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Keep up with the latest trends using Google Search

Today, we're launching a new web search feature that will help you stay in touch with the latest trends on the web. You might already be familiar with <a href="http://www.google.com/trends/hottrends">Hot Trends</a>, which lists the fastest rising searches on the web at any given hour. Now, when you search Google.com and your query matches one of the top 100 fastest-rising search terms, we'll show you a graph at the bottom of page, with more information — like how popular the query is, how fast it's rising over time, and other useful data. Below is a picture of what you'd find today if you searched for [<a href="http://www.google.com/search?q=reina+capodici">reina capodici</a>], who just wed American Idol star Justin Guarini. Or try another example: [<a href="http://www.google.com/search?q=gotthard+base+tunnel">gotthard base tunnel</a>], which is set to become the longest tunnel in the world. (But make sure you search for these examples today — nothing stays hot for long.) <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuS2faZA9w_xr08G9LYjkRRn5wXdrjflM5TkQIcjNYMKGe3RGC5mHfnhiW141HC6K9HyGlvVibklPCCe1Klk9wOMDkR7JrU7fL5yzD5pRZ_Riggy7nOa1NAh9G8BGusr3o_aKngynSFDQ2/s1600-h/dczchqb_44gm4wtkgz_b.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5386654552957847554" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuS2faZA9w_xr08G9LYjkRRn5wXdrjflM5TkQIcjNYMKGe3RGC5mHfnhiW141HC6K9HyGlvVibklPCCe1Klk9wOMDkR7JrU7fL5yzD5pRZ_Riggy7nOa1NAh9G8BGusr3o_aKngynSFDQ2/s400/dczchqb_44gm4wtkgz_b.png" style="cursor: hand; cursor: pointer; display: block; height: 95px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a> <div>To coincide with this change, we've also reduced the number of trends listed on the Google Hot Trends homepage to 40 from 100. This feature, however, will show up for any query that matches the top 100. We hope this change will make for a simpler user experience, and help you focus better on the top, most interesting content. This new feature is available in the U.S. and Japan. We hope it will help you keep up with everything there's to know about the latest trends online. No more being out of the loop at your office watercooler! Posted by Aaron Wise, Associate Product Manager and Hiroshi Kuraoka, Product Manager </div>

Keep up with the latest trends using Google Search

Today, we're launching a new web search feature that will help you stay in touch with the latest trends on the web. You might already be...

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Back to school with Google Docs

As interns on the <a href="http://docs.google.com/">Google Docs</a> team this past summer, we were excited to be able to work on making Google Docs that much more useful for students like us. We've now added a bunch of back to school features which should help our fellow students make the transition from summer to school that much easier — and we hope they'll be useful to you non-students as well! We created an equation editor so you can easily complete problem sets online or write papers that include equations. If you're taking math, you can now take notes in class or answer questions using Google Docs. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_4tIJnVHQAIM-GzzuBz09kVBrj3o7UH80t0fWUMiUqYiAC4mH0grSIFVaWxtNIriccNnxL9-T3vqFFXVkLgTNAgephrbMHnZPZRjOI8YJZYmULP6yGdxXpEqQUXLQPynNz97Nfh460u0/s1600-h/dcfknv9p_86ftfp26fj_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5386583460730458354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji_4tIJnVHQAIM-GzzuBz09kVBrj3o7UH80t0fWUMiUqYiAC4mH0grSIFVaWxtNIriccNnxL9-T3vqFFXVkLgTNAgephrbMHnZPZRjOI8YJZYmULP6yGdxXpEqQUXLQPynNz97Nfh460u0/s400/dcfknv9p_86ftfp26fj_b.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 269px;" /></a> <div>In the same vein, we also added superscripts and subscripts — perfect for expressing chemical compounds or algebraic expressions: <iframe src="http://docs.google.com/present/embed?id=d7qpvbb_48cd8cr6d4" frameborder="0" width="410" height="342"></iframe> For language enthusiasts, we integrated <a href="http://googledocs.blogspot.com/2009/08/translate-documents-sharing-across.html">translation features</a> into Google Docs. You can translate either a single word or an entire document — handy for making sure you're on the right track when writing those foreign language essays. For those of you conducting surveys, we added a "Go to page based on answer" option in Google forms, making it easy to show participants only those questions that are relevant to them. <div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi97u6kMz8a9dQzmhUKJFeXjJc2E9eWHmWKfGmuamOKTFTpDlxaiMMw-FX83zdi6AJ_NW6eHCAdAHxDHOtCW0a3Kq8ocH-mwINWk8kZJUF_ZIo1AfK-_OjrmaPIqQjLgdA5k0r8FTKmQ9wp/s1600-h/dcfknv9p_85srpm76gx_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5386583473535480386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi97u6kMz8a9dQzmhUKJFeXjJc2E9eWHmWKfGmuamOKTFTpDlxaiMMw-FX83zdi6AJ_NW6eHCAdAHxDHOtCW0a3Kq8ocH-mwINWk8kZJUF_ZIo1AfK-_OjrmaPIqQjLgdA5k0r8FTKmQ9wp/s400/dcfknv9p_85srpm76gx_b.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 289px;" /></a> </div><div>We also came up with a few features for humanities buffs. To make outlining term papers more customizable, we made it easy to select different bulleting styles for lists by adding an option to the format menu. And when that paper is written and ready to turn in, you now have the option to print footnotes as endnotes for a cleaner-looking paper. We hope these new features make collaboration in Google Docs even more convenient, whether you're editing group presentations from across campus or collecting survey data from friends. In fact, we've created this video to show how collaboration can even help you out with your "extracurricular" activities: <object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/A7y7NafWXeM&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/A7y7NafWXeM&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object> Posted by Rita Chen and Stephanie Vezich, Google Docs Summer Interns</div></div>

