healthy4u

Finding flu vaccine information in one easy place

This year, it's especially important to have clear information on what you can do to prepare for the flu season. With this in mind, we are happy to share a new feature for the U.S. which allows you to more easily find locations near you for getting both the seasonal and H1N1 flu vaccine. After <a href="http://googleblog.blogspot.com/2009/10/google-flu-trends-expands-to-16.html">expanding</a> <a href="http://www.google.org/flutrends/">Google Flu Trends</a> to a total of 20 countries and 38 languages, allowing more people to see near real-time estimates of flu activity, we began brainstorming with the <a href="http://www.hhs.gov/">U.S. Department for Health and Human Services</a> (HHS), their flu.gov collaborators and the American Lung Association on the flu shot finder and other ways Google can be helpful to people this flu season. You can check out the flu shot finder at <a href="http://www.google.com/flushot">www.google.com/flushot</a>. The same tool will also be available shortly on <a href="http://www.flu.gov/">www.flu.gov</a> and the <a href="http://www.flucliniclocator.org/">American Lung Association</a> websites. It's important to note that this project is just beginning and we have not yet received information about flu shot clinics for many locations. In addition, many locations that are shown are currently out of stock. We launched this service now in order to help disseminate information about locations where vaccines are available, and also to make more vaccine providers aware of the project so that they can contribute. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0uzEZEovYRQpj_KqxWlM3MwtMr5S5qlF8DRsc3LNmafvDgTc_gQyXOxWrFfugKslNF1PlPR_yFu0JlX4PnlbhGc8jjph38p_O8hcKQdjyKjiO_ucsGLbHN9rxENvVuUj4bo1MXwm8fmM/s1600-h/Pittsburgh_example.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5402522558599676066" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0uzEZEovYRQpj_KqxWlM3MwtMr5S5qlF8DRsc3LNmafvDgTc_gQyXOxWrFfugKslNF1PlPR_yFu0JlX4PnlbhGc8jjph38p_O8hcKQdjyKjiO_ucsGLbHN9rxENvVuUj4bo1MXwm8fmM/s400/Pittsburgh_example.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 223px;" /></a> Especially given <a href="http://www.nytimes.com/info/swine-flu-h1n1-vaccine/?scp=1-spot&sq=h1n1%20vaccine&st=cse">slower than expected vaccine production</a>, we think it's important to bring together flu shot information in a coherent manner. We've been working with HHS, the Centers for Disease Control and Prevention (CDC) and state and local health agencies to gather information on flu vaccine locations across the country, particularly for the H1N1 flu vaccine (both the nasal-spray vaccine and the shot). At the moment we have data for locations of flu vaccine directly from 20 states and counting. We are also continuing to add information from chain pharmacies and other providers in all 50 states; today, you'll find results from chains such as Walgreens, CVS and PDX participants, such as Kmart, Duane Reade, WinnDixie and Giant Eagle. Of course you should still call flu vaccine providers ahead of time to find out more about availability and eligibility for the two vaccines. We hope to continue providing you with relevant information to help keep you and your loved ones healthy.<div> </div><div>Update on 11/19: We just added the flu shot finder as a search feature on Google.com. Now, if you search for terms like [<a href="http://www.google.com/search?hl=en&source=hp&q=flu">flu</a>], [<a href="http://www.google.com/search?hl=en&q=flu+shot">flu shot</a>], [<a href="http://www.google.com/search?hl=en&q=h1n1+shot">h1n1 shot</a>] or [<a href="http://www.google.com/search?hl=en&q=flu+vaccine">flu vaccine</a>], information will appear at the top of your search results, including flu tips from flu.gov as well as the flu shot finder box with an expanding map that displays locations where you can receive seasonal and/or H1N1 flu shots.</div><div> </div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVUIHL0Zuto5dLQdNKclfi2VNCP1o7q6iN_vMIayYEJZ1PY1_LTJuF5FV_9go3aqVbKFYV16NinPudHi6jjtNGdaZES2vhPxzTyzK4QjdN4s893jq5ReFnxPW5bjHfRxc6e0-dVkbMWS8/s1600/FluOnebox.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5405909551550449954" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVUIHL0Zuto5dLQdNKclfi2VNCP1o7q6iN_vMIayYEJZ1PY1_LTJuF5FV_9go3aqVbKFYV16NinPudHi6jjtNGdaZES2vhPxzTyzK4QjdN4s893jq5ReFnxPW5bjHfRxc6e0-dVkbMWS8/s400/FluOnebox.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 113px;" /></a> Posted by Roni Zeiger, M.D., Product Manager and Jennifer Haroon, Product Marketing Manager</div>

