Insight into YouTube videos

<span class="byline-author">Posted by Tracy Chan, Product Manager, YouTube</span><br /><br />I remember the first time a video I posted to YouTube cracked 100 views. I wasn't so much surprised as curious: Who were these people? How did they find this video? Where did they come from?<br /><br />Today we're taking our first step towards answering these questions with YouTube Insight, a free tool that enables anyone with a YouTube account -- users, <a href="http://www.youtube.com/partners">partners</a>, and <a href="http://www.youtube.com/advertise">advertisers</a> -- to view detailed statistics about the videos that they upload. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, you can find currently available metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBwuwJjTJ_tibtdOXt_OCco20FKSnvy81ZUE3lnX2SFjbqA570atIRIV0xA8Qy55Nq0Myk-sESuSrKNYByUYzGRMSkwFOBPg_AJPDgReISp3PP9spn2i4zuIsZn5Nv2bdEBRJhOvnPudHI/s1600-h/Insight_screen.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182266635377785378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBwuwJjTJ_tibtdOXt_OCco20FKSnvy81ZUE3lnX2SFjbqA570atIRIV0xA8Qy55Nq0Myk-sESuSrKNYByUYzGRMSkwFOBPg_AJPDgReISp3PP9spn2i4zuIsZn5Nv2bdEBRJhOvnPudHI/s320/Insight_screen.gif" style="cursor: pointer;" /></a><br /></div><br />Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing -- both on and off the site -- and reach the right viewers. As a result, Insight turns YouTube into one of the world's largest focus groups.<br /><br />There's more about this on the <a href="http://www.youtube.com/blog?entry=IRJjhiDz6RU">YouTube blog</a>.<br /><br /><div style="text-align: center;"><br /></div>

Insight into YouTube videos

Posted by Tracy Chan, Product Manager, YouTube I remember the first time a video I posted to YouTube cracked 100 views. I wasn't so much...

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Today is Document Freedom Day

<span class="byline-author">Posted by Zaheda Bhorat, Open Source Programs Manager</span><br /><br />Today, the world is celebrating the first-ever <a href="http://documentfreedom.org/" id="bs6y" title="Document Freedom Day">Document Freedom Day</a>. More than 200 teams in 60 countries are spending today <a href="http://www.documentfreedom.org/2008" id="r93r" title="raise awareness">raising awareness</a> about document freedom by hosting speakers, events, and literally raising the DFD flag. Through such activities, these teams are committed to spreading the word about the importance of open documents and the workable open standards that ensure your access to your documents now and in the future. We at Google wholeheartedly join the <a href="http://documentfreedomdaysydney.googlepages.com/" id="wvg_" title="community of users">community of users</a>, <a href="http://documentfreedom.org/" id="o_.r" title="organisations">organisations</a>, <a href="http://www.odfalliance.org/members.php#viewall" id="bgwc" title="businesses">businesses</a>, <a href="http://www.oss.gov.za/" id="zmd8" title="governments">governments</a> and individuals around the world in today's celebration.<br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3nelI7XzvSQAwFezTviVOoSyreyzgCLIArFyRteEEOh8KI1bJC4nB9U4bxwrsFxKmXJUX7Asc4jrYsihuwzz-VMlpSUQ5sH3Q1-safLUEATd9CMBcpuxta_ieQw5_MbcjkBEwwxlLjqBQ/s1600-h/ODF.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5182077343284148754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3nelI7XzvSQAwFezTviVOoSyreyzgCLIArFyRteEEOh8KI1bJC4nB9U4bxwrsFxKmXJUX7Asc4jrYsihuwzz-VMlpSUQ5sH3Q1-safLUEATd9CMBcpuxta_ieQw5_MbcjkBEwwxlLjqBQ/s320/ODF.gif" style="cursor: pointer; width: 107px; height: 163px;" /></a><br /></div><br />Our <a href="http://www.google.com/corporate/" id="fc:g" title="mission">mission</a> concerning the world's information is well known. Naturally, your access to <i id="ddqe">your</i> information is also important to us. When you save a document, you need to be sure that the information in it will be accessible tomorrow, a month from now, ten years from now. How and where you choose to access your documents shouldn't make a difference. This is what Document Freedom Day is about.<br /><br />Five years ago, who would have thought that we'd be accessing the documents we created then on our cell phones? And yet today we expect this. The standard by which your document is formatted today absolutely needs to be readable and available to those who design the technology for tomorrow. This is the only way that you will know for sure that the information you entrust to your documents now will be yours for as long as you want it to be.<br /><br />So wherever you are, join the fun and support your freedom to access your information. <a href="http://documentfreedom.org/Open_Standards" id="xwa0" title="Find out more">Find out more</a> and help to spread the word: Document freedom means freedom of information for all of us, now, later and long, long into the future.<br /><div style="text-align: center;"><br /></div>

Today is Document Freedom Day

Posted by Zaheda Bhorat, Open Source Programs Manager Today, the world is celebrating the first-ever Document Freedom Day . More than 200 te...

