmailblog.blogspot.com/2008/08/we-feel-your-pain-and-were-sorry.html">outage in August 2008</a>. If you average all these data together, including the August outage, across the entire Gmail service, there has been an aggregate 10-15 minutes of downtime per month over the last year of providing the service. That 10-15 minutes per month average represents small delays of a couple of seconds here and there. A very small number of people have unfortunately been subject to some disruption of service that affected them for a few minutes or a few hours. For those users, we are very sorry. And for Google Apps Premier Edition customers, we have extended service level agreement credits to them. So how does greater than 99.9 percent reliability compare to more conventional approaches for business email? We asked some experts. Naturally, the normal caveats apply for on-premises solutions, since each individual business environment will vary, depending on server reliability, staff response time, and actual maintenance schedules for each application. According to the research firm Radicati Group, companies with on-premises email solutions averaged from 30 to 60 minutes of unscheduled downtime and an additional 36 to 90 minutes of planned downtime per month.1 <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl7ezGiIP9UTcF1FFrYtHNAs4z9hqnxUHMIiuv9J06-sB3jS2hx9xZq3VWMoU5jJsqYQETmFXh-bNYz924lUH171W7LrLBNHIltPmk5O-aET7yr-F5ejGzx24k4GIF83GGF-ZXPOllVMhb/s1600-h/Picture+2%282%29.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5263013369211409682" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl7ezGiIP9UTcF1FFrYtHNAs4z9hqnxUHMIiuv9J06-sB3jS2hx9xZq3VWMoU5jJsqYQETmFXh-bNYz924lUH171W7LrLBNHIltPmk5O-aET7yr-F5ejGzx24k4GIF83GGF-ZXPOllVMhb/s320/Picture+2%282%29.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 211px;" /></a>Looking just at the unplanned outages that catch IT staffs by surprise, these results suggest Gmail is twice as reliable as a Novell GroupWise solution, and four times more reliable than a Microsoft Exchange-based solution that companies must maintain themselves. And higher reliability translates to higher employee productivity. Gmail's reliability jumps to more than four times as reliable as a GroupWise solution and 10 times more reliable than an Exchange-based solution if you factor in the planned outages inherent in on-premises messaging platforms. But this isn't the only way Google Apps helps businesses do more with their resources. Compared to the costs of Microsoft Exchange, IBM Lotus or Novell GroupWise — including software licensing, server expenses and the labor associated with deploying, maintaining and upgrading them on a regular basis — Google Apps leaves companies with much more time and money to focus on their real business. We are now extending what we've learned from Gmail to the other applications in Google Apps. Today, we're announcing that we will extend the <a href="http://www.google.com/apps/intl/en/terms/sla.html">99.9 percent service level agreement</a> we offer Premier Edition customers on Gmail to Google Calendar, Google Docs, Google Sites, and Google Talk. We have been delivering high levels of reliability across all these products, so it makes sense to extend our guarantees to them. More than 1 million businesses have selected Google Apps to run their business, and tens of millions of people use Gmail every day. With this type of adoption, a disruption of any size — even a minor one affecting fewer than 0.003% of Google Apps Premier Edition users, like the one a few weeks ago — attracts a disproportional amount of attention. We've made a series of commitments to improve our communications with customers during any outages, and we have an unwavering commitment to make all issues visible and transparent through our <a href="http://groups.google.com/group/apps-discuss?pli=1">open user groups</a>. Google is one of the 1 million businesses that run on Google Apps, and any service interruption affects our users and our business; our engineers are also some of our most demanding customers. We understand the importance of delivering on the cloud's promise of greater security, reliability and capability at lower cost. We are hugely thankful to our customers who drive us to become better every day. 1. The Radicati Group, 2008. "Corporate IT Survey – Messaging & Collaboration, 2008-2009" Posted by Matthew Glotzbach, Product Management Director, Google Enterprise

What we learned from 1 million businesses in the cloud

The reliability of cloud computing has been a hot topic recently, partly because glitches in the cloud don't happen behind closed doors ...

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The latest on Google Apps for Education

It was exactly two years ago at the <a href="http://net.educause.edu/e08" id="jk45" target="_blank" title="Educause conference">EDUCAUSE conference</a> that we first announced our free <a href="http://google.com/a/edu" id="u4hu" target="_blank" title="Google Apps">Google Apps</a> offering for educational institutions. We've kept pretty busy in that time, working closely with thousands of schools to reach 2.5 million students, staff, and faculty actively using Google Apps on campuses across the globe. As part of this mission, we also recently drove our <a href="http://www.google.com/apps/bus" id="zdsj" target="_blank" title="eco-friendly bus">eco-friendly bus</a> (think bio-fuel and solar panels) to universities across the country to hear directly from people using Google Apps. Here's what some of them had to say: <object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/PFkMkho3agc&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/PFkMkho3agc&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object> One thing hasn't changed in the last two years: Google Apps still offers academic institutions, from neighborhood schools to international universities, free integrated solutions for email, calendaring, and online document and site sharing. We're glad to be back at EDUCAUSE this week in Orlando to reminisce about how far technology in education has come since 2006, and to look forward toward even more possibilities for innovation. If you're involved in education, check out <a href="http://www.google.com/a/edu" id="obc4" target="_blank" title="Google Apps">Google Apps</a> to see if it can help make your school a more effective learning community. And if you're a student, visit the newly launched <a href="http://googleforstudents.blogspot.com/" id="uhk7" target="_blank" title="Google for Students Blog">Google for Students Blog</a> to find Google-related information relevant to you. Posted by Miriam Schneider, Associate Product Marketing Manager

The latest on Google Apps for Education

It was exactly two years ago at the EDUCAUSE conference that we first announced our free Google Apps offering for educational institutions...

