This week in search 10/30/09

<i>This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed.</i><br /><br />The week leading up to Halloween has brought a flood of new treats for you.<br /><br /><b>Music Search</b><br />On Wednesday, we rolled out our new music search feature, fully integrated into Google's web search. Now, when you search for a band, singer, song name, or album title, Google will recognize it and return a special music result on the top of the page. These new special music results do exactly what you want - they let you listen to the full song. To provide this feature, we have partnered with Lala and MySpace (formerly iLike) to bring you full-song streaming. That's not all, however. The real "wow" in this new music feature is that you can type in phrases of lyrics, we recognize the song - and bring you the song for full play. You can listen, verify it's the one you were looking for, and then continue on to buy the song on iMeem, iLike, Lala, Pandora, or Rhapsody.<br /><br />Example searches (singers): <a href="http://www.google.com/search?rlz=1C1GGLS_enUS291US304&sourceid=chrome&ie=UTF-8&q=lady+gaga" id="nm13" title="Lady Gaga">Lady Gaga</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=taylor+swift&btnG=Search&aq=f&oq=&aqi=g10" id="gd36" title="Taylor Swift">Taylor Swift</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=jay-z&aq=f&oq=&aqi=g6g-s1g3" id="nr67" title="Jay-Z">Jay-Z</a>, <a href="http://www.google.com/search?rlz=1C1GGLS_enUS291US304&sourceid=chrome&ie=UTF-8&q=jack+johnson" id="qn.v" title="Jack Johnson">Jack Johnson</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=michael+jackson&aq=f&oq=&aqi=g-p1g9" id="l.8u" title="Michael Jackson">Michael Jackson</a><br />Example searches (band): <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=coldplay&aq=f&oq=&aqi=g10" id="tim-" title="Coldplay">Coldplay</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=tv+on+the+radio&aq=f&oq=&aqi=g10" id="u2yy" title="TV on the Radio">TV on the Radio</a>, <a href="http://www.google.com/search?q=the+killers">The Killers</a>, <a href="http://www.google.com/search?rlz=1C1GGLS_enUS291US304&aq=f&sourceid=chrome&ie=UTF-8&q=mgmt" id="i4-8" title="MGMT">MGMT</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=the+rolling+stones&aq=f&oq=&aqi=g10" id="lops" title="Rolling Stones">The Rolling Stones</a><div>Example searches (song): <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=sample+in+a+jar&aq=f&oq=&aqi=g10" id="dx8." title="Sample in a Jar">Sample in a Jar</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=waiting+for+the+world+to+change&aq=f&oq=&aqi=g10" id="jvlj" title="Waiting for the World to Change">Waiting for the World to Change</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=when+doves+cry&aq=f&oq=&aqi=g10" id="h_pz" title="When Doves Cry">When Doves Cry</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=all+i+want+for+christmas+is+you&aq=f&oq=&aqi=g10" id="osq2" title="All I Want for Christmas is You">All I Want for Christmas is You</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=walking+on+sunshine&aq=f&oq=&aqi=g10" id="d.xi" title="Walking on Sunshine">Walking on Sunshine</a><br />Example searches (album): <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=dark+side+of+the+moon&aq=f&oq=&aqi=g10" id="x3f4" title="Dark Side of the Moon">Dark Side of the Moon</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=achtung+baby&aq=f&oq=&aqi=g10" id="olsu" title="Achtung, Baby">Achtung Baby</a>, <a href="http://www.google.com/search?rlz=1C1GGLS_enUS291US304&aq=f&sourceid=chrome&ie=UTF-8&q=aqualung" id="ynbi" title="Aqualung">Aqualung</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=evil+urges&aq=f&oq=&aqi=g7g-s1g2" id="xjcg" title="Evil Urges">Evil Urges</a><br />Example searches (lyrics): <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=gonna+be+a+good+night+tonight&aq=f&oq=&aqi=g1g-ms1g-m1g-ms2g-m3" id="az_b" title="gonna be a good night tonight">gonna be a good night tonight</a>, <a href="http://www.google.com/search?rlz=1C1GGLS_enUS291US304&aq=f&sourceid=chrome&ie=UTF-8&q=can+feel+the+hand+of+fate" id="nk7s" title="can feel the hand of fate">can feel the hand of fate</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=lucky+we're+in+love+in+every+way&aq=f&oq=&aqi=g1" id="py9t" title="lucky we're in love in every way">lucky we're in love in every way</a>, <a href="http://www.google.com/search?hl=en&rlz=1C1GGLS_enUS291US304&q=take+away+this+ball+and+chain&aq=f&oq=&aqi=g4g-m5" id="vlgy" title="take away this ball and chain">take away this ball and chain</a><br /><br /><b>Social Search</b><br />On Monday, we introduced <a href="http://googleblog.blogspot.com/2009/10/introducing-google-social-search-i.html">Social Search on Google Labs and Google Experimental</a>. Social Search finds relevant content that your social circle has published and returns that content with your web search results. What defines your social circle? To use Social Search, you need to be logged in to your Google Account and opted in to the Social Search experiment. We then analyze your Gmail contacts (if you have a Gmail account) and the connections on your social networks (if you have a Google Profile and have listed public social networks like Twitter and FriendFeed). What kind of results do we find? Our Social Search results include blogs, photo albums, web pages, and reviews. This way, you not only seeing the most relevant content on the web globally, but you also see the content most relevant and personal to you.<br /><br />To try Google Social Search, go to Google Experimental and click the "Join the experiment" button pertaining to social search. Then try searching on Google for something your friends may have written about. Example searches like 'restaurant' or 'vacation' tend to occur in people's personal writings. Social Search results always occur at the bottom of the page, so scroll to the end of the page to see these results. You can also trigger Social Search results explicitly by opening the Search Options panel and clicking on 'Social'. This will cause all of your results to be from your social circle.<br /><br /><b>Similar Images on Image Search</b><br />In addition to our new features on core web search this week, we introduced a new and revolutionary way to refine image searches to our main image search functionality this week. The feature is called "Similar Images". We've had it for a while as a separate site, but it has proved so useful and interesting that we decided to make it part of our core image search. The idea here is to find an image that you like and then click the "Find similar images" link below it. This may seem simple, but think about all the complicated things you can express. For example, if I wanted a picture of a single turtle swimming, and I wanted the turtle to be headed to the left rather than the right, it would be almost impossible to express as a keyword search. Now with "Similar Images" features, I can simply do an image search for <a href="http://images.google.com/images?hl=en&source=hp&q=turtles&gbv=2&aq=f&oq=&aqi=g10">turtles</a>, then find an image that meets my requirements, like the seventh image on that results page, and by clicking the "Find similar images" underneath it, I get a <a href="http://images.google.com/images?hl=en&source=hp&q=turtles&gbv=2&aq=f&oq=&aqi=g10&imgtype=i_similar&sa=X&ei=So7sSoXBMpLmsAOE28D1Aw&ct=img-sim-l&oi=image_sil&resnum=7&tbnid=AaHhvUV38LhU0M:">page composed of solo turtles actively swimming</a>.<br /><br />Example search: <a href="http://images.google.com/images?tbnid=71swG2gR-OhOuM:&hl=en&rlz=1C1GGLS_enUS291US304&tbnh=0&tbnw=0&um=1&q=jack-o-lanterns&revid=739716832&ei=mLXsSqG2H5fatAPB-9n1Aw&sa=X&oi=revisions_inline&resnum=0&ct=broad-revision&cd=3&start=0">jack-o-lanterns</a>, then click on "Find similar images" under the fifth image to get <a href="http://images.google.com/images?hl=en&rlz=1C1GGLS_enUS291US304&tbnh=0&tbnw=0&um=1&q=jack-o-lanterns&revid=739716832&imgtype=i_similar&sa=X&ei=p7XsSrWYE6W6tAPshdn1Aw&ct=img-sim-l&oi=image_sil&resnum=5&tbnid=KltpLc7PnS0RlM:">jack-o-lanterns lit from within in night-time settings</a><br />Example search: <a href="http://images.google.com/images?gbv=2&hl=en&sa=1&q=birthday+hat&aq=f&oq=&aqi=g5g-m5&start=0">birthday hat</a>, then click on "Find similar images" under the second image to get <a href="http://images.google.com/images?gbv=2&hl=en&q=birthday+hat&aq=f&oq=&aqi=g5g-m5&imgtype=i_similar&sa=X&ei=TbPsSrHMGZ3OswPwzu31Aw&ct=img-sim-l&oi=image_sil&resnum=2&tbnid=-8pV4iqQrRUorM:">multi-colored birthday hats</a><br />Example search: <a href="http://images.google.com/images?hl=en&rlz=1C1GGLS_enUS291US304&um=1&sa=1&q=peacock&aq=f&oq=&aqi=g10&start=0">peacock</a>, then select "Find similar images" on the third image to get <a href="http://images.google.com/images?hl=en&rlz=1C1GGLS_enUS291US304&um=1&q=peacock&aq=f&oq=&aqi=g10&imgtype=i_similar&sa=X&ei=KrXsSpGLHpfatAPB-9n1Aw&ct=img-sim-l&oi=image_sil&resnum=3&tbnid=71swG2gR-OhOuM:">white peacocks with their feathers displayed</a><br /><br /><b>Personalized Search on Mobile</b><br />This week we also introduced personalized search for the mobile phone. Personalized search has been available on our website for some time. Now, when you are logged in on your phone, you get the same personalized search results on your mobile phone as well.<br /><br /><b>Google Suggest now global</b><br />Internationally, we also rolled out Google Suggest on our search results pages. Now, the helpful suggestions that you see when you begin typing on our homepage and results page are available on 156 country domains and in 52 more languages.<br /><br />And to wish you a Happy Halloween, trick-or-treat us by visiting the homepage (<a href="http://www.google.com/">www.google.com</a>) today and clicking on the Google logo.<br /><br />Hope you enjoyed this week's features. Stay tuned for what's next!<br /><br /><span class="byline-author">Posted by Marissa Mayer, VP, Search Products & User Experience</span></div>

This week in search 10/30/09

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed.The week leading up to Halloween…