Finding flu vaccine information in one easy place

This year, it's especially important to have clear information on what you can do to prepare for the flu season. With this in mind, we a...

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Health IT Personnel: Want To Bone Up On Technology? Try This

An interesting article appeared in an IT journal that merits brief mention with respect to electronic health records: "<a style="font-family: arial;" href="http://www.computerworld.com/s/article/9139771/Want_to_bone_up_on_wireless_tech_Try_ham_radio?taxonomyId=15&pageNumber=1">Want to bone up on wireless tech? Try ham radio</a>" Computerworld, October 29, 2009 I find it interesting in that in no interaction that I recall with IT personnel, my amateur radio background and the deep understanding of technology it imparted seemed of interest or value to them. Key point in the article: <blockquote style="font-family:arial;">"For IT professionals, ham radio can foster skills that are translatable into real-world wireless and wired networking applications."</blockquote> I would extend this to many other IT-dependent areas. Unfortunately, many IT personnel - and many so called physician directors of information systems - seem to be "appliance operators", a term hams use to describe people who can push buttons but lack a depth of understanding of what goes on "inside the box". Also expressed in ham radio terms, I have found most IT personnel in hospitals to be at the "CB operator" level of technological understanding, where "computer" equates to "cybernetic miracle," and computerization equates automatically to "improvement." <div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaSy149Zy-FHmSJcEIOfMcUe3f44mlx7ABp_aTeiTsTBClSVp_myDoPl96k0h88pSxNoCXKmdNgMaHWqYwRuM9n5En9yg5RcIal2gQwv_38jv_-rUYVFEzNPqNlPNjbCEycwced7MFz-0a/s1600-h/walkie.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5402515155248748370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaSy149Zy-FHmSJcEIOfMcUe3f44mlx7ABp_aTeiTsTBClSVp_myDoPl96k0h88pSxNoCXKmdNgMaHWqYwRuM9n5En9yg5RcIal2gQwv_38jv_-rUYVFEzNPqNlPNjbCEycwced7MFz-0a/s320/walkie.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 175px; height: 230px;" /></a> Breaker, breaker, big buddy! </div> For IT personnel, studying and then securing a ham radio license and experimenting might give them the technical skills they need to be more fully in control of their systems, rather than the systems being in control of them. <div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0xWFIL46J_Ptusi3hrVLnXsReh_whLl5An1sJ_4sjxC6ucyadO9XU2boxHxxYRqg_8Bc7_4-MFF6XnSbNnYdb_T2U7_fyTwmRgvSY6LP7rBBp3N_28aaEAk6pmxZz_dzo075wm1rq18Lj/s1600-h/ssfix.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5402515980189678482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0xWFIL46J_Ptusi3hrVLnXsReh_whLl5An1sJ_4sjxC6ucyadO9XU2boxHxxYRqg_8Bc7_4-MFF6XnSbNnYdb_T2U7_fyTwmRgvSY6LP7rBBp3N_28aaEAk6pmxZz_dzo075wm1rq18Lj/s320/ssfix.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 202px; height: 152px;" /></a>This physician-informaticist diagnosing and treating ailments in an electronic patient, the classic <a href="http://www.rigpix.com/tentec/corsairii.htm">Ten Tec Corsair II</a> amateur radio transceiver. </div> Such expertise could also help ameliorate the problems noted on this site regarding healthcare IT. -- SS (Amateur radio, extra class)

Health IT Personnel: Want To Bone Up On Technology? Try This

An interesting article appeared in an IT journal that merits brief mention with respect to electronic health records: " Want to bone up...

