Ga-Ga for Gadgets

<span class="byline-author">Posted by Sep Kamvar, Engineering Lead for Personalization</span><br /><br />Sometimes I think I know a lot. I can code like a champ and also know the difference between a Monet and a Manet. But on closer inspection, maybe I don't know very much at all. When it comes to fine wines, for instance, I can't tell the difference between Châteauneuf-du-Pape and Chateau-de-Cardboard, and if you asked me who played in the Super Bowl last year, I'd probably say the Dolphins. And lots of people at Google are like me: we know some things, and have some good ideas, but we certainly don't know everything or have all the good ideas.<br /><br />So when we designed iGoogle, our personalized homepage, we baked that recognition right in to the product by developing the <a title="Google Gadgets API." href="http://www.google.com/apis/gadgets/">Google Gadgets API.</a> Google Gadgets are applications that developers can create and anyone can embed into their iGoogle homepage or their own website. In the year and a half since we launched Google Gadgets, we've seen a lot of growth in this program. The developer community has created thousands of gadgets, and the top gadgets get tens of millions of pageviews per week. This is great for our developers, as iGoogle gives the gadgets broad distribution, and it's great for our iGoogle users, as they benefit from a richer variety of options for their personalized homepage. There have been some really interesting gadgets created, from <a href="http://www.google.com/ig/directory?source=gapi&num=24&url=http://www.google.com/ig/modules/todo.xml">to-do lists</a> to <a href="http://www.google.com/ig/directory?source=gapi&num=24&q=zelda&btnG=Search+Homepage+Content">Zelda</a>, from a <a title="pair of eyes" href="http://www.google.com/ig/directory?source=gapi&num=24&url=http://www.google.com/ig/modules/eyes.xml">pair of eyes</a> that follow your mouse around the screen to an entire customer relationship management (<a title="CRM" href="http://www.google.com/ig/directory?source=gapi&num=24&url=http://www.crmforgoogle.com/google/crm.html">CRM</a>) application.<br /><span style="background-color: rgb(255, 153, 255);"></span><br />We've been hearing from a lot of gadget developers that they'd like to spend more time developing if they could, and we've been thinking about ways to help them do that. To that end, we're happy to announce <a title="Google Gadget Ventures" href="http://www.google.com/gadgetventures/">Google Gadget Ventures</a>, a new pilot program that will help fund third-party gadget development and gadget-related businesses. We plan to offer two types of funding: $5,000 grants for gadget developers who want to invest time making their already successful gadget even better, and $100,000 seed investments for new gadget-related businesses. For now, applications are restricted to gadget developers who have more than 250,000 pageviews per week on their gadget.<br /><br />Our hope with Google Gadget Ventures is to help create an ecosystem where developers can spend more time doing what they love -- building great gadgets. You'll find more details on how to apply on <span style="color: rgb(153, 0, 0);"><a href="http://google-code-updates.blogspot.com/2007/06/google-gadget-ventures.html">Tom's post</a></span> on the Google Code Blog and the <a href="http://www.google.com/gadgetventures/">Google Gadget Ventures</a> web page. I'm extremely excited to see what you all come up with!

Ga-Ga for Gadgets

Posted by Sep Kamvar, Engineering Lead for Personalization Sometimes I think I know a lot. I can code like a champ and also know the differe...

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New advisory group on health