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AstraZeneca Settles

Here is the latest in the parade of legal settlements of cases of alleged wrong-doing by health care organizations.  As reported <a href="http://www.nytimes.com/2009/10/30/business/30drug.html">by Duff Wilson in the New York Times</a>, <br /><blockquote>The pharmaceutical company AstraZeneca said Thursday that it had reached a <em>$520 million agreement to settle two federal investigations and two whistle-blower lawsuits over the sale and marketing of its blockbuster psychiatric drug Seroquel.</em><br /><br />One of the investigations related to 'selected physicians who participated in clinical trials involving Seroquel,' AstraZeneca disclosed in a government filing. The other case related to off-label promotion of the drug. <br /><br />Seroquel was the top-selling antipsychotic drug in America. It had <em>$17 billion</em> in sales in the United States since 2004, according to IMS Health, a research firm. <br /><br />Tony Jewell, a company spokesman, declined to be more specific about the physicians or clinical trials under investigation. He said the company was in final negotiations to settle the whistle-blower suits and reach a corporate integrity agreement with the Justice Department.<br /><br />The name of the whistle-blowers and other details of the suits remained sealed in federal court. Stephen A. Sheller, a lawyer in Philadelphia for the whistle-blowers, and Patricia Hartman, a spokeswoman for the United States attorney in Philadelphia, both declined to comment.<br /></blockquote><br />Here we go again. As the Times article noted,<br /><blockquote>AstraZeneca, based in Britain, joins a list of drug makers that have paid billions to settle inquiries initiated by complaints from former company insiders.<br /><br />Earlier this year, Eli Lilly & Company paid $1.4 billion over its marketing of Zyprexa, another antipsychotic drug. And Pfizer announced it would pay $2.3 billion, including a record $1.195 billion criminal fine, mostly over its painkiller Bextra, which has been withdrawn from the market.<br /></blockquote><br />Does anyone really still believe that integrity agreements, and settlements assessed against huge corporations deter such profitable bad behavior? A half a billion dollar one-time settlement is just a small cost of doing business for a company that sold $17 billion worth of the offending drug in the last five years. As in the case of many other previously announced <a href="http://hcrenewal.blogspot.com/search/label/legal%20settlements">settlements</a>, it appears that nobody who authorized, directed, or implemented the bad behavior that led to the settlement will suffer any sort of negative consequences. <br /><br />We previously discussed allegations that AstraZeneca manipulated and suppressed clinical research, and organized deceptive marketing campaigns in support of Seroquel sales (<a href="http://hcrenewal.blogspot.com/2009/10/more-on-misleading-promotion-of.html">here</a>, and <a href="http://hcrenewal.blogspot.com/2009/10/nemeroff-seroquel-and-accme.html">here</a>).  If we do not discourage such practices, they will continue to bias the clinical evidence making expensive drugs and devices seem more effective and less dangerous than they really are.  Is it any wonder that we over-use and over-pay for these products?  Anyone seriously interested in reforming health care to improve quality and access while moderating costs ought to pay attention to behavior that leads to such over-use and over-payment.  <br /><br />(However, there may be hope.  Perhaps in the future there will be more effective deterrence.  A recent indictment named not only the device company Stryker Biotech (a subsidiary of Stryker Corporation), but also its former CEO and three managers.)

AstraZeneca Settles

Here is the latest in the parade of legal settlements of cases of alleged wrong-doing by health care organizations.  As reported by Duff Wilson in the New York Times, The pharmaceutical company AstraZ…

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A ghooooulish Googleween

When it comes to holidays, Halloween is one of our favorites. You get candy corn, creepy crawlies, ghosts and goblins, blustery weather and the goopy joys of pumpkin carving all crammed into one glorious fall fun-fest. It's also the one holiday where you can dress up as whatever you want — your favorite <a href="http://images.google.com/images?q=bjork">celebrity</a>, your favorite <a href="http://images.google.com/images?q=owl">animal</a> or even, like <a href="http://picasaweb.google.com/gblogphotos/Googleween2008#5263450162978470722">one Googler last year</a>, your favorite gadget.<br /><br /><a href="http://googleblog.blogspot.com/2008/10/what-are-you-going-to-be-for-halloween.html">As usual</a>, we're in the process of devising brilliant last-minute costumes, and we got curious about what others around the globe have been searching for in preparation for Halloween.<br /><br />We used Insights for Search to track the <a href="http://www.google.com/insights/search/#q=costume&geo=US&date=1%2F2009%2012m&cmpt=q">fastest-rising searches related to [costume] in the U.S. in 2009</a>. The query at the top of the charts is [<a href="http://www.google.com/search?q=lady+gaga+costume">lady gaga costume</a>] — no surprise, as the star wears quite a few costumes on a regular basis herself:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDOiSsBKzooz9zgQqy1f1Qcr7GnxrA-DvSb35v1Xu-UOjJxuCZ4nVinGK6ILeMVjLKuvuR4m8HYSeV3N96XuJO7yans7PSBbluyM2YI0s8QvYMKZ2Xkdtbv-Cp2bcLcKxHTzh23Pvxyjo/s1600-h/je1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398468788053364946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDOiSsBKzooz9zgQqy1f1Qcr7GnxrA-DvSb35v1Xu-UOjJxuCZ4nVinGK6ILeMVjLKuvuR4m8HYSeV3N96XuJO7yans7PSBbluyM2YI0s8QvYMKZ2Xkdtbv-Cp2bcLcKxHTzh23Pvxyjo/s400/je1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 329px; height: 306px;" /></a><br />And many people seem to be planning a tribute to the late pop star Michael Jackson — searches for [<a href="http://www.google.com/search?q=michael+jackson+costume">michael jackson costume</a>] started spiking in June of this year and have increased steadily since then:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5tudD9TwdLKHQFbmuesNgAzJaCN0ehKBkuFAB4-edVY-4oq8T0tV-6xPqQHvXvaieM27KLFyJ1iGpEZeB2uBunMcxvLdaShrvtL7VFQSkI-p0x2o5sealQ_lkOlXW6NqdiKYpH1mO31c/s1600-h/je2.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398468790732007826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5tudD9TwdLKHQFbmuesNgAzJaCN0ehKBkuFAB4-edVY-4oq8T0tV-6xPqQHvXvaieM27KLFyJ1iGpEZeB2uBunMcxvLdaShrvtL7VFQSkI-p0x2o5sealQ_lkOlXW6NqdiKYpH1mO31c/s400/je2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 153px;" /></a><br />Since Halloween is most popular in the U.S., we focused on queries there — but we did investigate searches in <a href="http://www.google.com/insights/search/#q=costume&geo=CA&date=1%2F2009%2012m&cmpt=q">Canada</a> and the <a href="http://www.google.com/insights/search/#q=costume&geo=GB&date=1%2F2009%2012m&cmpt=q">U.K.</a> for good measure. In Canada, people are overwhelmingly searching for costumes for two — variations on [<a href="http://www.google.com/search?q=couples+costumes">couples costumes</a>] dominate the top 10. Both in Canada and across the pond, searchers are looking for costumes based on Lewis Carroll's classic story <span class="Apple-style-span" style="font-style: italic;">Alice in Wonderland</span>, with [<a href="http://www.google.com/search?q=mad+hatter+costume">mad hatter costume</a>] in the top 10 in the U.K. and [<a href="http://www.google.com/search?q=alice+in+wonderland">alice in wonderland</a>] in Canada.<br /><br />Since [<a href="http://www.google.com/search?q=vampire+costume">vampire costume</a>] was one of the top 10 searches this year, we figured we'd check in with the various vampire TV shows and movies to see which is, um, making a killing in the costume race. The query [<a href="http://www.google.com/#hl=en&source=hp&q=twilight+costume&aq=f&aqi=g10&oq=&fp=b8148470ea1f7ec2">twilight costume</a>] has the most search volume, with [<a href="http://www.google.com/#hl=en&safe=off&ei=gD_rSrrDPI6OMdi2lIQM&sa=X&oi=spell&resnum=0&ct=result&cd=1&ved=0CAkQBSgA&q=true+blood+costume&spell=1&fp=b8148470ea1f7ec2">true blood costume</a>] not far behind. (Pointy teeth and body glitter — done!)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl9e7OsOG90ezgVzF93OVgNPGeSuGLHfaqDmnnFSjYp8MIBikwkCZzf_GkXxBI3G43Ya-fnwDS827V8cv8rHnyKogJw3cpAz9Ydy7-F3WnaOlw7ArPZsanqeU4ACgTuOQEyxOx9qfnwF8/s1600-h/je3.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398468795151057682" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl9e7OsOG90ezgVzF93OVgNPGeSuGLHfaqDmnnFSjYp8MIBikwkCZzf_GkXxBI3G43Ya-fnwDS827V8cv8rHnyKogJw3cpAz9Ydy7-F3WnaOlw7ArPZsanqeU4ACgTuOQEyxOx9qfnwF8/s400/je3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 155px;" /></a><br />Thinking of dressing up your little ones? Popular queries in the U.S. related to [<a href="http://www.google.com/search?q=kids+costume">kids costume</a>] <a href="http://www.google.com/insights/search/#q=kids%20costume&geo=US&date=1%2F2009%2012m&cmpt=q">include</a> [<a href="http://www.google.com/search?q=ladybug">ladybug</a>], [<a href="http://www.google.com/search?q=minnie+mouse">minnie mouse</a>] and [<a href="http://www.google.com/search?q=tinkerbell">tinkerbell</a>].<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIoOhf0jwEaVVmgjmbKHDrfxFRefK3EVKNvur0h1gpPmVcAiAe236wh6Qs_ig4LVtb-ptqYYrKRbx7gZzK3hlM_7nYmviQSgp-wNDMpnGU73BLZRbwfvG3461ASJkOVSl8z_MAGU71Fgg/s1600-h/je4.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398468798365632226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIoOhf0jwEaVVmgjmbKHDrfxFRefK3EVKNvur0h1gpPmVcAiAe236wh6Qs_ig4LVtb-ptqYYrKRbx7gZzK3hlM_7nYmviQSgp-wNDMpnGU73BLZRbwfvG3461ASJkOVSl8z_MAGU71Fgg/s400/je4.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 304px;" /></a><br />We also did some <a href="http://www.google.com/insights/search/#q=max%20costume&geo=US&date=1%2F2009%2012m&cmpt=q">digging</a> to see if people were taking inspiration from the movie <span class="Apple-style-span" style="font-style: italic;">Where the Wild Things Are</span> and wearing a [<a href="http://www.google.com/search?q=max+costume">max costume</a>] this year. Based on the fastest-rising related terms [<a href="http://www.google.com/search?q=footie+pajamas">footie pajamas</a>], [<a href="http://www.google.com/search?q=footed+pajamas">footed pajamas</a>] and [<a href="http://www.google.com/search?q=max+costume+pattern">max costume pattern</a>], it seems like at least a few folks are choosing to make [<a href="http://www.google.com/search?q=max+wolf+suit">max wolf suit</a>] costumes at home:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf_C2q8HGsOlauOdJ5Tc2dWXHz-lj4xwpcA2ukWp_7LdHtFaQODPxHCja8rtM3SsGnlWw3ILGPf2VzXCjQCI47vM2pyHis0QMyudVa1lVA4SNQdMo9EROp7d1g7OVykrXrAZg95snmC3E/s1600-h/je5.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398468803981784082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf_C2q8HGsOlauOdJ5Tc2dWXHz-lj4xwpcA2ukWp_7LdHtFaQODPxHCja8rtM3SsGnlWw3ILGPf2VzXCjQCI47vM2pyHis0QMyudVa1lVA4SNQdMo9EROp7d1g7OVykrXrAZg95snmC3E/s400/je5.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 322px; height: 301px;" /></a><br />As a dog-friendly company, we share the <a href="http://www.google.com/insights/search/#q=dog%20costume&geo=US&date=1%2F2009%2012m&cmpt=q">country-wide impulse</a> to dress up our dogs for the holiday. Related searches for [<a href="http://www.google.com/search?q=taco+dog">taco dog costume</a>], [<a href="http://www.google.com/search?q=dog+shark">dog shark costume</a>] and [<a href="http://www.google.com/search?q=banana+costume">banana costume</a>] (so cute!) all rank high.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjayaLiA-i7eVFQgR7AEyfmbcvKHPfZP5sdalzsSJUZv5MBS58TuGeqvSSe20ieij7xweG73rORfvZaFOG5pq-yjIsLMmZOkO8__vAlG6rOddaI5lGN5-2-69k6DUiLyjAtaxqMtqlWjBY/s1600-h/je6.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398469661940210082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjayaLiA-i7eVFQgR7AEyfmbcvKHPfZP5sdalzsSJUZv5MBS58TuGeqvSSe20ieij7xweG73rORfvZaFOG5pq-yjIsLMmZOkO8__vAlG6rOddaI5lGN5-2-69k6DUiLyjAtaxqMtqlWjBY/s400/je6.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 308px; height: 301px;" /></a><br />At Google, we've been gearing up for tomorrow's real deal with festivities on our Mountain View campus, complete with Halloween crafts for visiting kids and a haunted house. Googlers are also pulling out all the stops for the costume contest:<br /><br /><embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&hl=en_US&feat=flashalbum&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2F116887554964117158278%2Falbumid%2F5398455116874395617%3Falt%3Drss%26kind%3Dphoto%26hl%3Den_US" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed><br /><br />We hope you have a happy Googleween!<br /><br /><span class="byline-author">Posted by Jordan Newman and Emily Wood, Editors, Google Blog team</span>