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A WiFi wonderland in the sky... and on the ground!

The holiday season is always about connecting with friends, family... and the web. During the holidays in particular, the web brings us closer to others through the <a href="http://www.gmail.com/">email</a> we send, <a href="http://www.youtube.com/results?search_query=snow+sledding&search_type=&aq=f">YouTube videos</a> we share, <a href="http://www.google.com/products?q=fruit+cake&hl=en&aq=f">gifts</a> we buy, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS336US336&ei=OHj0SsSiNoLSngeq4vnsBQ&sa=X&oi=spell&resnum=0&ct=result&cd=1&ved=0CAYQBSgA&q=your+a+mean+one+mr.+grinch&spell=1">holiday music</a> we listen to and <a href="http://www.freeholidaywifi.com/give-back/">charitable donations</a> we make. That's why a few weeks ago, <a href="http://googleblog.blogspot.com/2009/10/flying-in-wifi-wonderland-free-internet.html">Google announced</a> that we're working with Virgin America to give free WiFi to all passengers on Virgin flights this holiday season. If you're one of the millions of people who will be flying during this busy travel period, chances are you may spend more time in the airport than on the plane itself. So, starting today and lasting through January 15th, we're happy <a href="http://www.google.com/intl/en/press/pressrel/20091110_free_airport_wifi_holiday.html">to announce</a> that we will be offering free WiFi in 47 airports across the country. You can see the <a href="http://www.freeholidaywifi.com/">full list of airports here</a>. This is one of our holiday gifts to our users, and, when you connect, we also hope that you'll take the opportunity to try some of the latest Google products. Our hope is that being connected for a few extra minutes (or hours, if you're delayed!) will help make things a bit easier. Be sure to look for the Google signs in an airport near you. Here's to the beginning of a happy, healthy holiday season! Update on 11/25: We're excited to add seven new airports to our <a href="http://www.freeholidaywifi.com/">free holiday WiFi program</a> — Washington-Dulles, Washington-Reagan National, Phoenix, Columbus (OH), Albany, Boise and Asheville (NC). With the addition of these airports more nearly 130 million passengers will travel through a Google WiFi sponsored airport this holiday season. And, whether you're flying or not, <a href="http://wificontest.appspot.com/">you can enter our Holiday Photo contest</a> and enter to win Virgin America tickets, Verizon Motorola Droid phones or Canon digital cameras — the deadline for submissions is December 16. Posted by Marissa Mayer, VP Search Products & User Experience

A WiFi wonderland in the sky... and on the ground!

The holiday season is always about connecting with friends, family... and the web. During the holidays in particular, the web brings us clos...

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Happy 40th birthday Sesame Street!

It's hard to believe, but today marks the 40th anniversary of Sesame Street! Over the past four decades, Sesame Street has been entertaining and educating children all across the world. To pay tribute to the colorful cast of characters, we've been delighted to feature some of your favorites on the Google homepage during the past week. With this effort, we're honored to help support <a href="http://www.sesameworkshop.org/home">Sesame Workshop</a>, the non-profit organization behind Sesame Street. It's always great to see the spotlight on children's education, and we hope you enjoyed the homepage doodles as much as we did. And, we have an exciting birthday surprise — for this very special celebration, we're happy to share a <a href="http://www.google.com/logos/sesamestreet.html">high-resolution gallery</a> that includes all of the Sesame Street doodles for you to download. Almost as fun as the doodles themselves, there's even a sneak peak into the photo shoot that yielded <a href="http://www.google.com/logos/high-resolution/sesame-street-ensemble-1200x800.jpg">today's doodle</a>. As an added bonus, you'll also find a few extra characters that spent some time in other countries. From Oscar to Elmo, the whole gang had a ton of fun hanging out with Google this week. So, enjoy the full series again, change your desktop background, hang them around your desk, and join us in celebrating Sesame Street! Posted by Marissa Mayer, VP Search Products & User Experience

Happy 40th birthday Sesame Street!