<span class="byline-author">Posted by Missy Krasner, Product Marketing Manager</span><br /><br />Every day, people use Google to learn more about an illness, drug, or treatment, or simply to research a condition or diagnosis. We want to help users make more empowered and informed healthcare decisions, and have been steadily developing our ability to make our search results more medically relevant and more helpful to users.<br /><br />Although we have some talented people here with extensive backgrounds in health policy and technology, this is an especially complex area. We often seek expertise from outside the company, and health is no exception. We have formed an advisory council, made up of healthcare experts from provider organizations, consumer and disease-based groups, physician organizations, research institutions, policy foundations, and other fields. The mission of the Google Health Advisory Council is broadly to help us better understand the problems consumers and providers face every day and offer feedback on product ideas and development. It's a great privilege for us to work with this esteemed group<br /><br /><span style="font-weight: bold;">Google Health Advisory Council</span><br /><span style="font-style: italic;">(Institutions or affiliations are listed for identification purposes only.)</span><br /><br />Chairman<br /><a style="font-weight: bold;" href="http://www.pmri.org/?p=mhb#biographical%20" title="Dean Ornish">Dean Ornish</a>, M.D., Founder and President, Preventive Medicine Research Institute, Clinical Professor of Medicine, University of California, San Francisco<br /><p><a href="http://www.rand.org/media/experts/bios/bell_douglas_s.html"><span style="font-weight: bold;">Douglas Bell</span>,</a> M.D., Ph.D., Research Scientist, RAND Health, RAND Corporation</p><p> <a style="font-weight: bold;" href="http://www.clevelandclinic.org/heartcenter/pub/professionals/cardiacconsult/2004/fall/cosgrove.htm">Delos M. Cosgrove</a>, M.D., Chief Executive Officer, The Cleveland Clinic<br /><br /><a style="font-weight: bold;" href="http://www.healthtechcenter.org/common_site/board.asp#coye" title="Molly Coye">Molly Coye</a>, M.D., M.P.H., Chief Executive Officer, HealthTech </p><p><a style="font-weight: bold;" href="http://en.wikipedia.org/wiki/Dan_Crippen" title="Dan Crippen">Dan Crippen</a>, Former Congressional Budget Office Director & Reagan White House Assistant</p><p class="MsoNormal"> </p><p><a style="font-weight: bold;" href="http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=540&contId=35" title="Linda M. Dillman">Linda M. Dillman</a>, Executive Vice President, Risk Management, Benefits and Sustainability, Wal-Mart</p><p><a style="font-weight: bold;" title="John Halamka" href="http://www.ansi.org/standards_activities/standards_boards_panels/hisb/Halamka.aspx?menuid=3">John Halamka</a> M.D., M.S., Chief Information Officer, Beth Israel Deaconess Medical Center & Harvard Medical School and Chairman, Healthcare Information Technology Standards Panel (HITSP)</p> <p> <a style="font-weight: bold;" href="http://www.usnews.com/sections/opinion/bhealy" title="Bernadine Healy">Bernadine Healy</a> M.D., Former head of the National Institutes of Health (NIH), Health Editor & Columnist, <span style="font-style: italic;">U.S. News & World Report</span> </p> <p><span style="font-weight: bold;">Bernie Hengesbaugh</span>, Chief Operating Officer, The American Medical Association (<a title="AMA" href="http://www.ama-assn.org/">AMA</a>)</p> <p style="font-weight: bold;" class="MsoNormal"> </p> <p> <a style="font-weight: bold;" href="http://www.aafp.org/online/en/home/aboutus/theaafp/officersetc/directors/douglashenley.html" title="Douglas E. Henley">Douglas E. Henley</a>, M.D., F.A.A.F.P., Executive Vice President, American Academy of Family Physicians (AAFP) </p> <p> <a style="font-weight: bold;" href="http://medschool.ucsf.edu/about/leadership.aspx" title="David Kessler">David Kessler</a>, M.D.,Former FDA Commissioner, Vice Chancellor-Medical Affairs & Dean, School of Medicine, UCSF</p><p> <a style="font-weight: bold;" href="http://www.rwjf.org/about/staffbio.jsp?departmentId=47&id=8113" title="John Lumpkin">John Lumpkin</a> M.D, Senior Vice President, Director of Health Care Group, Robert Wood Johnson Foundation</p> <p> <a style="font-weight: bold;" href="http://www.aarp.org/about_aarp/aarp_leadership/photos_bios/Articles/a2003-01-27-rother.html" title="John Rother">John Rother</a>, Group Executive Officer of Policy & Strategy, AARP</p> <p><span style="font-weight: bold;"> Anna-Lisa Silvestre</span>, Vice President, Online Services, <a href="http://www.kaiserpermanente.org/" title="Kaiser Foundation Health Plan, Inc.">Kaiser Foundation Health Plan, Inc.</a> </p> <p> <a style="font-weight: bold;" href="http://www.fastercures.org/sec/executive">Greg Simon</a>, J.D., President, FasterCures </p> <p> <a style="font-weight: bold;" href="http://www.chcf.org/aboutchcf/view.cfm?itemID=108866" title="Mark D. Smith">Mark D. Smith</a>, M.D., MBA, President & Chief Executive Officer, The California HealthCare Foundation</p> <p> <a style="font-weight: bold;" title="Paul Tang" href="http://www.pamf.org/publicaffairs/presskit/bios/tangp.html">Paul Tang</a>, M.D., Internist & Vice President, Chief Medical Information Officer, Palo Alto Medical Foundation (PAMF) & Chairman, Board of Directors, American Medical Informatics Association (AMIA) </p> <p> <a style="font-weight: bold;" href="http://www.geneticalliance.org/ws_display.asp?filter=bio.terry" title="Sharon Terry">Sharon Terry</a>, M.A., President & Chief Executive Officer, Genetic Alliance</p><p><a href="http://www.acponline.org/college/pressroom/leadership.htm#evp"><span style="font-weight: bold;">John Tooker</span></a>, M.D., MBA, F.A.C.P., Executive Vice President & Chief Executive Officer, American College of Physicians (ACP) </p> <p> <a style="font-weight: bold;" href="http://www.livestrong.org/site/c.khLXK1PxHmF/b.2662935/k.85C4/Management_Team.htm#Ulman" title="Doug Ulman">Doug Ulman</a>, President, Lance Armstrong Foundation</p> <p> <a style="font-weight: bold;" href="http://medicine.ucsf.edu/hospitalists/people/robert_wachter.html" title="Robert M. Wachter">Robert M. Wachter</a>, M.D., Professor of Medicine, University of California-San Francisco (UCSF); Associate Chairman, UCSF Department of Medicine; Chief of the Medical Service, UCSF Medical Center</p> <p> <a style="font-weight: bold;" title="Matthew Zachary" href="http://imtooyoungforthis.org/about/leadership.html">Matthew Zachary</a>, Cancer Patient Advocate, Founder & Executive Director, The I'm Too Young for This! Cancer Foundation for Young Adults</p><p><span style="font-weight: bold; font-style: italic;">Update</span>: Added links to two more bios.<br /></p>