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A ghooooulish Googleween

When it comes to holidays, Halloween is one of our favorites. You get candy corn, creepy crawlies, ghosts and goblins, blustery weather and the goopy joys of pumpkin carving all crammed into one glori…

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An Alliance on Mental Illness or for Pharmaceutical Companies?

A recent <a href="http://www.nytimes.com/2009/10/22/health/22nami.html">article</a> by Gardner Harris in the New York Times focused on the financial links among health care corporations and not-for-profit disease (or patient) advocacy groups.<br /><blockquote><em>A majority of the donations made to the National Alliance on Mental Illness, one of the nation’s most influential disease advocacy groups, have come from drug makers</em> in recent years, according to Congressional investigators.<br /><br />The alliance, known as NAMI, has long been criticized for coordinating some of its lobbying efforts with drug makers and for pushing legislation that also benefits industry. <br /><br />Last spring, Senator Charles E. Grassley, Republican of Iowa, sent letters to the alliance and about a dozen other influential disease and patient advocacy organizations asking about their ties to drug and device makers. The request was part of his investigation into the drug industry’s influence on the practice of medicine.<br /><br />The mental health alliance, which is hugely influential in many state capitols, has <em>refused for years to disclose specifics of its fund-raising, saying the details were private.</em><br /><br />But according to investigators in Mr. Grassley’s office and documents obtained by The New York Times, <em>drug makers from 2006 to 2008 contributed nearly $23 million to the alliance, about three-quarters of its donations</em>.<br /><br />Even the group’s executive director, Michael Fitzpatrick, said in an interview that the drug companies’ donations were excessive and that things would change.<br /></blockquote><br />However, he tried to downplay the influence of the pharmaceutical industry on the Alliance.<br /><blockquote>'I understand that NAMI gets painted as being in the pockets of pharmaceutical companies, and somehow that <em>all we care about is pharmaceuticals</em>,' Mr. Fitzpatrick said. 'It’s simply not true.'<br /></blockquote><br />Note the careful wording of this denial, though. He did not deny that most of what NAMI cares about is pharmaceuticals. <br /><br />Moreover, the article suggested how cozy pharmaceutical companies and the Alliance's leadership have become.<br /><blockquote>The close ties between the alliance and drug makers were on stark display last week, when the organization held its annual gala at the Andrew W. Mellon Auditorium on Constitution Avenue in Washington. Tickets were $300 each. Before a dinner of roasted red bell pepper soup, beef tenderloin and tilapia, Dr. Stephen H. Feinstein, president of the alliance’s board, thanked Bristol-Myers Squibb, the pharmaceutical company. <br /><br />'For the past five years, Bristol-Myers has sponsored this dinner at the highest level,' Dr. Feinstein said.<br /><br />He then introduced Dr. Fred Grossman, chief of neuroscience research at Bristol-Myers, who told the audience that 'now, more than ever, <em>our enduring relationship with NAMI must remain strong.</em>'<br /><br />Documents obtained by The New York Times show that drug makers have over the years given the mental health alliance — along with millions of dollars in donations — <em>direct advice about how to advocate forcefully for issues that affect industry profits.</em><br /></blockquote><br />In a <a href="http://www.nytimes.com/2009/10/30/opinion/l30donors.html">letter today </a>to the NY Times, NAMI Executive Director Fitzpatrick tried again to correct "misimpressions."<br /><blockquote>First, the National Alliance on Mental Illness, or NAMI, has always disclosed corporate and foundation sources of revenue. Until this year, <em>specific amounts remained private</em> for competitive fund-raising reasons. <br /><br />Second, your estimate that pharmaceutical companies account for three-quarters of “donations” has been misinterpreted as a share of NAMI’s total annual budget — <em>which is actually about <strong>50 percent</strong>. </em><br /></blockquote><br />Perusal of the <a href="http://www.nami.org/Content/NavigationMenu/Inform_Yourself/About_NAMI/Annual_Reports/NAMIAnnualReport2008.pdf">2008 NAMI Annual Report</a> does include this impressive list of "Corporate Partners":<br /><blockquote>Abbott<br />Alexza Pharmaceuticals<br />Amazon<br />AstraZeneca<br />Blue Cross Blue Shield<br />Bristol-Myers Squibb<br />College of Psychiatric and Neurologic<br />Pharmacists<br />Corcept Therapeutics<br />Cyberonics<br />Delivery Agent, Inc.<br />Forest Laboratories<br />GEO Care<br />GoodSearch.com<br />The Health Central Network<br />Janssen Pharmaceutica<br />Eli Lilly and Company<br />Magellan Health Services<br />McNeil Pediatrics<br />Neuronetics<br />Novartis<br />Otsuka America Pharmaceuticals<br />Pfizer<br />PhRMA<br />RF Binder<br />Sanofi-Aventis<br />Shire<br />Solvay<br />Validus Pharmaceuticals<br />WellPoint<br />Wyeth<br />YTB Travel Network<br /></blockquote><br />The NAMI web-site now includes <a href="http://www.nami.org/Template.cfm?Section=Major_Foundation_and_Corporate_Support">lists of specific corporate donations</a> that individually exceeded $5000 since the beginning of 2009. So far this year, the biggest pharmaceutical corporate donors appear to be AstraZeneca ($350,000), Bristol-Myers-Squibb ($506,205), and Eli Lilly ($675,500).  <br /><br />Looking at the latest Form 990 filed on behalf of NAMI with the US Internal Revenue Service (available from GuideStar <a href="http://www.guidestar.org/FinDocuments//2008/431/201/2008-431201653-0469e087-9.pdf">here</a>)  provides more interesting detail. (Keep in mind that the 2008 form covers July 1, 2007 to June 30, 2008.)   This form listed the organization's total revenue as $13,788,288, and expenses as $12,796,205.  These expenses included $1,785,060 (13.9%) for management and $1,520,637 (11.9% ) for fund-raising.  The form listed eight NAMI executives who made more than $100,00 a year, including Mr Fitzpatrick ($210,685 total compensation).<br /><br />So, in summary, it appears that corporate donations, mainly from a few large pharmaceutical companies, supply a substantial portion, (maybe half, if I read the letter by Mr Fitzpatrick correctly) of the annual budget of NAMI. About one-quarter of that budget is spent on administration and fund-raising, including six-figure salaries for at least eight executives.  So who do you expect would more easily get access to the $200K+/year NAMI Executive Director, an executive of a pharmaceutical firm that supplies more than $500,000 a year, or a NAMI member who pays $35 dues?<br /><br />Here we have another example of a respected patient advocacy organization which gets a substantial portion of its revenue from (presumably the marketing departments of) a few large pharmaceutical companies.  (See another example <a href="http://hcrenewal.blogspot.com/2009/02/who-supports-fibromyalgia-patient.html">here</a>.)  Its well-paid executive director can at best bring himself to deny that the <em>only</em> purpose of the organization is to support pharmaceutical marketing and lobbying.  It seems reasonable that for supplying half the budget, the pharmaceutical companies expect considerable help not only with marketing but also with advocacy of policies that favor their corporate goals.  <br /><br />As I have said before, I do not have a problem with pharmaceutical and other health care corporations marketing their products, and expressing their views on policy. I do have a problem with corporate marketing or policy advocacy is disguised as grass-roots, not-for-profit education and advocacy.  If ostensibly not-for-profit disease (or patient) advocacy organizations like NAMI want to continue to accept corporate money, they should make it clear that they speak for their corporate donors as well as, and probably with priority over their members and patients with the diseases of interest.  Well-intentioned people who pay their dues, and/or make small contributions to NAMI to help the mentally ill might want to consider whether they are likely to have any influence compared to the individual pharmaceutical executives who oversee $500,000+ a year corporate donations.<br /><br />ADDENDUM (2 November, 2009) - See also <a href="http://www.furiousseasons.com/archives/2009/10/nami_lies_in_nyt_letter_to_the_editor.html">comments</a> on the Furious Seasons blog.