It's hard to believe, but today marks the 40th anniversary of Sesame Street! Over the past four decades, Sesame Street has been entertai...

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Fifty states of Street View

In 1959 Hawaii became the 50th state admitted to the union. Today, 50 years later, we're including Hawaii as the 50th state in <a href="http://maps.google.com/streetview">Street View on Google Maps</a>. With our imagery of Oahu and Maui, you can now take a virtual vacation to white sandy beaches, revisit special places from your honeymoon, or plan your next getaway. We've worked with the <a href="http://www.gohawaii.com/">Hawaii Visitors and Conventions Bureau</a> to create collections in our new <a href="http://www.google.com/help/maps/streetview/gallery/#utm_campaign=en&utm_medium=et&utm_source=en-et-na-us-gns-svn">Street View Gallery</a> featuring Hawaii's best beaches and hometown favorites of President Obama. Being born and raised on Oahu, I like to think we saved the best for last. I'll get you started with a tour around some of my favorite places from home.<div> </div><div>Waimea Bay is famous for 30-foot winter waves. In the summer, as you can see in Street View, it transforms into a calm bay for snorkeling and swimming:</div><div> </div><div><iframe width="425" height="240" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/sv?cbp=12,11.84,,1,0.96&cbll=21.6381,-158.064572&panoid=&v=1&hl=en&gl=us"></iframe> <a href="http://maps.google.com/maps?ie=UTF8&t=h&layer=c&cbll=21.6381,-158.064572&panoid=RV1ioh_YjWYU68Dund0ROA&cbp=12,11.84,,1,0.96&ll=21.638152,-158.064487&spn=0,359.989067&z=17&source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></div><div> </div><div>If you're a history buff, you can also visit Iolani Palace, a national historic landmark that was the official residence of the Hawaiian Kingdom’s last two monarchs:</div><div> </div><div><iframe width="425" height="240" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/sv?cbp=12,52.69,,0,-8.03&cbll=21.30615,-157.859613&panoid=&v=1&hl=en&gl=us"></iframe> <a href="http://maps.google.com/maps?hl=en&ie=UTF8&t=h&layer=c&cbll=21.30615,-157.859613&panoid=a4P6Vh98g3k7JffVaJaMxw&cbp=12,52.69,,0,-8.03&ll=21.306258,-157.859695&spn=0,359.989089&z=17&source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></div><div> </div><div>This is just a small taste of all the beautiful sights in the Aloha State. Check out <a href="http://www.google.com/help/maps/streetview/gallery/#utm_campaign=en&utm_medium=et&utm_source=en-et-na-us-gns-svn">the gallery</a> to see even more stunning high-resolution imagery. And now that we have imagery from all 50 states in the U.S., we've created tours of the 50 state capitol buildings for the gallery.</div> One of the great things about Street View is that it lets you virtually wander the streets of a diverse range of cities around the world, whether you want to gaze up at the <a href="http://www.google.com/help/maps/streetview/gallery/index.html#world-landmarks&tokyo-tower&utm_campaign=en&utm_medium=et&utm_source=en-et-na-us-gns-svn-blog">Tokyo Tower in Japan</a> or explore <a href="http://www.google.com/help/maps/streetview/gallery/index.html#world-landmarks&the-colosseum&utm_campaign=en&utm_medium=et&utm_source=en-et-na-us-gns-svn-blog">ancient Roman ruins in Italy</a>. In addition to expanding our coverage in the U.S., today we're also adding imagery from Mexico for the first time, covering Mexico City, Monterrey, Guadalajara, Puebla, Puerto Vallarta, Cancun, Playa del Carmen and Cozumel: <div> </div><div><iframe width="425" height="240" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/sv?cbp=11,222.84,,0,-3.49&cbll=20.612205,-105.233984&panoid=&v=1&hl=en&gl=us"></iframe> <a href="http://maps.google.com/maps?f=q&source=embed&hl=en&geocode=&q=Puerto+Vallarta&sll=21.306148,-157.859609&sspn=0.007357,0.010911&ie=UTF8&hq=&hnear=Puerto+Vallarta,+Jalisco,+Mexico&ll=20.650936,-105.215231&spn=0.02635,0.08729&z=14&layer=c&cbll=20.612205,-105.233984&panoid=3BDNvoe3AwK7LzSMSEHkDg&cbp=11,222.84,,0,-3.49" style="color:#0000FF;text-align:left">View Larger Map</a></div><div> </div>As we keep working to bring Street View to new countries and cities across the globe, we want to hear directly from you about the places that you want to see featured in Street View next. A <a href="http://googleblog.blogspot.com/2009/10/street-view-we-can-trike-wherever-you.html">few weeks ago</a>, we asked you to submit your nominations for places that you want our Street View trike to visit. We combed through more than 25,000 submissions and today we're unveiling the finalists. You can read more about the competition and the finalists on the <a href="http://google-latlong.blogspot.com/2009/11/trike-finalists-announced.html">Lat Long blog</a>, and head to <a href="http://www.google.com/trike">www.google.com/trike</a> to cast your votes for the special locations we should add to Google Maps next. Posted by Laura Melahn, Product Marketing Manager