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Voting tools for volunteers on the go

(Cross-posted from the <a href="http://googlemobile.blogspot.com/2008/10/voting-tools-for-volunteers-on-go.html">Google Mobile Blog</a>) With the U.S. elections less than a week away, voting drives are ramping up. Political parties and non-partisan groups alike are sending out volunteers to encourage citizens to vote on November 4. To make sure these volunteers have the same <a href="http://googleblog.blogspot.com/2008/10/greater-access-to-voting-information.html">voter info tools</a> available to them on their phone as on their computer, we've now launched a mobile voting locator tool on <a href="http://www.google.com/m/html/elections08.html">m.google.com/elections.</a> (Click <a href="http://www.google.com/mobile/2008election/">here</a> to send this to your phone.) <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkA7-f11xJutAXH8FC1JQCEGZQDAtinrV6b-4J5Mk6UW_IitGSbogebzpWIwpAK_g9eS8WxjNduy819GYHUQwKo9eiERZOtSNZlaqLX2UOzijDbedPzxAynE-9kyVoQC6DvqV2mgTxsLca/s1600-h/Picture+2.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5262729597364755826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkA7-f11xJutAXH8FC1JQCEGZQDAtinrV6b-4J5Mk6UW_IitGSbogebzpWIwpAK_g9eS8WxjNduy819GYHUQwKo9eiERZOtSNZlaqLX2UOzijDbedPzxAynE-9kyVoQC6DvqV2mgTxsLca/s400/Picture+2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 230px; height: 296px;" /></a> Now, volunteers can type in the home address of any registered voter and find his or her voting location, whether they're in an office making phone calls, working from a booth set up outdoors, or going door to door. While on the go, they can use <a href="http://www.google.com/mobile/default/maps/">Google Maps for mobile</a> to find their next address or display directions to voting locations. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3RuPMIvPGWF2aJt5KnUalOCXZd0BQDhNX-tMzcLuq1rg9Wb7DMkudad9M-QwbW8ErmbUnkhW5zPBXbMA_cVXsbkVQVHXc4NFEeay9Rm1c5GQZL4mhCOPCdjLI9s1zjGt92xBEQ5G3rDr7/s1600-h/Picture+3.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5262730111928859186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3RuPMIvPGWF2aJt5KnUalOCXZd0BQDhNX-tMzcLuq1rg9Wb7DMkudad9M-QwbW8ErmbUnkhW5zPBXbMA_cVXsbkVQVHXc4NFEeay9Rm1c5GQZL4mhCOPCdjLI9s1zjGt92xBEQ5G3rDr7/s400/Picture+3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 238px; height: 311px;" /></a> Of course, between talking to potential voters, volunteers can check out the Elections section in Google News for mobile for the latest updates (go <a href="http://www.google.com/m/news?topic=el">here</a> on your phone), or just search for a nearby coffee shop to stay warm. Posted by Steve Kanefsky and Jerry Morrison, Google Mobile engineers

Voting tools for volunteers on the go

(Cross-posted from the Google Mobile Blog ) With the U.S. elections less than a week away, voting drives are ramping up. Political parties a...

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Video your vote on Election Day

If you've been paying even passing attention to the 2008 election, you know that without a doubt this is the most documented election in history. On YouTube, average citizens have posted millions of videos chronicling their experiences and opinions about the 2008 election. Never before has the campaign trail been sliced, diced, clipped, mashed-up, and exposed in so many ways — and never before have voters been the ones in control of the content. The YouTube team is shining a spotlight on election documentation with the <a href="http://www.youtube.com/videoyourvote">Video Your Vote</a> program. In partnership with PBS, we're asking you to submit videos of your voting experiences to the Video Your Vote channel. The idea is simple: we want this to be the most transparent election day in history, so that the world can see — through the eyes of voters — just how the election transpired. This is important because not only will there be more people voting in this election than ever before, but there undoubtedly will be bumps along the way: long lines, broken machines, confusion over the registration process, and even voter intimidation and fraud are all unfortunate election realities. Video can help document where problems occur in a more compelling and concrete way than other media. By documenting your voting experience, you can help make this a more transparent election. On the Video Your Vote channel, PBS's program The News Hour with Jim Lehrer is providing educational information about voting in America, with a particular nod to election reform issues. You can also learn what the laws of your state say (or don't say) about <a href="http://www.citmedialaw.org/legal-guide/documenting-your-vote">bringing a video camera</a> to the polls (in most states, it's okay to document your own experience respectfully). Learn more in this call-out video that correspondent Judy Woodruff made (it's on the YouTube homepage): <object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/aiWfpwR-6Lc&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/aiWfpwR-6Lc&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object> With hundreds of thousands of voters casting their ballots before Election Day, we're already seeing videos coming in. From excitement <a href="http://www.youtube.com/watch?v=zsMkML9MS3w">from first-time voters</a> to videos of <a href="http://www.youtube.com/watch?v=Rb3V3pPjcbg">long lines</a> at the polling places or <a href="http://www.youtube.com/watch?v=0Q9NSVUu8nk">touch-screen problems</a> in the field, voters are already documenting their experiences. Join them to video your vote! Posted by Steve Grove, YouTube News & Politics Team

Video your vote on Election Day

If you've been paying even passing attention to the 2008 election, you know that without a doubt this is the most documented election in...

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