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Making search better in Catalonia, Estonia, and everywhere else

<span class="byline-author">Posted by Paul Haahr and Steve Baker, Software Engineers, Search Quality</span><br /><br /><span id="hsbu" style="font-style: italic;">We recently began a series of posts on how we harness the power of data</span><span id="wanr" style="font-style: italic;">. <a href="http://googleblog.blogspot.com/2008/03/why-data-matters.html" id="m2px" target="_blank" title="Earlier">Earlier</a> we told you </span><i id="cmab" style="font-style: italic;">how data has been critical to the advancement of search; about using data to <a href="http://googleblog.blogspot.com/2008/03/using-log-data-to-help-keep-you-safe.html" id="cxjy" target="_blank" title="make our products safe">make our products safe</a> and to <a href="http://googleblog.blogspot.com/2008/03/using-data-to-help-prevent-fraud.html" id="thga" title="prevent fraud">prevent fraud</a>; </i><span id="i1_j" style="font-style: italic;">this post is the newest in the series. -Ed.</span><br /><br />One of the most important uses of data at Google is building language models. By analyzing how people use language, we build models that enable us to interpret searches better, offer spelling corrections, understand when alternative forms of words are needed, offer <a href="http://www.google.com/language_tools" id="zt8y" title="machine translation"><span id="q.ix">language</span> translation</a>, and even <a href="http://googleblog.blogspot.com/2007/05/search-without-boundaries.html" id="e-d4" title="suggest when searching in another language is appropriate">suggest when searching in another language is appropriate</a>.<br /><br />One place we use these models is to find alternatives for words used in searches. For example, for both English and French users, "GM" often means the company "General Motors," but our language model understands that in French searches like <a href="http://www.google.fr/search?hl=fr&q=seconde+GM" id="myy8" title="seconde gm">seconde GM</a>, it means "Guerre Mondiale" (World War), whereas in <a href="http://www.google.fr/search?hl=fr&q=STI+GM" id="yz1y" title="STI GM">STI GM</a> it means "Génie Mécanique" (Mechanical Engineering). Another meaning in English is "genetically modified," which our language model understands in <a href="http://www.google.com/search?q=GM+corn&hl=en" id="rf9x" title="GM corn">GM corn</a>. We've learned this based on the documents we've seen on the web and by observing that users will use both "genetically modified" and "GM" in the same set of searches.<br /><br /><div id="rugn"> </div> <div id="w772"> </div> We use similar techniques in all languages. For example, if a Catalan user searches for <a href="http://www.google.es/search?hl=ca&q=resultat+elecci%C3%B3+barris+BCN" id="w3e2" target="_blank">resultat elecció barris BCN</a> (searching for the result of a neighborhood election in Barcelona), Google will also find pages that use the words "resultats" or "eleccions" or that talk about "Barcelona" instead of "BCN." And our language models also tell us that the Estonian user looking for <a href="http://www.google.ee/search?hl=et&q=Tartu+juuksur" id="b8_i" title="Tartu juuksur">Tartu juuksur</a>, a barber in Tartu, might also be interested in a "juuksurisalong," or "barber shop."<br /><br />In the past, language models were built from dictionaries by hand. But such systems are incomplete and don't reflect how people actually use language. Because our language models are based on users' interactions with Google, they are more precise and comprehensive -- for example, they incorporate names, idioms, colloquial usage, and newly coined words not often found in dictionaries.<br /><br />When building our models, we use billions of web documents and as much historical search data as we can, in order to have the most comprehensive understanding of language possible. We analyze how our users searched and how they revised their searches. By looking across the aggregated searches of many users, we can infer the relationships of words to each other.<br /><br />Queries are not made in isolation -- analyzing a single search in the context of the searches before and after it helps us understand a searcher's intent and make inferences. Also, by analyzing how users modify their searches, we've learned related words, variant grammatical forms, spelling corrections, and the concepts behind users' information needs. (We're able to make these connections between searches using cookie IDs -- small pieces of data stored in visitors' browsers that allow us to distinguish different users. To understand how cookies work, <span id="ng3y" style="color: rgb(204, 0, 0);"><a title="watch this video" target="_blank" href="http://youtube.com/watch?v=XfZLztx8cKI" id="e0o:">watch this video</a><span id="i6k_" style="color: rgb(0, 0, 0);">.</span></span>)<br /><br />To provide more relevant search results, Google is constantly developing new techniques for language modeling and building better models. One element in building better language models is <a href="http://googleblog.blogspot.com/2005/08/machines-do-translating.html" id="z0.8" title="use more data">using more data</a> collected over longer periods of time. In languages with many documents and users, such as English, our language models allow us to improve results deep into the "long tail" of searches, learning about rare usages. However, for languages with fewer users and fewer documents on the web, building language models can be a challenge. For those languages we need to work with longer periods of data to build our models. For example, it takes more than a year of searches in Catalan to provide a comparable amount of data as a single day of searching in English; for Estonian, more than two and a half years worth of searching is needed to match a day of English. Having longer periods of data enables us to improve search for these less commonly used languages.<br /> <div id="j.kk"> </div> <div id="wj5b" style="margin-top: 0px; margin-bottom: 0px;"> <br /> </div> At Google, we want to ensure that we can help users everywhere find the things they're looking for; providing accurate, relevant results for searches in all languages worldwide is core to Google's mission. Building extensive models of historical usage in every language we can, especially when there are few users, is an essential piece of making search work for everyone, everywhere.