Fifty states of Street View

In 1959 Hawaii became the 50th state admitted to the union. Today, 50 years later, we're including Hawaii as the 50th state in Street Vi...

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Paging (and Paying) "Dr Coca-Cola"

A few weeks ago, the Los Angeles Times Booster Shots blog <a href="http://latimesblogs.latimes.com/booster_shots/2009/10/american-academy-family-physicians-coca-cola-.html">announced</a> that "Dr. Coca-Cola will see you now," noting opposition to the recently revealed alliance between the Coca-Cola Company and the American Academy of Family Physicians: <blockquote>[in] a sharply worded letter sent Wednesday to Dr. Douglas E. Henley, the academy’s chief executive. 'We urge the AAFP to regain its credibility by rejecting the deal with Coca-Cola,' the letter stated. 'If the AAFP declines to do that, we urge your organization to reassert its support for the public health (and its own independence) by supporting a warning label on caloric sugar-sweetened beverages and a federal tax on soft drinks to support health promotion or health insurance programs.' The letter was signed by 22 doctors, nutritionists and health advocates, </blockquote> Dr Henley was not moved: <blockquote>Henley told Food Navigator-USA.com that the academy was aware of the letter. But he stood by the partnership with Coke. 'We will move forward with this commitment together by providing educational materials on sweeteners and how to maintain a healthy, active lifestyle while still enjoying many of the foods and beverages consumers love,' he said in a statement. </blockquote> Nonetheless, criticism of the deal has continued. A <a href="http://www.kansascity.com/340/story/1547921.html">Kansas City Star editorial</a> said: <blockquote>the Leawood-based American Academy of Family Physicians has set a poor example when it comes to resisting the lure of the soft drink industry. The academy has accepted a grant from Coca-Cola, reportedly in the neighborhood of $500,000. It will use the money for educational materials about drinks and sweeteners for its consumer Web site, FamilyDoctor.org. Leftover funds will go into the academy’s general budget. In return, Coca-Cola gets what? Legitimacy, for one thing. Consumers are less likely to consider a product unhealthy if it’s listed as a partner with a leading physicians’ alliance. In a more shameful scenario, the soft drink manufacturer would succeed in muting the message that the academy puts out to its consumers. </blockquote> The editorial did not buy Dr Henley's assurances: <blockquote>Academy leaders say they won’t allow the hefty corporate grant to compromise the organization’s integrity. 'We have total editorial control, as we always have, of FamilyDoctor.org,' said Executive Vice President Douglas Henley. Henley added, 'I would hope folks won’t rush to judgment but hold us to the content we’re going to put on FamilyDoctor.org.' But consumers accessing that information will soon be informed that information about soft drinks is being sponsored in part by Coca-Cola, 'a proud partner of FamilyDoctor.org.' That’s a mixed message, regardless of the content. </blockquote> Meanwhile, family physician and AAFP member Dr Howard Brody <a href="http://brodyhooked.blogspot.com/2009/10/why-things-dont-go-better-with.html">noted</a> on his Hooked: Ethics, Medicine and Pharma blog how AAFP leaders continued to obfuscate: <blockquote>AAFP President Dr. Lori Heim: obesity is more complex and that 'there's no one evil out there.' Why does the question of whether it's a good idea for AAFP to take money from Coke so quickly segue into the question of whether Coke is 'evil'? (For our blogger colleague who likes logical fallacies, Roy Poses, this sounds like "straw man." [It sure does - Editor]) Why does it have to be: either they are evil or else it's just fine for us to take their money? What cannot it simply be that they have different interests--they are trying to make a buck selling beverages (some of which I enjoy drinking myself, I am pleased to report, if they don't have calories in them) while AAFP is trying to protect the public interest through credible health education? What part of conflict of interest don't you understand? </blockquote> Some AAFP members went beyond criticism, as <a href="http://www.google.com/hostednews/ap/article/ALeqM5hYO3UnArPnFOfm7bZqk0ZVk84O0AD9BP0CUG3">reported by the AP</a>: <blockquote>Dr. William Walker, public health officer for Contra Costa County near San Francisco, likened the alliance with ads decades ago in which physicians said mild cigarettes are safe, Walker has been a member of the academy for 25 years but quit last week. He said 20 other doctors who work with his local medical practice also quit because of the Coke deal. </blockquote> Nonetheless, as Dr Brody <a href="http://brodyhooked.blogspot.com/2009/11/family-docs-resign-from-aafp-over-coke.html">later posted</a>, <blockquote>Sadly, if the responses to this news report from AAFP leadership are accurate, the AAFP still does not get it. '[AAFP CEO Dr. Douglas] Henley said the academy regrets the resignations and hopes other members will not 'rush to judgment' before seeing the new content." News flash: we don't need to see the content to know