An Alliance on Mental Illness or for Pharmaceutical Companies?

A recent article by Gardner Harris in the New York Times focused on the financial links among health care corporations and not-for-profit disease (or patient) advocacy groups.A majority of the donatio…

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Three contest winners making their way to television

<span style="font-style: italic;">(Cross-posted from the <a href="http://google-tmads.blogspot.com/2009/10/three-contest-winners-making-their-way.html">Google TV Ads Blog</a>)</span><br /><br />Small businesses often think that television advertising is too expensive and cumbersome for them to use. They assume that they need a fancy, expensive commercial to use in their TV campaign. But <a href="http://google.com/tvads">Google TV Ads</a> changes all of that — we make it easy and affordable for you to make a TV ad, plan a campaign and reach your customers through the power of television. We launched the <a href="http://google-tmads.blogspot.com/2009/09/google-tv-ads-announces-tv-for-all.html">TV for All</a> contest two months ago to prove just that.<br /><br />More than 200 companies submitted commercials for the opportunity to win $25,000 worth of free national advertising on cable channels such as CNBC, Hallmark and Bloomberg using Google TV Ads. Today, we're happy to announce the three winners of the TV for All contest based on votes from the YouTube community.<br /><br /><a href="http://www.youtube.com/watch?v=A2TC_ot2aFU">Amazing Gates</a>, <a href="http://www.youtube.com/watch?v=8bcgAFfTaZM">Owners.com</a> and <a href="http://www.youtube.com/watch?v=dKJxgMNt48o">ZAGG.com</a> received the largest number of votes among the 10 finalists. Each of these businesses will receive $25,000 in free national advertising through Google TV Ads advertising.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.youtube.com/watch?v=dKJxgMNt48o"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398201225432639890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgerW8AsbDi_KGc1i7jlxnCqpZBygmnq5GDgTKUNS2mSAGw2-RqFFZAvhrFr4ni6zGWWKS8UqFcxbvnnPN_WDQBgdswKPMITIWvIRSaY6R3s8b6xJ7teAFOQE8GorzhvPbMowPEsMB4hHc/s200/tv3.png" style="cursor: pointer; width: 200px; height: 182px;" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.youtube.com/watch?v=8bcgAFfTaZM"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398201217906373522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyYRpCJt_FfLXJQ5vpTqd_z6dOJ99QaqTdFPWHoekeHJAIMCHGWXjSRtIn_Y2RpL4GjGwCvp9ENeZF9GAdNiGJFCKGzYFeYo-WVd0EupUJCzHVL_ubICqM0_Mo4KEZNy3SfO20yb-Gm6A/s200/tv2.png" style="cursor: pointer; width: 200px; height: 182px;" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.youtube.com/watch?v=A2TC_ot2aFU"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5398201217117755154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6bmb6gMA17-xEjA67EaQiWDFTNmUaOEmsex3SGQhr9SQcddUUfrEkfDSuen86VptX77KultyF7iMwMnSGsGCIp0slcwsjSgrUbCm7v1OvDBPXFalpUxJr9G14KmILQCdLBs43aUiIQ3k/s200/tv1.png" style="cursor: pointer; width: 200px; height: 182px;" /></a><br />Check out the three winners and all entries at <a href="http://www.youtube.com/tvforallcontest">www.youtube.com/tvforallcontest</a>. For more information on Google TV Ads and how it can help your small business succeed, visit our website at <a href="http://google.com/tvads">google.com/tvads</a>.<br /><br /><span class="byline-author">Posted by Deeksha Hebbar, Associate Marketing Manager, Google TV Ads</span>

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Three contest winners making their way to television

(Cross-posted from the Google TV Ads Blog)Small businesses often think that television advertising is too expensive and cumbersome for them to use. They assume that they need a fancy, expensive commer…

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Making search more musical

Every day we get millions of search queries about music. You want to know more about your favorite artists, find that new album or iconic song or figure out the name of that tune stuck in your head. In fact, according to Insights for Search, two of the <a href="http://www.google.com/insights/search/#geo=US&cmpt=q">top 10 queries</a> in the U.S. are music-related. But often, if your answer is in a song, it can take a while to get there. We call this "time to result" — and we're always looking for ways to reduce it.<br /><br />Today, we're rolling out a search feature that does just that by enabling you to search and more easily discover millions of songs, all via a simple Google web search. If you're searching for music, "time to result" is really "time to music." Now, when you enter a music-related query — like the name of a song, artist or album — your search results will include links to an audio preview of those songs provided by our music search partners <a href="http://www.myspace.com/">MySpace</a> (which just acquired <a href="http://www.ilike.com/">iLike</a>) or <a href="http://www.lala.com/">Lala</a>. When you click the result you'll be able to listen to an audio preview of the song directly from one of those partners. For example, if I search for [21st century breakdown], the first results provide links to songs from Green Day's new album. MySpace and Lala also provide links to purchase the full song.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC9qcUsWfSVknDN0F7SzomgfsTnSxjFrQOQZSbkmxYMJXz1SArG9ewM0hEIv26QPdM1z3z_kuU7-6JzOOvSQTRVZfxEp2tgCdHN229m9wlF6xZXiypuVBUM1rriKBwGIT9XNAUDXd2qzw/s1600-h/ms1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397774682044699730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC9qcUsWfSVknDN0F7SzomgfsTnSxjFrQOQZSbkmxYMJXz1SArG9ewM0hEIv26QPdM1z3z_kuU7-6JzOOvSQTRVZfxEp2tgCdHN229m9wlF6xZXiypuVBUM1rriKBwGIT9XNAUDXd2qzw/s400/ms1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 202px;" /></a><br />Many times, though, you don't know the name of the song or the artist who sings it. Maybe you remember only the chorus — or maybe you remember who sang it, but you forgot the exact name of the song. If you've ever heard a catchy song in a car or cafe, but just can't figure out the name of the song, you'll know what I'm talking about. This search feature also helps you find many of those songs by entering a search containing a line or two of lyrics. So if I search for [static silhouette somehow], I'll get results for Phoenix's song "Rome."<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgthIzumW2VtpyhJGgJ1kP1VYQBye1g_0vK-2D6HbqwF6-OYqcxY3HNv65L1qMqF2KuiVX9L1sFLlFp42XjdBD8PQo64C2f-W6WfD3bwTY2Lwy7vCF3WbJt2aQaOirXgjmY2yst_O2nhUI/s1600-h/ms2.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397774715885577426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgthIzumW2VtpyhJGgJ1kP1VYQBye1g_0vK-2D6HbqwF6-OYqcxY3HNv65L1qMqF2KuiVX9L1sFLlFp42XjdBD8PQo64C2f-W6WfD3bwTY2Lwy7vCF3WbJt2aQaOirXgjmY2yst_O2nhUI/s400/ms2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 185px;" /></a><br />Finally, a search engine should also be able to help you discover music you'll like, even if you can't tell it what exactly you want to hear. We've partnered with <a href="http://www.pandora.com/#/stations/create/">Pandora</a>, <a href="http://www.imeem.com/">imeem</a> and <a href="http://www.rhapsody.com/home.html">Rhapsody</a> to include links to their sites where you can discover music related to your queries as well.<br /><br />This feature doesn't just make search better. It also helps people discover new sources of licensed music online while helping artists to discover new generations of fans and reconnect with longtime listeners. Our users love music, and this tool introduces millions of music seekers in the U.S. to a new generation of licensed online music services, from MySpace and Lala to Pandora, imeem and Rhapsody.<br /><br />Of course, this is just a first step toward making search more musical. There's a lot of music out there in the world, and in some instances, we may not return links to the song you're looking for. But by combining the strength of Google's search algorithms with our music search partners' efforts to increase the comprehensiveness of their music content, we're on track to answer more of your rhymes with the right rhythms.<br /><br />We'll be rolling this feature out gradually to users across the U.S. over the next day. To learn more, check out <a href="http://www.google.com/landing/music/">this page</a> or watch the video below. As we said back when we first announced <a href="http://googleblog.blogspot.com/2007/05/universal-search-best-answer-is-still.html">universal search</a>, the best answer is still the best answer, whether it's in the form of a video, an image, a magazine — or a song. And of course, the best way to know you've found the music you were looking for is to hear it. Well, let the music begin!<br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/DV24RBmy-2I&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/DV24RBmy-2I&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br /><span class="byline-author">Posted by Murali Viswanathan, Product Manager and Ganesh Ramanarayanan, Software Engineer</span>

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Making search more musical

Every day we get millions of search queries about music. You want to know more about your favorite artists, find that new album or iconic song or figure out the name of that tune stuck in your head. I…

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Failing to Report Adverse Effects of Treatments