Back to school with Google Docs

As interns on the Google Docs team this past summer, we were excited to be able to work on making Google Docs that much more useful for stu...

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Malpractices of the multitude revisited: "An outstanding job of educating themselves about clinical issues"

At numerous posts at Healthcare Renewal, we have pointed out what we feel to be a serious gap in the credentials of many in biomedical leadership roles. The gaps are in the form of a near complete lack of any scientific or biomedical education and experience, except perhaps a high school chemistry and biology class or two. We often receive comments back, usually from "anonymous" posters such as <a href="https://www.blogger.com/comment.g?blogID=9551150&postID=5185319720165437636&isPopup=true">here</a> to our opinions that this expertise gap impairs the judgment of such leaders on medical matters: <blockquote>... No. I've met individuals with management training who do an outstanding job of educating themselves about clinical issues. And I've met individuals with clinical training who do an outstanding job of educating themselves about management and business issues.</blockquote> I feel this "anyone can be an expert" sentiment is an important issue to bring outside of the comments section of our posts. I raised probing questions in response to such messages <a href="http://hcrenewal.blogspot.com/2009/09/more-on-healthcare-management-by-domain.html#comments">here</a> in my post "<a href="http://hcrenewal.blogspot.com/2009/09/more-on-healthcare-management-by-domain.html">More On Healthcare Management By Domain Neutral Generalists: CIO's Running Hospital Pharmacies and Home Healthcare Divisions?</a>" Here are my most recent questions to the above anonymous medical self-education proponent: Re: "I've met individuals with management training who do an outstanding job of educating themselves about clinical issues." <blockquote>What, exactly, is it that individuals with management training who do an outstanding job of "educating themselves about clinical issues" are professionally or even reasonably qualified to do? Could they pass medical boards? Could they reasonably interpret a complex medical article in, say, The Annals, and make truly informed, wise decisions based on that reading? Could they reasonably evaluate therapeutic alternatives in complex cases, say, someone with a new heart valve who's just developed fever and a lower GI bleed? In an emergency could they provide medical care? (mot in the legal sense, just in the skills sense.) If not, why not, and what do you mean by "outstanding job?" In comparison, I have no MBA or formal business training (other than working for years in my father's pharmacy as a stocker and cashier) but did a good job managing a department of 50+ and a budget of $13 million for an international pharma, solving severe business problems that had been impairing R&D and managing my budget consistently to within 0.5% of EA. Is there perhaps an asymmetry between medicine and business? </blockquote> Finally, I ask: <blockquote>What percentage of a typical medical training curriculum (such as for a Pharm.D. <a href="http://www.hsc.wvu.edu/sop/students/Curriculum/Curriculum2011_2012_2013_fall2009.htm">here</a> or a physician <a href="http://www.bumc.bu.edu/admissions/curriculum/">here</a>) can a person with a management background absorb through self-education, and is the medical training curriculum therefore irrelevant? Should we just go back to the days of self-trained practitioners? If not, why not? </blockquote> The critically thought-out answers to these questions expose the territorial invasion of medicine by ill-suited outsiders and dilettantes quite well. Echoing an observation I wrote about once before in my <a href="http://hcrenewal.blogspot.com/2009/03/malpractices-of-multitudes-mission.html">eight part series on mission hostile EMR's</a>, but addressing it to medical administration where it also applies: Medical administration reminds me of dentistry in its early days, especially when medical administrators lacking biomedical expertise refer to themselves as "medical professionals." B.T. Longbothom, author of the second dentistry book published in the U.S. ("A Treatise on Dentistry", 1802), gave an excellent description in his preface of problems at the time. His observations apply to medical administration in our present age: <blockquote style="font-family:arial;">The word "dentist" has been so infamously abused by ignorant pretenders, and is in general so indifferently understood, that I cannot forbear giving what I conceive to be its original meaning: viz, the profession of one who undertakes and is capable not only of cleaning, extracting, replacing by transplantation and making artificial teeth, but can also from his knowledge of dentistry, preserve those that remain in good condition, prevent in a very great degree, those that are loose, or those that are in a decayed state, from being further injured, and can guard against the several diseases, to which the teeth, gums and mouth are liable, a knowledge none but those regularly instructed, and who have had a long, and extensive practice, can possibly attain, but which is absolutely necessary, to complete the character of a Surgeon Dentist.</blockquote> Hardly anyone spoke out. More than thirty years later, untrained practitioners were as prevalent as ever. One of the leading dentists of the time, Shearjashub Spooner, in his "Guide to Sound Teeth, or, A Popular Treatise on the Teeth" (1836) warned the public of a phenomenon I believe now applies to medical administration: <blockquote style="font-family:arial;"> One thing is certain, this profession must either rise or sink. If means are not taken to suppress and discountenance the malpractices of the multitude of incompetent persons, who are pressing into it, merely for the sake of its emoluments, it must sink, - for the few competent and well educated men, who are now upholding it, will abandon a disreputable profession, in a country of enterprise like ours, and turn their attention to some other calling more congenial to the feelings of honorable and enlightened men.</blockquote> I understand that point of view. -- SS