New advisory group on health

Posted by Missy Krasner, Product Marketing Manager Every day, people use Google to learn more about an illness, drug, or treatment, or simpl...

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9,000 and counting

<span class="byline-author">Posted by Rodrigo Vaca, Channel Marketing Manager, Google Enterprise</span><br /><br />This month, we passed the 9,000 mark for enterprise buyers of the <a title="http://www.google.com/enterprise/enterprise_search.html" href="http://www.google.com/enterprise/enterprise_search.html" target="_blank"> Google Search Appliance and the Google Mini</a><span style="">. </span>That's a great beginning, but we want to reach out even farther, which is why we're embarking on a partnership with <a href="http://www.ingrammicro.com/">Ingram Micro</a>, one of the largest global distributors of technology products in the world. Ingram has extensive reseller relationships that can help us deliver the power of search behind the firewall to businesses of all sizes, more efficiently and at a larger scale than we could on our own. <p></p>Both the Google Mini and the Google Search Appliance are available immediately to qualified Ingram Micro solution providers in the U.S., with plans for a phased rollout in other regions through the end of 2007.<br /><br />Contact us <a href="http://www.googlestore.com/appliance/product.asp?catid=3">here </a>to obtain a Google Mini or <a href="http://services.google.com/appliance/request_info/site">here</a> for a Google Search Appliance.

9,000 and counting

Posted by Rodrigo Vaca, Channel Marketing Manager, Google Enterprise This month, we passed the 9,000 mark for enterprise buyers of the Goo...

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Put your photos on a map, and Picasa on your phone