Making search better in Catalonia, Estonia, and everywhere else

Posted by Paul Haahr and Steve Baker, Software Engineers, Search Quality We recently began a series of posts on how we harness the power of ...

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A common sense approach to Internet safety

<span class="byline-author">Posted by Elliot Schrage, Vice President of Global Communications and Public Affairs</span><br /><br />Over the years, we've built tools and offered resources to help kids and families stay safe online. Our <a id="dwzd" href="http://www.google.com/support/bin/static.py?page=searchguides.html&ctx=preferences&hl=en" title="SafeSearch" target="_blank">SafeSearch</a> feature, for example, helps filter explicit content from search results.<br /><br />We've also been involved in a variety of local initiatives to educate families about how to stay safe while surfing the web. Here are a few highlights:<br /><ul id="z5gh"><li id="k:a9"> In the U.S., we've worked with <a id="he:v" href="http://www.commonsensemedia.org/" title="Common Sense Media" target="_blank">Common Sense Media</a> to promote awareness about online safety and have donated hardware and software to improve the ability of the <a id="mlqw" href="http://www.missingkids.com/" title="NCMEC" target="_blank">National Center for Missing and Exploited Children</a> to combat child exploitation. </li></ul><ul id="lfeu"><li id="yl0-">Google UK has collaborated with child safety organizations such as <a id="ljia" href="http://youtube.com/user/Beatbullying" title="Beatbullying" target="_blank">Beatbullying</a> and <a id="ofy-" href="http://www.childnet.com/kia" title="Childnet" target="_blank">Childnet</a> to raise awareness about cyberbullying and share prevention messages, and with law enforcement authorities, including the <a id="hx.x" href="http://www.ceop.gov.uk/" title="Child Exploitation and Online Protection Centre" target="_blank">Child Exploitation and Online Protection Centre</a>, to fight online exploitation. </li></ul> <ul id="rr8s"><li id="o38."> Google India initiated "Be NetSmart," an Internet safety campaign created in cooperation with local law enforcement authorities that aims to educate students, parents, and teachers across the country about the great value the Internet can bring to their lives, while also teaching best practices for safe surfing. </li></ul><ul id="x88i"><li id="ca:p">Google France launched child safety education initiatives including <a id="fv8g" href="http://www.tousconnectes.com/" title="Tour de France des Collèges" target="_blank">Tour de France des Collèges</a> and <a id="qtkk" href="http://www.cherchenet.fr/" title="Cherche Net" target="_blank">Cherche Net</a> that are designed to teach kids how to use the Internet responsibly. </li></ul> <ul id="a3h7"><li id="q5_h"> And Google Germany worked with the national government, industry representatives, and a number of local organizations recently to launch a <a id="ahzr" href="http://www.fragfinn.de/" title="search engine for children" target="_blank">search engine for children</a>. </li></ul> As part of these ongoing efforts to provide online safety resources for parents and kids, we've created <a id="l_k4" title="Tips for Online Safety" href="http://www.google.com/familysafety" target="_blank">Tips for Online Safety</a>, a site designed to help families find quick links to safety tools like SafeSearch, as well as new resources, like a video offering online safety pointers that we've developed in partnership with Common Sense Media. In the <a title="video" href="http://youtube.com/watch?v=kUyQI0USNSY" id="d.sk">video</a>, Anne Zehren, president of Common Sense, offers easy-to-implement tips, like how to set privacy and sharing controls on social networking sites and the importance of having reasonable rules for Internet use at home with appropriate levels of supervision.<br /><br />Users can also download our new <a href="http://services.google.com/blog_resources/google_family_safety_guide.pdf">Online Family Safety Guide</a> (<span style="font-size:85%;">PDF</span>), which includes useful Internet Safety pointers for parents, or check out a quick <a id="g.-a" title="tutorial" href="http://kids.getnetwise.org/tools/searchsafe/google-search" target="_blank">tutorial</a> on SafeSearch created by one of our partner organizations, GetNetWise.<br /><br />We all have roles to play in keeping kids safe online. Parents need to be involved with their kids' online lives and teach them how to make smart decisions. And Internet companies like Google need to continue to empower parents and kids with tools and resources that help put them in control of their online experiences and make web surfing safer.<br /><br /><object height="355" width="425"><param name="movie" value="http://www.youtube.com/v/kUyQI0USNSY&hl=en"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/kUyQI0USNSY&hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"></embed></object>

A common sense approach to Internet safety

Posted by Elliot Schrage, Vice President of Global Communications and Public Affairs Over the years, we've built tools and offered resou...