We have frequently advocated the evidence-based medicine (EBM) approach to improve the care of individual patients, and to improve health care quality at a reasonable cost for populations. Evidence-based medicine is not just medicine based on some sort of evidence. As Dr David Sackett, and colleagues wrote [Sackett DL, Rosenberg WM, Muir Gray JA, Haynes RB, Richardson WS. Evidence-based medicine; what it is and what it isn't. BMJ 1996; 312: 71-72. Link <a href="http://www.bmj.com/cgi/content/full/312/7023/71">here</a>. ]<br /><br /><blockquote><br />Evidence based medicine is the conscientious, explicit, and judicious use of current best evidence in making decisions about the care of individual patients. The practice of evidence based medicine means integrating individual clinical expertise with the best available external clinical evidence from systematic research. </blockquote><br />One can find other definitions of EBM, but nearly all emphasize that the approach is designed to appropriately apply results from the best clinical research, critically reviewed, to the individual patient, taking into account that patient's clinical characteristics and personal values.<br /><br />When making decisions about treatments for individual patients, the EBM approach suggests using the best available evidence about possible benefits and harms of treatment, so that the treatment chosen is most likely to maximize benefits and minimize harms for the individual patient. The better the evidence about specific benefits and harms applicable to a particular patient, the greater will be the likelihood that a particular decision based on this evidence will result in the best possible outcomes for the patient.<br /><br />A new study in the Archives of Internal Medicine focused on how articles report adverse effects found by clinical trials. [Pitrou I, Boutron I, Ahmad N et al. Reporting of safety results in published reports of randomized controlled trials. Arch Intern Med 2009; 169: 1756-1761. Link<a href="http://archinte.ama-assn.org/cgi/content/full/169/19/1756"> here</a>.] The results were not encouraging.<br /><br />The investigators assessed 133 articles reporting the results of randomized controlled trials published in 2006 in six English language journals with high impact factors, that is, the most prestigious journals, including the New England Journal of Medicine, Lancet, JAMA, British Medical Journal, and Annals of Internal Medicine. They excluded trials with less common designs, such as randomized cross-over trials. The majority of trials (54.9%) had private, or private mixed with public funding.<br /><br />The major results were:<br />15/133 (11.3%) did not report anything about adverse events<br />36/133 (27.1%) did not report information about the severity of adverse events<br />63/133 (47.4%) did not report how many patients had to withdraw from the trial due to adverse events<br />43/133 (32.3%) had major limitations in how they reported adverse events, e.g., reporting only the most common events (even though most trials do not enroll enough patients to detect important but uncommon events).<br /><br />The authors concluded, "the reporting of harm remains inadequate."<br /><br />An accompanying editorial [Ioannidis JP. Adverse events in randomized controlled trials: neglected, distorted, and silenced. Arch Intern Med 2009; 169: 1737-1739. Link <a href="http://archinte.ama-assn.org/cgi/content/full/169/19/1737">here</a>] raised concerns about why the reporting of adverse events is so shoddy:<br /><blockquote>Perhaps conflicts of interest and marketing rather than science have shaped even the often accepted standard that randomized trials study primarily effectiveness, whereas information on harms from medical interventions can wait for case reports and nonrandomized studies. Nonrandomized data are very helpful, but they have limitations, and many harms will remain long undetected if we just wait for spontaneous reporting and other nonrandomized research to reveal them. In an environment where effectiveness benefits are small and shrinking, the randomized trials agenda may need to reprogram its whole mission, including its reporting, toward better understanding of harms.<br /></blockquote><br />Pitrou and colleagues have added to our knowledge about the drawbacks of the evidence about treatments that is publicly available to physicians and patients when making decisions about treatment. Even reports of studies with the best designs (randomized controlled trials) in the best journals seem to omit important information about the harms of the treatments they test.<br /><br />It appears that the majority of the reports that Pitrou and colleagues studied received "private" funding, presumably meaning most were funded by drug, biotechnology, or device companies and were likely meant to evaluate the sponsoring companies' products. However, note that this article did not analyze the relationship of funding source to the completeness of information about adverse effects.<br /><br />Nonetheless, on Health Care Renewal we have discussed many cases in which research has been <a href="http://hcrenewal.blogspot.com/search/label/manipulating%20clinical%20research">manipulated</a> in favor of the vested interests of research sponsors (funders), or in which research unfavorable to their interests has been <a href="http://hcrenewal.blogspot.com/search/label/suppression%20of%20medical%20research">suppressed</a>. Therefore, it seems plausible that sponsors' influence over how clinical trials are designed, implemented, analyzed and reported may reduce information about the adverse effects of their products reported in journal articles. Trials may be designed not to gather information about adverse events. Analyses of some adverse events, or some aspects of these events may not be performed, or if performed, not reported. The evidence from clinical research available to make treatment decisions consequently may exaggerate the ratios of certain drugs' and devices' benefits to their harms.<br /><br />Patients may thus receive treatments which are more likely to hurt than to help them, and populations of patients may be overtreated. Impressions that treatments are safer than they actually are may allow their manufacturers to overprice them, so health care costs may rise.<br /><br />The article by Pitrou and colleagues adds to concerns that we physicians may too often really be practicing pseudo-evidence based medicine when we think we are practicing evidence-based medicine. We cannot judiciously balance benefits and harms of treatments to make the best decisions for patients when evidence about harms is hidden. Clearly, as Ioannidis wrote, we need to "reprogram." However, what we need to reprogram is our current dependence on drug and device manufacturers to pay for (and hence de facto run) evaluations of their own products. If health care reformers really want to improve quality while controlling costs, this is the sort of reform they need to start considering.<br /><br />NB - See also the comments by Merrill Goozner <a href="http://www.gooznews.com/node/3148">in the GoozNews blog</a>.

Failing to Report Adverse Effects of Treatments

We have frequently advocated the evidence-based medicine (EBM) approach to improve the care of individual patients, and to improve health care quality at a reasonable cost for populations. Evidence-ba…

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Growing the next generation of computer scientists and business leaders

<span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size: small;">(Cross-posted on the </span></span><span class="Apple-style-span" style="font-style: italic;"><a href="http://googleforstudents.blogspot.com/2009/10/growing-next-generation-of-computer.html"><span class="Apple-style-span" style="font-size: small;">Google Student Blog</span></a></span><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size: small;">)</span><br /></span></span><br />We had a busy summer here at Google interacting with students through a wide variety of scholarship, internship and networking opportunities across North America. Here's a look back at a few of our programs (you can bet we'll be hosting them again!) along with news on some upcoming initiatives.<br /><br />Rising college sophomores participated in two Google programs: Google <a href="http://www.google.com/jobs/fuse/">FUSE</a>, in its inaugural year, and the Google <a href="http://www.google.com/intl/en/jobs/cssi/index.html">Computer Science Summer Institute</a> (CSSI).<br /><br />For FUSE, we welcomed 50 rising college sophomores to our <a href="http://maps.google.com/?q=Google%20New%20York@40.741962,-74.004624&hl=en">New York City office</a> for a three-day retreat designed to connect students from groups that are under-represented in the field of computer science. The retreat focused on making connections between students and Googlers, encouraging students to create meaningful academic experiences and allowing them to learn more about possible career paths via hands-on activities, panel discussions and a bit of fun around the New York City area.<br /><br />Another group of twenty rising sophomores spent two weeks at the Googleplex in Mountain View for the second annual Computer Science Summer Institute. This special program included an interactive and collaborative Computer Science curriculum, as well as a living-learning residential experience for student networking. Students worked in teams to create an interactive web application using Python in Google App Engine. When not in class, they heard technical talks from Google engineers, spoke with professionals from across the technology industry and academia about the many things they can do with a Computer Science degree. They also had some fun joining the Bay Area summer interns on a boat cruise and catching a baseball game after an exciting San Francisco scavenger hunt.<br /><br />In addition, our engineering internship program hosted more than 450 college (undergraduate and graduate) interns in 15 locations across North America. These interns were an integral part of the engineering team and made significant contributions this summer working on exciting projects including Android, Chrome, <a href="http://googleblog.blogspot.com/2009/09/back-to-school-with-google-docs.html">Docs</a> and machine translation.<br /><br />We also had more than 100 students working across multiple functions, including sales and engineering in Mountain View, New York, Chicago, Ann Arbor, Washington, D.C., San Francisco and Boston as part of the Building Opportunities for Leadership and Development (<a href="http://www.google.com/support/jobs/bin/static.py?page=bold.html&src=bold">BOLD</a>) Program. BOLD is a 10-week internship program designed to provide exposure to the technology industry for students from groups that are historically underrepresented in technology. This summer experience includes a unique glimpse into a <a href="http://www.google.com/support/jobs/bin/static.py?page=bold.html&src=bold">business</a> or <a href="http://www.google.com/support/jobs/bin/static.py?page=boldpracticum.html">engineering</a> career, professional development and leadership courses, as well as one-on-one mentorship designed to further support professional growth.<br /><br />Of course, we realize that growing future leaders in engineering and business doesn't just start with college students. For this reason, we partner with the <a href="http://global.leadprogram.org/">LEAD</a> programs in both <a href="http://business.leadprogram.org/">business</a> and <a href="http://www.leadprogram.org/page/leadengineering.html">engineering</a> to encourage outstanding high school students to pursue careers in these fields. This year, all four LEAD Summer Engineering Institute participants had the opportunity to tour a local Google office to attend technical talks and interact with Google engineers (okay, with some tasty food and video games thrown in as well).<br /><br />As part of Google's ongoing commitment to recognizing student achievements and promoting leadership, we also offer a number of academic scholarships. We are currently accepting applications for the <a href="http://limeconnect.com/google.html">Google Lime Scholarship for Student with Disabilities</a> in the U.S. and Canada, and the Anita Borg Scholarship in <a href="http://www.google.ca/intl/en/anitaborg/">Canada</a>, <a href="http://www.google.com/anitaborg-emea/">Europe, the Middle East and Africa</a>, and the <a href="http://www.google.com/intl/en/anitaborg/">United States</a>. In case you're curious, we offer a <a href="http://www.google.com/jobs/students">host of scholarships</a> for many other international regions.<br /><br />If one or more of these opportunities sounds like something you'd like to participate in, you can find applications for full time opportunities and summer internship opportunities on our <a href="http://www.google.com/support/jobs/bin/static.py?page=students.html">student job site</a>. Visit our <a href="http://www.google.com/support/jobs/bin/static.py?page=students.html&sid=scholarships&src=scholarships">scholarship page</a> for more information on our scholarship opportunities. And follow us on <a href="http://twitter.com/googlestudents">Twitter</a> and <a href="http://www.facebook.com/GoogleStudents?ref=ts">Facebook</a> for updates on application deadlines and new program announcements.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxJujoe9X4lh0L3b2svRecsCKoAeEOaAhZWTh2ZekIiw9hpNsaJo3TEpMrTANglofb7kdl-f5I5wbc_iC91vz2uu__mc3xwSQ_sryNu5brF2MEMuhgpRAV8w3pkKGl5J_pKnkjI28cc9QC/s1600-h/bingo.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397728403069673602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxJujoe9X4lh0L3b2svRecsCKoAeEOaAhZWTh2ZekIiw9hpNsaJo3TEpMrTANglofb7kdl-f5I5wbc_iC91vz2uu__mc3xwSQ_sryNu5brF2MEMuhgpRAV8w3pkKGl5J_pKnkjI28cc9QC/s400/bingo.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" /></a><div style="text-align: center;"><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:small;">Making an early connection playing </span></span><a href="http://www.google.com/search?q=people+bingo"><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:small;">People Bingo</span></span></a><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:small;"> at Google FUSE</span></span>.<br /></div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj-BLYMpKghtkpu8dQTWNIRskcvZbMnckg5pLfsM5RYvBxMJvC94swRBAPYOh-zoN1ylSR1Pe0O60dJB3Jg1aIIVgMZm__PcU6K3HPLAvOl6kb3N6BTwTqJUxBOtw-9mI51S5b7XqAJIE/s1600-h/break.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397728408312217554" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj-BLYMpKghtkpu8dQTWNIRskcvZbMnckg5pLfsM5RYvBxMJvC94swRBAPYOh-zoN1ylSR1Pe0O60dJB3Jg1aIIVgMZm__PcU6K3HPLAvOl6kb3N6BTwTqJUxBOtw-9mI51S5b7XqAJIE/s400/break.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" /></a><span class="Apple-style-span" style="font-style: italic;"><div style="text-align: center;"><span class="Apple-style-span" style=" ;font-size:13px;">Taking a break from bowling during Google FUSE.</span><br /></div></span><br /><span class="byline-author">Posted by Kyle Ewing, Talent and Outreach Programs - University Programs and Recruiting</span>