Malpractices of the multitude revisited: "An outstanding job of educating themselves about clinical issues"

At numerous posts at Healthcare Renewal, we have pointed out what we feel to be a serious gap in the credentials of many in biomedical leade...

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Congress expects physicians to implement EHR's when they can't post a PDF on the web?

Congress expects physicians to implement EHR's and review patient histories in detail, when they can't even review their own bills before acting, and post a PDF on the web? This has to be the lamest, most inept, and/or most patronizing Congress in history (with approval ratings to match, 16% as of Sept. 25 according to <a href="http://www.rasmussenreports.com/public_content/politics/mood_of_america/congressional_performance">Rasmussen</a>): <blockquote>Washington Examiner <a href="http://www.washingtonexaminer.com/opinion/blogs/beltway-confidential/Baucus-claims-its-too-difficult-to-put-health-care-bill-online-61246377.html">Baucus claims it's too difficult to put health care bill online</a> By: BARBARA HOLLINGSWORTH 09/24/09 A proposal by Sen. Jim Bunning, R-Ky., that would have required the Senate Finance Committee to post the final language of the $900 billion health care reform bill, as well as a Congressional Budget Office cost analysis, on the committee’s website for 72 hours prior to a vote was rejected 12-11. ... Chairman Max Baucus, D-Mont., himself admitted that “This probably sounds a little crazy to some people that we are voting on something before we have seen legislative language.” Indeed. Baucus’ excuse - that it would take his committee staff two weeks to post the bill online – sounds a little crazy too. </blockquote>This very same Congress is pushing physicians to implement EHR's under penalty of Medicare payment reductions, while they claim an inability to post a PDF or Word document online. Implementing EHR's is only <a href="http://www.ischool.drexel.edu/faculty/ssilverstein/medinfo.htm">several orders of magnitude more complex</a>... Or, perhaps the "inability" to post the text has to do with text that appears at pages 80-81 of the bill: <blockquote> "Beginning in 2015, payment [under Medicare] would be reduced by five percent if an aggregation of the physician's resource use is at or above the 90th percentile of national utilization." Thus, in any year in which a particular doctor's average per-patient Medicare costs are in the top 10 percent in the nation, the feds will cut the doctor's payments by 5 percent."</blockquote> As in the <a href="http://www.washingtontimes.com/news/2009/sep/25/death-panels-by-proxy/">Washington Times</a>: <blockquote> This provision makes no account for the results of care, its quality or even its efficiency. It just says that if a doctor authorizes expensive care, no matter how successfully, the government will punish him by scrimping on what already is a low reimbursement rate for treating Medicare patients. The incentive, therefore, is for the doctor always to provide less care for his patients for fear of having his payments docked. And because no doctor will know who falls in the top 10 percent until year's end, or what total average costs will break the 10 percent threshold, the pressure will be intense to withhold care, and withhold care again, and then withhold it some more. Or at least to prescribe cheaper care, no matter how much less effective, in order to avoid the penalties. </blockquote> No metrics on quality of care, outcomes, patient satisfaction, or other aspects of the complex process of medical care are apparently involved. Just an "aggregation of the physician's resource use." May I use the words "capricious and arbitrary" to describe this metric? Now, we should ask: <ul><li>Is this what our government means by "data driven healthcare?"</li><li>Do they realize the likely adverse consequences of such half-baked measures?</li><li>Are those who would propose such a bill friends of patients, and friends of physicians?</li></ul> Where have I seen this before? (How about: biomedical dilettantes helping <a href="http://www.ischool.drexel.edu/faculty/ssilverstein/failurecases/?loc=cases&sloc=pharma">impair R&D</a> at a pharmaceutical company, now in sale mode due to a poor pipeline of new drugs, through cutting drug discovery resources on the simplistic metric of "cost per user per database?") Ultimately, this Medicare strategy is the end result of allowing medical dilettantes (no matter how well they've "self educated" themselves about medicine) to control the playing field. It is a poster example of a perverse incentive in direct conflict with the obligation of physicians to provide the best care. In the end, patients and physicians get screwed. -- SS