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OpenSocial continues to grow: Welcome, Yahoo!

<span class="byline-author">Posted by Dan Peterson, Product Manager</span><br /><br />Last November, <a title="OpenSocial was kicked off" href="http://googleblog.blogspot.com/2007/11/opensocial-makes-web-better.html" id="acjj">OpenSocial was created</a> to help build infrastructure for the social web. OpenSocial provides a common mechanism for developers to easily hook into many different social networks and extend their functionality. Sites including MySpace and orkut have begun to provide OpenSocial applications to their users, and hi5 will be rolling out next week.<br /><br />Today we're pleased that <a href="http://ycorpblog.com/2008/03/25/announcing-the-opensocial-foundation/">Yahoo! has announced its support for OpenSocial</a>. We're looking forward to having Yahoo! users join the hundreds of millions of people who will soon enjoy OpenSocial applications. This addition means even more distribution for developers, encourages participation by even more websites, and, most importantly, results in more features for users all across the web.<br /><br />In addition, Yahoo!, MySpace, and Google are joining with the broader community to create a non-profit foundation to foster the continued open development of OpenSocial. To that end, we've also launched <a href="http://www.opensocial.org/">OpenSocial.org</a>, designed to become the main documentation hub and primary source of information about OpenSocial. To learn more, and to get involved, please review the <a href="http://sites.google.com/a/opensocial.org/opensocial/OpenSocial-Foundation-Proposal">foundation proposal</a>.<br /><br />With that, welcome, Yahoo! We look forward to growing the social web together.

OpenSocial continues to grow: Welcome, Yahoo!

Posted by Dan Peterson, Product Manager Last November, OpenSocial was created to help build infrastructure for the social web. OpenSocial p...

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The end of the FCC 700 MHz auction

<span class="byline-author">Posted by Richard Whitt, Washington Telecom and Media Counsel, and Joseph Faber, Corporate Counsel</span><br /><br />This afternoon the Federal Communications Commission <a title="announced" href="http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-280968A1.pdf" id="x4ot">announced</a> the <a title="results" href="http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-08-595A2.pdf" id="pk1d">results</a> of its 700 MHz spectrum auction. While the Commission's anti-collusion rules prevent us from saying much at this point, one thing is clear: although Google didn't pick up any spectrum licenses, the auction produced a major victory for American consumers.<br /><br />We congratulate the winners and look forward to a more open wireless world. As a result of the auction, consumers whose devices use the C-block of spectrum soon will be able to use any wireless device they wish, and download to their devices any applications and content they wish. Consumers soon should begin enjoying new, Internet-like freedom to get the most out of their mobile phones and other wireless devices.<br /><br />We'll have more to say about the auction in the near future. Stay tuned.

The end of the FCC 700 MHz auction

Posted by Richard Whitt, Washington Telecom and Media Counsel, and Joseph Faber, Corporate Counsel This afternoon the Federal Communications...

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New Google AJAX Language API - Tools for translation and language detection

<span class="byline-author">Posted by Brandon Badger, Product Manager</span><br /><br />The main goal of our AJAX APIs team is to provide developers with the tools needed to create the next generation of great web applications. Our 20% goal is world peace. What better way to help further both objectives than to launch a Language API? :) <br /><br />The API helps developers automatically translate content in their applications. Users on these sites will have an easier time communicating across lingual boundaries.<br /><br />The Language API provides both translation and language detection. Here's an example of the translation tool in action:<br /><br /><iframe width='500' height='170' frameborder='0' scrolling='no' src='http://www.google.com/uds/samples/language/translate.html' style='border: 1px solid #cccccc'></iframe><br /><br />You can play around with the language detection capabilities via this example widget:<br /><br /><iframe width='500' height='170' frameborder='0' scrolling='no' src='http://www.google.com/uds/samples/language/detect.html' style='border: 1px solid #cccccc'></iframe><br /><br />For more information on how to use the Language API in your code, please refer to the documentation <a href="http://code.google.com/apis/ajaxlanguage/">here</a>.

New Google AJAX Language API - Tools for translation and language detection

Posted by Brandon Badger, Product Manager The main goal of our AJAX APIs team is to provide developers with the tools needed to create the n...

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