there's something rotten in Denmark. The deal itself raises concerns about the credibility of anything AAFP posts about diet and obesity from now on. </blockquote> So here we have the latest variant on institutional conflicts of interest affecting medical associations. We have noted (e.g., <a href="http://hcrenewal.blogspot.com/2009/07/again-logical-fallacies-in-defense-of.html">here</a>) how professional societies have blithely accepted substantial funding from corporations which sell products physicians may prescribe for or implant in patients. This raises concerns that professional societies have become drug and device marketers. This conflicts with physicians' prime directive, to put the interests of individual patients ahead of their own, and hence to base decisions on which drugs to prescribe, tests to order, and procedures to do on maximizing benefits and minimizing harms for individual patients, not maximizing financial gain for physicians, or their organizations. Family physicians are a respected source not only of decisions about tests and treatments, but about diet. Having the main family physician organization humming "things go better with Coke" suggests that professional advice could be co-opted by marketing. As Dr Brody noted above, the issue is not whether the product is good or bad, but is whether physicians are giving each patient the best possible advice. One question implied by the "Dr Coca-Cola" story is why the leadership of the AAFP seems so oblivious to the conflict of interest issues it raises.  As Dr Brody wrote: <blockquote>What's even more depressing is that with the whole world telling them that they mishandled this affair, the AAFP still seems to think that the problem is someone else's. </blockquote> I appreciate Dr Brody's depression, but note that this is not the first time that AAFP leadership has seemed tone deaf to the issue of the organization's institutional conflict of interest. In 2005, we <a href="http://hcrenewal.blogspot.com/2005/09/aafp-no-entry-to-no-free-lunch.html">posted</a> how the AAFP had banned the "No Free Lunch" organization, which opposes most pharmaceutical marketing to physicians, from appearing in the exhibit hall of its annual meeting. The exhibit hall was otherwise populated by lavish exhibits by pharmaceutical and other health care corporation marketers. The abstract for a 2006 article in Family Medicine [Standridge JB. Of doctor conventions and drug companies. Fam Med 2006; 38(7):518-20. Link <a href="http://www.stfm.org/fmhub/fm2006/July/John518.pdf">here</a>] began: <blockquote>Pharmaceutical companies provide the majority of financial support for staging the American Academy of Family Physicians (AAFP) Annual Scientific Assembly. In return they are allowed to dominate the physical and mental environment. </blockquote> The current web-site for the AAFP Foundation <a href="http://www.aafpfoundation.org/online/foundation/home/corporate-partners/meet.html">boasts</a> of its corporate partners, which include many of the biggest pharmaceutical and biotechnology companies (at the "Pinnacle" level, Amgen, AstraZeneca, Lilly, Purdue Pharma. So adding Coca-Cola to the list of corporate sponsors does not seem like such a big step.  In fact, being "Dr Coca-Cola" does not seem intrinsically more questionable than being "Dr Amgen," "Dr AstraZeneca," etc. Nonetheless, one would think that the latest round of criticism would make the top leaders of this august professional society less comfortable about the organization's financial relationships with pharmaceutical, biotechnology, and now beverage corporations.  I fear, though, that they may live too much in the sort of bubble that now protects top executives of most large health care organizations to really question their corporate ties.  After all, according to the most recent (2007, covering 6/2007-5/2008) US Internal Revenue Service form 990 filed by the AAFP (<a href="http://www.guidestar.org/FinDocuments/2008/440/536/2008-440536051-04a4f169-9O.pdf">via Guidestar</a>), its leaders get sufficient compensation to put them into such a bubble.  For example, Dr "Coca-Cola" Hensley received $441,027 regular compensation and $108,930 in benefits and deferred compensation, compared with a median compensation for family physicians in 2008 reported as $159,000 from <a href="http://www.themedicusfirm.com/files/Resources_08-Medicus-Partners-Survey-v8.pdf">one survey</a>.  Presumably "voluntary" officers got five- and six-figure "expense accounts and other allowances," maxing out at $195,648 for then President Dr James B King.  It may be hard for leaders who are so comfortably recompensed by the organization to become uncomfortable about the financial relationships that make the largesse they receive seem less of a burden for members who may not be so well-paid.  The leaders' comfort with the current arrangement, however, makes their organization more liable to be viewed as a drug, device, and now beverage marketer rather than a defender of physicians' professionalism.  Maybe the leaders should accept more austere compensation, perhaps similar to what working family doctors get paid, as the price they need to pay to remove questions about their organization's real commitment to professionalism.