Congress expects physicians to implement EHR's when they can't post a PDF on the web?

Congress expects physicians to implement EHR's and review patient histories in detail, when they can't even review their own bills b...

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GHOSTING MATILDA

The fall season is upon us and the markets are filled with advertising for Halloween, so our thoughts naturally turn to the recent stories of ghostwriting in medical journals. Here is a lighthearted take on that topic. This parody began on <a href="http://www.margaretsoltan.com/?p=17582">Margaret Soltan’s blog</a> a few days ago, and it has just kept growing. GHOSTING MATILDA Once a jolly bagman signed on to some articles. Corporate ghosts even promised him a fee. And he sang as he watched and waited till they were in print, These will be grand right up there on my CV. Ghosting Matilda, ghosting Matilda, Who’ll come a-ghosting Matilda with me? And he sang as he watched and waited till they were in print, These will be grand right up there on my CV. This month it’s Janssen, next it’s Bristol-Myers Squibb. Wyeth and Lilly soon might want to talk to me. Novartis might sign me up, also AstraZeneca ─ Soon I’ll be famous like that guy at Emory. Ghosting Matilda, ghosting Matilda, Who’ll come a-ghosting Matilda with me? Novartis might sign me up, also AstraZeneca ─ Soon I’ll be famous like that guy at Emory. Up came an editor, looking for the telltale signs. Ghost writing’s hard to cover up, you see. And he found them in the documents: metadata do not lie ─ Bagman just sold his name and passed these off on me. Ghosting Matilda, ghosting Matilda, Who’ll come a-ghosting Matilda with me? And he found them in the documents: metadata do not lie ─ Bagman just sold his name and passed these off on me. Up jumped the bagman, pointing fingers right and left, You’ll never prove that I lied, said he. I will say that underlings failed to send disclosure forms; Let them be blamed instead, while I get off scot-free. Ghosting Matilda, ghosting Matilda, Who’ll come a-ghosting Matilda with me? I will say that underlings failed to send disclosure forms; Let them be blamed instead, while I get off scot-free. Out! said the editor, you’re now persona non grata. So, too, the Dean and the Provost agreed. Bagman’s ghost may be heard now, sighing in the library ─ Could have been grand right up there on my CV. Ghosting Matilda, ghosting Matilda, Who’ll come a-ghosting Matilda with me? Bagman’s ghost may be heard now, sighing in the library ─ Could have been grand right up there on my CV.

GHOSTING MATILDA

The fall season is upon us and the markets are filled with advertising for Halloween, so our thoughts naturally turn to the recent stories o...