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Growing the next generation of computer scientists and business leaders

(Cross-posted on the Google Student Blog)We had a busy summer here at Google interacting with students through a wide variety of scholarship, internship and networking opportunities across North Ameri…

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Announcing Google Maps Navigation for Android 2.0

<span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:small;">(Cross-posted with the </span></span><span class="Apple-style-span" style="font-size:small;"><a href="http://googlemobile.blogspot.com/2009/10/announcing-google-maps-navigation-for.html"><span class="Apple-style-span" style="font-style: italic;">Google Mobile Blog</span></a></span><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:small;">)</span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_IevKNrO7uCY/Sudi7cMuw2I/AAAAAAAAAK8/iWonWTXpMl0/s1600-h/google-maps-navigation.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397391451748221794" src="http://1.bp.blogspot.com/_IevKNrO7uCY/Sudi7cMuw2I/AAAAAAAAAK8/iWonWTXpMl0/s320/google-maps-navigation.png" style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 180px; height: 320px;" /></a><span style="color: rgb(0, 0, 0);"><br /></span><div><span style="color: rgb(0, 0, 0);">Since 2005, millions of people have relied on <a href="http://www.google.com/mobile/products/maps.html" id="roox" target="_blank" title="Google Maps for mobile">Google Maps for mobile</a> to get directions on the go. However, there's always been one problem: Once you're behind the wheel, a list of driving directions just isn't that easy to use. It doesn't tell you when your turn is coming up. And if you miss a turn? Forget it, you're on your own.<br /></span><span style="color: rgb(0, 0, 0);"><br />Today we're excited to announce the next step for Google Maps for mobile: <a href="http://www.google.com/mobile/navigation/index.html#p=default">Google Maps Navigation (Beta)</a> for Android 2.0 devices.<br /><br />This new feature comes with everything you'd expect to find in a GPS navigation system, like 3D views, turn-by-turn voice guidance and automatic rerouting. But unlike most navigation systems, Google Maps Navigation was built from the ground up to take advantage of your phone's Internet connection.<br /><br />Here are seven features that are possible because Google Maps Navigation is connected to the Internet:<br /><i><br />The most recent map and business data<br /></i> When you use Google Maps Navigation, your phone automatically gets the most up-to-date maps and business listings from Google Maps — you never need to buy map upgrades or update your device. And this data is continuously improving, thanks to users who <a href="http://google-latlong.blogspot.com/2009/10/your-world-your-map.html" id="cwfq" target="_blank" title="report maps issues">report maps issues</a> and businesses who activate their listings with <a href="http://www.google.com/lbc" id="uup-" target="_blank" title="Google Local Business Center">Google Local Business Center</a>.<br /><br /><i>Search in plain English<br /></i> Google Maps Navigation brings the speed, power and simplicity of Google search to your car. If you don't know the address you're looking for, don't worry. Simply enter the name of a business, a landmark or just about anything into the search box, and Google will find it for you. Then press "Navigate", and you're on your way.<br /><br /><i>Search by voice</i><br />Typing on a phone can be difficult, especially in the car, so with Google Maps Navigation, you can say your destination instead. Hold down the search button to activate voice search, then tell your phone what you want to do (like "Navigate to Pike Place in Seattle"), and navigation will start automatically.<br /><br /><i>Traffic view</i><br />Google Maps Navigation gets live traffic data over the Internet. A traffic indicator light in the corner of the screen glows green, yellow or red, depending on the current traffic conditions along your route. If there's a jam ahead of you, you'll know. To get more details, tap the light to zoom out to an aerial view showing traffic speeds and incidents ahead. And if the traffic doesn't look good, you can choose an alternate route.<br /><br /><i>Search along route</i><br />For those times when you're already on the road and need to find a business, Google Maps Navigation searches along your route to give you results that won't take you far from your path. You can search for a specific business by name or by type, or you can turn on popular layers, such as gas stations, restaurants or parking.<br /><br /><i>Satellite view</i><br />Google Maps Navigation uses the same satellite imagery as Google Maps on the desktop to help you get to your destination. Turn on the satellite layer for a high-resolution, 3D view of your upcoming route. Besides looking cool, satellite view can help you make sense of complicated maneuvers.<br /><br /><i> Street View</i><br />If you want to know what your next turn looks like, double-tap the map to zoom into Street View, which shows the turn as you'll see it, with your route overlaid. And since locating an address can sometimes be tricky, we'll show you a picture of your destination as you approach the end of your route, so you'll know exactly what to look for.<br /><br />Since there's nothing quite like seeing the product in action, we made this video to demonstrate a real-life example:</span><br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/tGXK4jKN_jY&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/tGXK4jKN_jY&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br /><span style="color: rgb(0, 0, 0);"> The first phone to have Google Maps Navigation and Android 2.0 is the </span><a href="http://www.droiddoes.com/" id="ckr8" target="_blank" title="Droid"><span style="color: rgb(0, 0, 0);">Droid</span></a><span style="color: rgb(0, 0, 0);"> from Verizon. Google Maps Navigation is initially available in the United States. And like other Google Maps features, Navigation is free. </span><br /><br /><span style="color: rgb(0, 0, 0);">Check out the <a href="http://www.google.com/mobile/navigation/index.html#p=default">Google Maps Navigation page</a> to learn more and browse a gallery of product screenshots. Take Google Maps Navigation for a spin, and bring Internet-connected GPS navigation with you in your car.<a href="http://www.google.com/mobile/navigation/index.html#p=default"></a></span></div><div><br /><span class="byline-author">Posted by Keith Ito, Software Engineer</span></div>

Announcing Google Maps Navigation for Android 2.0

(Cross-posted with the Google Mobile Blog)Since 2005, millions of people have relied on Google Maps for mobile to get directions on the go. However, there's always been one problem: Once you're behind…

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Similar Images graduates from Google Labs

Today, we're happy to announce that Similar Images is graduating from Google Labs and becoming a permanent feature in Google Images. You can try it out by clicking on "Find similar images" below the most popular images in our search results. For example, if you search for <a href="http://images.google.com/images?q=jaguar">jaguar</a>, you can use the "Find similar images" link to find more pictures of the car or the animal. <br /><br />When we <a href="http://googleblog.blogspot.com/2009/04/hard-at-play-in-google-labs-with.html">revamped Labs in April</a>, we also launched Similar Images to highlight some of the innovative work our engineers have been working on. Google Labs gives us a way to get some of our new ideas in front of you early in the process, refine them based on your feedback and see what sticks. Your support has helped to make Similar Images the first major feature to graduate from Google Labs since its recent overhaul.<br /><br />So, let's say you want to find images of <a href="http://images.google.com/images?q=ancient+egypt">Ancient Egypt</a>. Google Images will provide you with a rich variety of results, including pyramids, maps, relics, drawings and other types of images. Instead of poring through hundreds of images, now you can simply click "Find similar images" to narrow down the results to the results to the type you want. (We're rolling this out gradually, so the links in the below examples may not work for you yet.)<div><div><br /></div><div>You could narrow down your results to show you only the <a href="http://images.google.com/images?q=ancient+egypt&imgtype=i_similar&sa=X&ei=J3HWSpmhEJW-tAP1-b3WAg&ct=img-sim-l&oi=image_sil&resnum=1&tbnid=3KAD94jrArNUDM:">Great Sphinx of Giza</a>:</div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7rkQFXba-AiSm1_IuZsEdFcgPYdXQ9cNveo78gGNBQetxHRRVvIuFsRDS3m_NjXdXciwoem49ZIqenI_2M622Sfdk0WyDUufX4T195auAYaQSTCBP6Ny7tzK64I-bqtV71OzguXPXjnlQ/s1600-h/e1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397369370158834898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7rkQFXba-AiSm1_IuZsEdFcgPYdXQ9cNveo78gGNBQetxHRRVvIuFsRDS3m_NjXdXciwoem49ZIqenI_2M622Sfdk0WyDUufX4T195auAYaQSTCBP6Ny7tzK64I-bqtV71OzguXPXjnlQ/s400/e1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 109px;" /></a><br />Or <a href="http://images.google.com/images?q=ancient+egypt&imgtype=i_similar&sa=X&ei=hXHWSp_8FZ66sgOQ1ITNAg&ct=img-sim-l&oi=image_sil&resnum=6&tbnid=QgHXqTYfmMo6fM:">illustrative maps of Ancient Egypt</a>:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaDa_AsfHw1vWQMbOcpKXB3-E53EFiN3jT1ML5rd5RNvZguB8TOWTVa9_7uQGk7JB5fjPwbEKmpjjVSabkzAK5RZwr1anmbjgHw6xrNuj0NV5TXZdfjhDpbeOy37BRvqfgCIuk4g967csc/s1600-h/e2.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397369376579576546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaDa_AsfHw1vWQMbOcpKXB3-E53EFiN3jT1ML5rd5RNvZguB8TOWTVa9_7uQGk7JB5fjPwbEKmpjjVSabkzAK5RZwr1anmbjgHw6xrNuj0NV5TXZdfjhDpbeOy37BRvqfgCIuk4g967csc/s400/e2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 130px;" /></a><br />Or <a href="http://images.google.com/images?q=ancient+egypt&imgtype=i_similar&sa=X&ei=hXHWSp_8FZ66sgOQ1ITNAg&ct=img-sim-l&oi=image_sil&resnum=17&tbnid=rpN3MWvZS4v48M:">ancient Egyptian-style drawings</a>:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2_zeX0fm3hLYFQlz-gzPutMmDaW6N_CBdVDsfj3Vfh3irrGoNquJUwfzhjsITpsYiQHPfoa3lQWAMDqILwDunky0Fe6TbE1qgjLGNGfXGDOLteWvRO28t_NM_CEAw21Di26GZe0QQqcQx/s1600-h/e3.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397369713492637986" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2_zeX0fm3hLYFQlz-gzPutMmDaW6N_CBdVDsfj3Vfh3irrGoNquJUwfzhjsITpsYiQHPfoa3lQWAMDqILwDunky0Fe6TbE1qgjLGNGfXGDOLteWvRO28t_NM_CEAw21Di26GZe0QQqcQx/s400/e3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 103px;" /></a><br />While we'll continue to use Google Labs as a way to showcase and collect feedback for exciting new technologies, we also want to make it easier for you to provide direct feedback on all aspects of Google Images. That's why today we're also announcing the availability of <a href="http://productideas.appspot.com/#16/e=299f4">Product Ideas for Google Images</a>. With product ideas, you can post comments that will be seen directly by members of the Images team, as well as vote on ideas that others have submitted. We'll pay special attention to those ideas that are voted to the top of the list.<br /><br /><span class="byline-author">Posted by Erik Murphy-Chutorian and Chuck Rosenberg, Software Engineers</span></div>