Paging (and Paying) "Dr Coca-Cola"

A few weeks ago, the Los Angeles Times Booster Shots blog announced that "Dr. Coca-Cola will see you now," noting opposition to t...

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Investing in a mobile future with AdMob

We're happy to announce today that we have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a great Silicon Valley story — founded in 2006 by Omar Hamoui when he couldn't find good ways to generate traffic for his mobile site. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products, and we are looking forward to having them join the Google team and work with us on the future of mobile advertising. We've written in the <a href="http://googleblog.blogspot.com/2009/06/announcing-adsense-for-mobile.html">past</a> about how mobile phones are becoming an increasingly indispensable part of our daily lives, and we continue to see how great devices with full Internet browsers and vibrant app marketplaces are driving an explosion of usage. In fact: <ul><li>iPhone and Android users browse the Internet more often than anyone else [<a href="http://www.morganstanley.com/institutional/techresearch/pdfs/MS_Economy_Internet_Trends_102009_FINAL.pdf">Morgan Stanley</a>], contributing to Google's 5x mobile search growth over the past two years</li><li>And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [<a href="http://www.admob.com/google">AdMob</a>]</li></ul>Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That's what has us excited about this deal. For publishers of mobile websites and applications, this deal will mean better products and tools and more effective monetization of their content — allowing them to focus more on their users and less on how to generate revenue. For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats. Last, but certainly not least, we believe users will benefit from this deal — through more mobile content and through better mobile ads that deliver useful information. And that's good for all of us. For more information, check out <a href="http://www.google.com/press/admob/">this site</a> that we've set up about the deal. Posted by Susan Wojcicki, Vice President, Product Management and Vic Gundotra, Vice President, Engineering

Investing in a mobile future with AdMob

We're happy to announce today that we have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo...

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