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Jump to the information you want right from the search snippets

For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a "search snippet." Recently, we've enhanced the search snippet with two new features that make it easier to find information buried deep within a page. Normally, a search snippet shows how a page, as a whole, relates to a your query by excerpting content that appears near and around where your query terms show on the page. But what if only one section of the page is relevant to your search? That's where these new features can help, by providing links within the snippet to relevant sections of the page, making it faster and easier to find what you're looking for. Imagine, for example, that we're researching trans fats and cholesterol, and their effects on the body. If we start with a generic query like [<a href="http://www.google.com/search?q=trans+fats">trans fats</a>], Google returns several results with lots of information about trans fats in general, including this result from Wikipedia: <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQMZqrLTIR6bluy9LnoE6oBiFK-lpahwM01JqKdG7utOmY6kZf9jZLbGw_MBdTCt_AmBTE8XzohjMrk5KnVHUPv2fiXVmSA2T0TGpkS-dPCIdkfcLkqVcnwkv8w8bzD0Kfxi7atu7KV6ub/s1600-h/sp1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5385463367921356546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQMZqrLTIR6bluy9LnoE6oBiFK-lpahwM01JqKdG7utOmY6kZf9jZLbGw_MBdTCt_AmBTE8XzohjMrk5KnVHUPv2fiXVmSA2T0TGpkS-dPCIdkfcLkqVcnwkv8w8bzD0Kfxi7atu7KV6ub/s400/sp1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 62px;" /></a>Now, included with the snippet are links to specific sections within the page, covering different subtopics of trans fats. Since we're particularly interested in what's healthy and what's not, "<a href="http://en.wikipedia.org/wiki/Trans_fat#Nutritional_guidelines">Nutritional guidelines</a>" is probably where the most relevant information is. Clicking this link will take you directly to that section, midway down the page. Now imagine we're particularly interested in learning about good cholesterol and what levels of it are healthy, so we try a more specific query, [<a href="http://www.google.com/search?hl=en&q=good+cholesterol+level">good cholesterol level</a>]. The top result is from the American Heart Association and has tons of information about cholesterol levels. The specific information about good (HDL) cholesterol, however, is contained in one section titled "Your HDL (good) cholesterol level"‎. Since the query was more specific, the snippet for this result now provides the option to "jump to" just this section of the website. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5VcPPQbqIlfOURqVafhHRRyLk3CWV2RrtC0ZnUgopbRBiA3VokfA1yAYuO1SE9ULD70VNq5fqrANHhhD1TCH1uYJWcdERAFtiP96UWfAsJTG4T2RKsKPxDWx5IWeOPvOpP5rUr4Nq5UEI/s1600-h/sp2.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5385463377597364946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5VcPPQbqIlfOURqVafhHRRyLk3CWV2RrtC0ZnUgopbRBiA3VokfA1yAYuO1SE9ULD70VNq5fqrANHhhD1TCH1uYJWcdERAFtiP96UWfAsJTG4T2RKsKPxDWx5IWeOPvOpP5rUr4Nq5UEI/s400/sp2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 63px;" /></a> Clicking on "<a href="http://www.google.com/url?q=http://www.americanheart.org/presenter.jhtml%3Fidentifier%3D183%23HDL&usg=AFQjCNEfCN2c_HMJHmvxopdKBvrfQ3avLA&ei=99q7SsvzJoPANYqxlMAL&sa=X&oi=section_link&resnum=1&ct=legacy">Jump to Your HDL (good) cholesterol level</a>‎" takes you directly to the most relevant information on the page: <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq80a4lQpmThjfenE6Bei331kGrGxVna2QLOyOQWVusWkNv5oYsjPfd09zY8n54B-LE8ty15r9m8W8n4MALJsWE4PjleNac2mjaw_ATbovOjrFKM-zga0zCr2692h1CFoBWKMEXw54tInf/s1600-h/sp3.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5385463382285453714" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq80a4lQpmThjfenE6Bei331kGrGxVna2QLOyOQWVusWkNv5oYsjPfd09zY8n54B-LE8ty15r9m8W8n4MALJsWE4PjleNac2mjaw_ATbovOjrFKM-zga0zCr2692h1CFoBWKMEXw54tInf/s400/sp3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 201px;" /></a> Clicking on the title of the snippet ("What Your Cholesterol Levels Mean") still takes you to the top of the page, as always. If you're a webmaster and would like to have these links appear for your webpages, take a look at the <a href="http://googlewebmastercentral.blogspot.com/2009/09/using-named-anchors-to-identify.html">Google Webmaster Central Blog</a> for info on some of the things you can do. And in the meantime, we hope these enhancements help you find the information you're looking for faster. Posted by Chris Kern, Snippets Team

Jump to the information you want right from the search snippets

For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a "search sn...

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