<span class="byline-author">Posted by Ping Chen and Joel Onofrio, Software Engineers</span><br /><br />If you've ever seen a great picture and wondered where it was, wished you could visit that exact spot yourself, or found yourself itching to share a great photo with somebody -- but you were away from a computer, we've got two new features on Picasa Web Albums to help you out. First, we're excited to let you know about 'Map My Photos' -- it lets you show exactly where you took your favorite snapshots. When you share an album with friends, they can see your best photos arrayed on a map (or even Google Earth). It's the perfect way to showcase a memorable road trip or a globe-trotting vacation.<br /><br />Here's how to get started: when you create a new album, just fill in the optional 'Place Taken' field. You can even drag and drop individual photos directly onto a map, and use built-in Google Maps technology to pinpoint exactly where each was shot. For a quick peek at what the results look like, check out our <a href="http://picasaweb.google.com/picasateam/VegasWeekend/photo#map">test gallery</a>.<br /><br />But wait! There's more. We're also launching the first version of Picasa Web Albums built specifically for mobile devices. You already have a couple of pictures stuffed in your wallet, and maybe even a few wallpapers stored on your phone. But what about all those snapshots you can't carry around? With <a href="http://www.google.com/intl/en_us/mobile/photos/index.html">Picasa Web Albums for mobile devices</a>, your favorite pictures are always with you. So next time you're at a loss for words when describing just how awesome, cute, or beautiful something really was, just grab your phone for visual backup.<br /><br />Of course, the mobile version of Picasa Web Albums lets you keep track of photo updates from friends and family, too. Just click 'My Favorites' from the main screen to see the latest photo albums that your contacts have posted to Picasa Web Albums -- you can even post a quick comment on their photos, using your phone. Thumbnails and photos are automatically re-sized for your device's screen, so pictures look good and download fast. All you need to get started is a phone with a web browser and a data plan; <a href="http://www.google.com/intl/en_us/mobile/photos/index.html"> learn more here</a>.<br /><br />As you enjoy your summer travels, remember to take plenty of snaps, and share the most beautiful places in the world (and don't forget to use your phone to show off pics from back home!).

Put your photos on a map, and Picasa on your phone

Posted by Ping Chen and Joel Onofrio, Software Engineers If you've ever seen a great picture and wondered where it was, wished you could...

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More organizing tools

<span class="byline-author">Posted by Darren Delaye, User Experience Designer</span><br /><br />We collaborate using <a href="http://docs.google.com/">Google Docs & Spreadsheets</a> so often at work that I now have more than 300 online documents. My project teams create shared documents and spreadsheets for everything: taking notes in meetings, planning product launches, analyzing usability studies, and much more. I also share docs with friends at work to plan baseball outings, and my fiancée and I are using a shared spreadsheet to help manage the guest list for our upcoming wedding. In other words, I'm one of many with a desperate need to organize all my online documents. Thankfully, I got the chance to design a new interface for Google Docs & Spreadsheets that includes folders and some convenient ways to quickly manage and access all my documents (and if you're like me, your own collection of online docs and spreadsheets is growing daily).<br /><br />Now when you sign in, you'll see a new interface that lets you create personal folders for each of your projects, and drag your online documents and spreadsheets into them. On the lefthand side, you'll see a list of all the people you are collaborating with; click on any name to see all the files you're working on with them. To read more about this new interface, head over to the <a href="http://google-d-s.blogspot.com/2007/06/entirely-new-way-to-stay-organized.html">Docs & Spreadsheets blog</a>.<br /><br />The wedding planning continues -- but at least all the docs I need are now easier to find in a folder. Hope your own organizing is easier now too.

More organizing tools

Posted by Darren Delaye, User Experience Designer We collaborate using Google Docs & Spreadsheets so often at work that I now have more...

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Introducing Google Earth Outreach