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Similar Images graduates from Google Labs

Today, we're happy to announce that Similar Images is graduating from Google Labs and becoming a permanent feature in Google Images. You can try it out by clicking on "Find similar images" below the m…

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Introducing the Google Earth heroes project

Hundreds of millions of people use <a href="http://earth.google.com/">Google Earth</a> every day to discover, explore and learn more about the world around them. We're especially proud that Google Earth has also been used as a tool to help people change the world. Today, to celebrate he individuals and organizations that have used Google Earth in their efforts to effect change, we announced the Google Earth heroes project.<br /><br />In this first stage of the heroes project, we're highlighting the work of five groups — <a href="http://www.google.com/earth/changetheworld/#a">Project Kaisei</a>, <a href="http://www.google.com/earth/changetheworld/#c">Save the Elephants</a>, <a href="http://www.google.com/earth/changetheworld/#b">Borneo Orangutan Survival</a>, <a href="http://www.google.com/earth/changetheworld/#d">Chief Almir and the Surui</a> and <a href="http://www.google.com/earth/changetheworld/#e">Appalachian Voices</a> — who have used Google Earth in a variety of ways to tell their stories. We'll be releasing videos showcasing other organizations' work in the coming weeks, so stay tuned!<br /><br />To learn more about these groups and view their videos, read our post on the <a href="http://google-latlong.blogspot.com/2009/10/celebrating-heroes-of-google-earth.html">Google Lat Long blog</a> or visit <a href="http://earth.google.com/changetheworld">http://earth.google.com/changetheworld</a>.<br /><br /><span class="byline-author">Posted by Krating Poonpol, Product Marketing Manager, Google Earth and Tanya Keen, Program Manager, Google Earth Outreach</span>

Introducing the Google Earth heroes project

Hundreds of millions of people use Google Earth every day to discover, explore and learn more about the world around them. We're especially proud that Google Earth has also been used as a tool to help…

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Sesame Street comes to Google: Improving our education system at the Breakthrough Learning forum

If you could reinvent the American education system, what would you do? It's a question we think about a lot here at Google. This week we're exploring possibilities with <a href="http://www.google.com/events/digitalage/">Breakthrough Learning in a Digital Age</a>, a forum organized in cooperation with <a href="http://www.joanganzcooneycenter.org/">The Joan Ganz Cooney Center at Sesame Workshop</a> and <a href="http://www.commonsensemedia.org/">Common Sense Media</a>, with the support of the <a href="http://macfound.org/">MacArthur Foundation</a>. This event will bring together 200 of the nation’s thought leaders in science and technology, informal and formal education, entertainment media, research, philanthropy and policy to design a strategy for scaling up effective models of teaching and learning for children, with an emphasis on technology. The forum will showcase new research, proven and promising education innovation models to challenge decision-makers to refresh and reboot American global leadership in education.<br /><br />There's plenty of evidence that shows that the current educational system in the U.S. needs improvement. Twenty-five years ago, President Reagan's National Commission on Excellence in Education produced "<a href="http://www.ed.gov/pubs/NatAtRisk/index.html">A Nation at Risk</a>," a report which first highlighted that our country's system wasn't meeting the national need for a competitive workforce in the day's global economy. Since then, our education system has gone through great upheaval, from the state-level standards reforms in the 1990s to 2002's <a href="http://www.ed.gov/nclb/landing.jhtml?src=ln">No Child Left Behind</a>, which is similarly based on the belief that setting high standards measurable goals will improve individual outcomes in education. Though the intention of these reforms was to close the global achievement gap, they left many teachers and students feeling restricted to teaching and learning "to the test." And we're still seeing disheartening results; the U.S. is currently ranked 25th of <a href="http://www.oecd.org/home/">OECD</a> countries in math scores and 24th in science scores according to the <a href="http://www.oecd.org/document/2/0,3343,en_32252351_32236191_39718850_1_1_1_1,00.html">PISA 2006 Science Competencies for Tomorrow's World report</a>. And according to <a href="http://www.mckinsey.com/clientservice/Social_Sector/our_practices/Education/Knowledge_Highlights/Economic_impact.aspx">McKinsey's Economic Impact of the Achievement Gap in America's Schools</a> report, if the U.S. had in recent years closed the gap between its educational achievement levels and those of higher-performing nations, our GDP in 2008 could have been $1.3 trillion to $2.3 trillion higher. That's 9 to 16 percent of GDP!<br /><br />Fortunately, there are people today who are working to change these statistics. One is tonight's keynote speaker, Geoff Canada, founder of the <a href="http://harlemchildrenszone.org/">Harlem Children's Zone</a>. The Harlem Children's Zone combines educational, social and medical services with the goal of reaching all of the children in Harlem. Another organization addressing the issue is the <a href="http://macfound.org/">MacArthur Foundation</a>, which has created the Digital Media and Learning Project to explore the effects of digital media on young people and its implications for the future of learning and education. And we can't forget <a href="http://www.sesameworkshop.org/home">Sesame Workshop</a>, which this year celebrates 40 years of educating children with Muppets and media.<br /><br />There's great hope for American education, as long as we can work toward innovative solutions that not only allow students distinct educational experiences tailored to their interests and abilities, but also drive toward a common goal of assessable success. Students today are technologists too, and embracing that familiarity and bringing it into the classroom will help teachers and students better engage and work together to teach and learn. Most importantly, we need to support our teachers, principals and administrators — the true agents of change who tirelessly and passionately work to connect with each and every student that passes through their classrooms. The Breakthrough Learning in a Digital Age forum is one step we're taking to address some of our most pressing national education system issues.<br /><br />If you're interested in joining us at the forum, we'll be broadcasting live on the web both <a href="http://investor.shareholder.com/googpr/eventdetail.cfm?eventid=72855">today</a> and <a href="http://investor.shareholder.com/googpr/eventdetail.cfm?eventid=72857">tomorrow</a>. We welcome your <a href="http://moderator.appspot.com/#16/e=c77db">questions and ideas</a> to help us shape our discussions. Go to <a href="http://www.google.com/events/digitalage/">http://www.google.com/events/digitalage/</a> to participate and learn more.<br /><br /><span class="byline-author">Posted by Cristin Frodella, Product Marketing, Google Apps Education</span>

Sesame Street comes to Google: Improving our education system at the Breakthrough Learning forum

If you could reinvent the American education system, what would you do? It's a question we think about a lot here at Google. This week we're exploring possibilities with Breakthrough Learning in a Dig…

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Use Google Voice with your existing number

Up until now, if you wanted to use <a href="http://google.com/voice">Google Voice</a>, you needed to choose a new number (a "Google number"). Taking calls through your Google number allows us to offer features like call recording, call screening and getting text messages via email. But we know not everyone wants to switch to a new phone number, so it made sense for us to create a lighter version of Google Voice for people who are willing to trade some features for the ability to use their existing numbers.<br /><br />We're excited to announce that you now have the choice to get Google Voice with your existing mobile number OR with a Google number.<br /><br />If you sign up using your existing number, you'll still get many of Google Voice's features. Most notably, you'll get all the functionality of Google voicemail, as explained in this video:<br /><br /><object height="295" width="480"><param name="movie" value="http://www.youtube.com/v/Ua9Q5frlQ2M&hl=en&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Ua9Q5frlQ2M&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br /><br />If you already have a Google Voice account, you can <a href="http://www.google.com/support/voice/bin/answer.py?hl=en&answer=164652">add Google voicemail</a> to any mobile phone you've linked to your account. If you're not yet using Google Voice, you can <a href="https://services.google.com/fb/forms/googlevoiceinvite/">request an invite</a> or ask a friend with a Google Voice account to send you an invitation. When you receive the invitation to sign up, you can choose to use Google Voice with your existing number — or to get a Google number for additional features.<br /><br />Google Voice is about giving you more control over your communications. We hope this new option makes it easier for you to manage your messages and personalize your voicemail experience.<br /><br /><span class="byline-author">Posted by Craig Walker, Vincent Paquet & Pierre Lebeau, Product Managers</span>

Use Google Voice with your existing number

Up until now, if you wanted to use Google Voice, you needed to choose a new number (a "Google number"). Taking calls through your Google number allows us to offer features like call recording, call sc…

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Energy Secretary Chu visits Googleplex

Secretary of Energy <a href="http://en.wikipedia.org/wiki/Steven_Chu">Dr. Steven Chu</a> joined us at the <a href="http://maps.google.com/?q=Google%20Inc.@37.423156,-122.084917&hl=en">Google campus</a> today to talk about how the U.S. can build a prosperous economy powered by clean energy.<br /><br />During a fireside chat with Googlers and our CEO Eric Schmidt, Secretary Chu talked about what it will take to create a clean energy revolution. When it comes to clean tech investments, he said, the Department of Energy is trying to "hit home runs, not base hits." He noted that there are many proposed solutions to climate change out there, and we need to pursue all of them. "The scale of what we need to do is enormous," said Secretary Chu, and "putting the world on a carbon diet" and dramatically bringing down the cost of clean energy and should be top priorities. If we succeed, it will "drive a new industrial revolution." <div><br /></div><div>You can watch the full video of his talk here:</div><div><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/tvUujZVYJuY&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/tvUujZVYJuY&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><div><br />Secretary Chu also heard from Googlers about some of our own clean energy projects including <a href="http://www.google.org/powermeter/">Google PowerMeter</a>, which gives consumers access to their energy use information, developing <a href="http://www.google.org/rec.html">renewable energy that is cheaper than coal</a> (RE<C) and making our <a href="http://www.google.com/corporate/green/datacenters/">datacenters</a> the most energy efficient in the world. "More companies need to get on board and make this part of their business plan," said the Secretary.<br /><br />While in Mountain View, Secretary Chu <a href="http://www.energy.gov/news2009/8207.htm">announced</a> $151 million in funding for 37 breakthrough energy projects in technologies like renewable power, energy efficiency and electric cars. The funding is being made available through the <a href="http://arpa-e.energy.gov/">Advanced Research Projects Agency-Energy</a> (ARPA-E), a newly-launched organization within the <a href="http://www.energy.gov/">Department of Energy</a> (DOE) created to support high-risk, high-reward research into innovative energy technologies. ARPA-E is modeled on the Defense Advanced Research Projects Agency (DARPA), the agency that funded research that eventually led to the creation of the Internet.</div><div><br /></div><div><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-style: italic;">Update on 10/29: <span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-style: normal;">Updated to include</span></span></span></span> the full video of Secretary Chu's talk.<br /><br /><span class="byline-author">Posted by Michael Terrell, Energy Policy Counsel</span></div></div>