<span class="byline-author">Posted by Rebecca Moore, Manager, Google Earth Outreach</span><br /><br />When <a href="http://earth.google.com/">Google Earth</a> launched two years ago, it was fun to see that many people around the world used it to fly to their homes, navigate around their neighborhoods, and explore the planet. But when, in September 2005, it was used to rescue stranded victims in the aftermath of Katrina, we realized that Google Earth had the potential to be a significant tool beyond personal exploration. We began to see public-benefit KMLs created for things like environmental protection and global public health. A large number of non-profit groups started contacting us, asking good questions: can Google Earth help us illustrate our projects in a new and more compelling manner than text and slideshows? Are there methods or tools for importing our existing data into Google Earth? Can you tell us about any other non-profits who’ve been successful at using GE to reach a new audience, raise awareness, gain volunteers, inspire people into action, and create a tangible impact?<br /><br />We listened carefully and worked on this for more than a year, and now, the answer is “Yes!” Today we're formally launching <a href="http://earth.google.com/outreach/index.html">Google Earth Outreach</a>, a program designed to empower non-profit groups with the resources, tools, and inspiration that they need to leverage the power of Google Earth for their cause. This is where public service groups can find online guides and video tutorials, inspiring case studies and a gallery of high-quality, public-benefit KML. We are offering free Google Earth Pro licenses to qualified non-profit 501(c)(3) organizations. And the Earth Outreach team is also moderating <a href="http://groups.google.com/group/google-earth-outreach/topics">a forum</a> to foster discussion, exchange ideas, and give technical support.<br /><br />We're excited to see the birth of Google Earth Outreach, and it's truly an honor for us to be able to support the critically important work of these groups. As Dr. Jane Goodall said, "Only if we understand can we care. Only if we care will we help. With Google Earth Outreach, more people have the chance to see, to care, and then to act."<br /><br /><span style="font-weight: bold;">Update</span>: Here's some video from our Google Earth Outreach event on Tuesday. Enjoy!<br /><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/qYJwxnD9JmY"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/qYJwxnD9JmY" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

Introducing Google Earth Outreach

Posted by Rebecca Moore, Manager, Google Earth Outreach When Google Earth launched two years ago, it was fun to see that many people around...

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Why we're buying DoubleClick

<span class="byline-author">Posted by Alex Kinnier, Group Product Manager</span><br /><br />In April we <a href="http://www.google.com/intl/en/press/pressrel/doubleclick.html" title="announced">announced</a> that we're buying DoubleClick, a leading company in the ad serving business. When we made this announcement, we gave some of our reasons. But because online advertising is complicated, I thought I'd step back a bit and offer some more context. If you're an expert, please bear with me, as some of what follows will seem elementary to those already familiar with the online advertising world. If you're not, I hope this gives you a better understanding of how advertisers, publishers, ad serving companies, agencies and other companies such as Google all fit into this exciting new mix.<br /><br /><b>A little history</b><br />In the earliest years, online ads were simple banner ads on websites. Advertisers would purchase these banner ads for those sites their customers would likely visit. A tire company, for example, would place banner ads on sites for automobile enthusiasts.<br /><br />An innovation followed: Text-based ads targeted at search. Type “drip irrigation” into a search engine and up pop ads, or “sponsored links,” to gardening service and supply companies. This development made online advertising accessible to small advertisers for the first time. According to a May 2007 IAB (Interactive Advertising Bureau) study called the "<a title=""Internet Advertising Revenue Report,"" href="http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_Final.pdf">Internet Advertising Revenue Report</a>," text-based search ads now account for 40 percent of online ads. Google, Yahoo! and MSN are the leaders in managing this category of text-based ads.<p></p>The same IAB study notes that display ads account for roughly another 40 percent of online ad sales. Unlike text ads, these may incorporate 3-D graphics, full-motion video, sound and user interactivity. And the remaining 20 percent consists of other categories such as email, classified and lead-generation ads.<br /><br />Three portals – AOL, Yahoo! and MSN – lead the industry in display ads. Each has more than $1 billion in annual display ad revenue. Content sites such as CNET and ESPN.com are also in the game. Google, however, has been a minor player in display advertising.<br /><br />Meanwhile, ad serving companies such as DoubleClick, Atlas, and MediaPlex have been helping advertisers get their ads onto these sites and measure how effective the ads are. Since Google has never played in this space, acquiring DoubleClick will enable us to complement our search and content-based advertising capabilities. Its products and technologies will help to improve online advertising for consumers, advertisers and publishers.<br /><br />By enabling our AdSense network to work with DoubleClick’s delivery mechanisms, for example, advertisers can obtain more precise metrics in order to judge the effectiveness of their campaigns. The combination of the technologies and expertise of Google and DoubleClick will help publishers better monetize their unsold inventory, thus helping to fuel the creation of even more rich and diverse content on the Internet.<br /><br /><b>What ad serving is</b><br />As you might expect, ad serving is the act of serving, or delivering, ads to websites. Google and DoubleClick play different but complementary roles in online advertising. Google primarily sells ads, and DoubleClick delivers (serves) ads. The relationship between Google and DoubleClick is analogous to the relationship between Amazon.com and Federal Express. Amazon.com makes money by selling a book to the consumer. Federal Express makes money by delivering it to the consumer.<br /><br />For some perspective on the relative size of the ad serving business versus the online ad sales business, some industry estimates put the latter, globally, at about $20-30 billion. According to various <a title="eMarketer" href="http://www.emarketer.com/">eMarketer</a> studies (available by subscription), estimates of ad serving, on the other hand, are many times smaller -- probably 20 times smaller, or even less.<br /><br /><b>How ad serving works</b><br />There are two types of ad-serving products: publisher and advertiser-agency. Publishers use ad-serving products to manage how and when the ads they have sold appear in their websites. For example, will the ad appear on the front page of the site, or on a subsequent page? The process of placing the ad on the appropriate page and in the appropriate size is managed by the publisher’s ad server.<br /><br />In addition to placing ads in the right location at the right time, ad servers report on the performance of the ads. This is an absolutely vital function. Real-time performance reporting enables advertisers and agencies to change the content, and timing of ads almost on the fly. The value to the advertiser-agency of an ad-serving company such as DoubleClick is having a single place to measure and report on all online campaigns for ads that run on different sites across the web.<br /><br /><b>How Google and DoubleClick differ</b><br />Google makes money primarily by selling text-based ads to advertisers and their agencies. These are displayed on Google.com and partner sites through our <a href="http://adsense.google.com/" title="AdSense program">AdSense program</a>. We get paid when consumers click on the ads.<br /><br />DoubleClick is in the ad-serving business and has two primary products. DART for Advertisers is an ad server that gives advertisers/agencies the tools to plan, deliver and report on their online ads. DART for Publishers gives publishers the tools to place ads on their site, optimize them, and assess placement to make the best use of their ad inventory. For the most part, DoubleClick is paid by advertisers and publishers to serve and report on ads. These are two vital and interrelated functions. Allowing agencies and advertisers to deliver ads in the right context and monitor their effectiveness maximizes the return on investment for a given ad or campaign. Ultimately, this leads to better and more relevant ads for the consumer.<br /><br /><b>Why we're buying DoubleClick</b><br />In summary, we're buying DoubleClick because: <ol><li>DoubleClick's products and technology are complementary to our search and and content-based text advertising business, and give us new opportunities to improve online advertising for consumers, advertisers and publishers.</li><li>Historically, we've not allowed third parties to serve into Google's AdSense network, which has made it hard for advertisers to get performance metrics. Together, Google and DoubleClick can deliver a more open platform for advertisers, and provide the metrics they need to manage marketing campaigns.</li><li>By combining Google's infrastructure with DoubleClick's knowledge of agencies and publishers, we can create the next generation of more innovative ad serving technology, one that significantly improves the efficiency and effectiveness of online advertising.</li><li>To manage ad inventory, some of the largest publishers use DoubleClick DART for Publishers – but a good portion of it goes unsold. It's our view that the combination of DoubleClick and Google will help these publishers succeed by monetizing their unsold inventory. </li></ol>We believe DoubleClick can help Google deliver better, more relevant display ads, which improves the online experience of consumers. From a technical perspective, Google will also be able to get web pages to load faster by reducing latency from ad servers. Publishers will benefit by making more money from remnant inventory and – as has been the case with other technologies we've acquired – we hope to make ad serving more accessible. Smaller publishers would get access to DoubleClick's ad serving technology, enabling them to better compete in the global marketplace.<br /><br />Advertisers and agencies will benefit, too. AdSense will support certain ad tags so advertisers will be able to use a broader selection of formats in our ad network, improving ad relevance. And the experience for advertisers will be more efficient, because there will be an ad server that provides consolidated reporting and management of display ads on all properties and networks. More generally, we'll be able to use our technology and record of innovation to improve the quality of existing products in the marketplace. We intend to invest heavily in R&D and product development to respond to the demand from publishers, advertisers and agencies for better tools.<br /><br />In short, Google’s acquisition of DoubleClick will benefit all parties in the online advertising business, including advertisers, publishers, agencies and, most importantly, consumers.

Why we're buying DoubleClick

Posted by Alex Kinnier, Group Product Manager In April we announced that we're buying DoubleClick, a leading company in the ad serving ...

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