Energy Secretary Chu visits Googleplex

Secretary of Energy Dr. Steven Chu joined us at the Google campus today to talk about how the U.S. can build a prosperous economy powered by clean energy.During a fireside chat with Googlers and our C…

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Contextual search within Wikipedia

We are excited to announce that we've built a <a href="http://en.wikipedia.org/wiki/Wikipedia:Google_Custom_Search">Custom Search Wikipedia skin</a> that makes it easier for you to complete your research on Wikipedia. Wikipedia allows users to register and personalize their Wikipedia environment via the configuration of options and the use of styles or <span style="font-style: italic;">skins</span>. Just log in to Wikipedia, <a href="http://en.wikipedia.org/wiki/Wikipedia:Google_Custom_Search">enable the Custom Search skin</a> and you'll have quick access to relevant Google Custom Search results from Wikipedia. With the Custom Search skin, your search results are conveniently placed inline on the page. After you've reviewed the results, you can dismiss them and return to the current article of interest without having to switch to a different tab on your browser; you can access the relevant Wikipedia articles right within the Wikipedia interface.<br /><br />The Custom Search skin also features <span style="font-weight: bold;">contextual search</span> — searching across different sets of pages as you navigate Wikipedia. For Wikipedia pages with a lot of information and links, contextual search lets you limit your search to only those Wikipedia pages that are linked from the current article, focusing the results on the topic of the article. So, in addition to getting all matching Wikipedia articles, you can quickly drill down to contextually relevant results using the Linked Wikipedia Pages tab.<br /><br />For example, searching for [sequence] from a <a href="http://en.wikipedia.org/wiki/DNA">Wikipedia page on DNA</a> provides a list of relevant results about DNA sequences and DNA sequence alignment, instead of the <a href="http://en.wikipedia.org/wiki/Sequence_%28disambiguation%29">many pages about sequences</a> (in mathematics, poetry, music, games, etc.) that aren't relevant. Similarly, searching within the DNA page for [bonds] gives you results in chemistry and biochemistry, instead of other information about financial instruments and social sciences. This will help you perform more directed research, often with shorter queries, and get to relevant Wikipedia articles faster.<br /><br />As you can see from the screenshot below, the Linked Wikipedia Pages tab helps you get quickly to the article about DNA sequence from a search for [sequence] on the DNA page.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_XxukNkXWcE7ViprwV6A6F1FNsBX-0Gs3zAfhSrF1Gx6_xZUlADuUZNal0057ZvEWcVBuPGDkdCer1FqL_FBzF0FZ3uDMkVHjPiqpye6uBphzmkiWxYquRN8epk6ydbK6PsVX4i4ObZEm/s1600-h/w1"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397037129679706658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_XxukNkXWcE7ViprwV6A6F1FNsBX-0Gs3zAfhSrF1Gx6_xZUlADuUZNal0057ZvEWcVBuPGDkdCer1FqL_FBzF0FZ3uDMkVHjPiqpye6uBphzmkiWxYquRN8epk6ydbK6PsVX4i4ObZEm/s400/w1" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 230px;" /></a><br />To configure the new skin, follow the instructions on the <a href="http://en.wikipedia.org/wiki/Wikipedia:Google_Custom_Search">Custom Search skin page on Wikipedia</a>. It works with both Wikipedia's default Monobook style or the new Beta Vector style. You will need to <a href="http://en.wikipedia.org/w/index.php?title=Special:UserLogin">log in</a> to Wikipedia to customize your Wikipedia search.<br /><br />For more information about the technology behind this application release, read <a href="http://googlecustomsearch.blogspot.com/2009/10/contextual-search-experience-for.html">our post</a> on the Google Custom Search blog.<br /><br />Wikipedia <a href="http://blog.wikimedia.org/2009/10/26/google-experiments-with-new-ways-to-search-wikipedia/">encourages</a> technical innovation and tools to help you get improved access to knowledge, so please post your opinions about this contextual search experience at <a href="http://en.wikipedia.org/wiki/Wikipedia_talk:Google_Custom_Search#Google_Custom_search_gadget">Wikimedia</a> or give us <a href="http://www.google.com/support/forum/p/customsearch?hl=en">feedback</a> directly.<br /><br />Last Friday was the third anniversary of the launch of Custom Search — we would like to take a moment to thank the millions of you who have implemented Custom Search on your sites. To celebrate our birthday we're releasing two new features that we hope will help you better customize your search results: <a href="http://googlecustomsearch.blogspot.com/2009/10/plug-n-play-with-custom-search-themes.html">Custom Search Themes</a> and <a href="http://googlecustomsearch.blogspot.com/2009/10/structured-custom-search.html">Structured Custom Search</a>. Check out <a href="http://googlecustomsearch.blogspot.com/2009/10/three-birthday-candles-for-custom.html">this post</a> on the Google Custom Search blog to learn more about our third anniversary.<br /><br /><span class="byline-author">Posted by Rajat Mukherjee, Group Product Manager, Search and Mathias Schindler, Wikimedia Foundation</span>

Contextual search within Wikipedia

We are excited to announce that we've built a Custom Search Wikipedia skin that makes it easier for you to complete your research on Wikipedia. Wikipedia allows users to register and personalize their…

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Liberate your Google Docs with Convert, Zip and Download

This past September, you may have heard about the launch of our <a href="http://dataliberation.blogspot.com/2009/09/welcome-to-data-liberation-front.html">Data Liberation</a> site, a central place on the web detailing how you can easily move your data into or away from Google's cloud. Today, we're adding another product to our growing list of liberations: the "Convert, Zip and Download" feature in Google Docs, which allows you to download a bunch — or all — of your Docs simultaneously.<br /><br />This new feature comes out of a collaboration between the Google Docs engineering team and Google's Data Liberation Front, a small team of engineers that aims to make it easy for you to transfer your personal data in and out of Google's services by building simple import and export functions.<br /><br />"Convert, Zip and Download" now joins dozens of other liberation features across our product offerings, ranging from Blogger's <a href="http://www.dataliberation.org/google/blogger">full blog downloads</a> to <a href="http://www.dataliberation.org/google/gmail">email export from Gmail</a> using IMAP and POP3. The feature lets you bundle your Google Docs in a format of your choice (MS Office, Open Office, PDF, etc.) and download them as a zip file. No longer do you have to download each document individually, which can take a lot of time if you have hundreds of documents like I do! All you need to do is select the relevant Docs, click on "Export" from the "More Actions" menu and download them in one go. (Check out the <a href="http://googledocs.blogspot.com/2009/10/data-liberation-mark-as-viewed-and-new.html">Google Docs Blog</a> for more details.)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN0NgF-CVFFBAhiiSzpceFcNc3_dczLkdYVdu3bj70P8QNnWxWNuYZmzFOQ00qQ0Q38jH0n6BT524eQtJohJXnjkczHdjIP0vGox5eprl5l3qsCpvFOyKxDaPULJ09TyBV8bz_WLrVpg0u/s1600-h/ccs8p3jp_39s3ct2kg5_b.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5397020504016073522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgN0NgF-CVFFBAhiiSzpceFcNc3_dczLkdYVdu3bj70P8QNnWxWNuYZmzFOQ00qQ0Q38jH0n6BT524eQtJohJXnjkczHdjIP0vGox5eprl5l3qsCpvFOyKxDaPULJ09TyBV8bz_WLrVpg0u/s400/ccs8p3jp_39s3ct2kg5_b.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 168px;" /></a><br />We hope you find the new export feature useful. We strongly believe that you — not the products you use — should control your data, and be able to quickly and easily take that data out of any product without a hassle. We've already liberated more than half of our products, and are working hard to address the remaining challenges. Keep an eye out for more upcoming Data Liberations.<br /><br />You can also take a deeper look into product liberation at <a href="http://www.dataliberation.org/">dataliberation.org</a>, follow us on Twitter <a href="http://twitter.com/dataliberation">@dataliberation</a> or contribute suggestions for services that you think need to be liberated on our Data Liberation <a href="http://moderator.appspot.com/#16/e=43649">Moderator page</a>.<br /><br /><span class="byline-author">Posted by Brian Fitzpatrick, Engineering Manager, the Data Liberation Front</span>

Liberate your Google Docs with Convert, Zip and Download

This past September, you may have heard about the launch of our Data Liberation site, a central place on the web detailing how you can easily move your data into or away from Google's cloud. Today, we…

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Introducing Google Social Search: I finally found my friend's New York blog!

Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person. Unfortunately, that information isn't always very easy to find in one simple place. That's why today we're rolling out a new <a href="http://www.google.com/experimental/">experiment on Google Labs</a> called Google Social Search that helps you find more relevant public content from your broader social circle. It should be available for everyone to try by the end of the day, so be sure to check back.<br /><br />A lot of people write about New York, so if I do a search for [new york] on Google, my best friend's New York blog probably isn't going to show up on the first page of my results. Probably what I'll find are some well-known and official sites. We've taken steps to improve the relevance of our search results with <a href="http://googleblog.blogspot.com/2007/02/personally-speaking.html">personalization</a>, but today's launch takes that one step further. With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend's blog on the results page under the heading "Results from people in your social circle for New York." I can also filter my results to see only content from my social circle by clicking "Show options" on the results page and clicking "Social." Check out this video for a demo:<br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/ZqWJxgp-_mU&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ZqWJxgp-_mU&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What we've done is surface that content together in one single place to make your results more relevant. The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we'll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we'll include some websites from your subscriptions as part of your social search results.<br /><br />To learn more about how Social Search works behind the scenes, including the choices and control you have over the content you see and share, read our <a href="http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=165228">help center article</a> or watch this video:<br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/BlpTjP6h6Ms&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/BlpTjP6h6Ms&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />This feature is an experiment, but we've been using it at Google and the results have been exciting. We'd love to hear your <a href="http://www.google.com/support/forum/p/Web+Search/thread?tid=5818e141dc58c2bd&hl=en">feedback</a>. Oh, and don't forget to <a href="http://www.google.com/profiles">create a public Google profile</a> to expand your social circle and more easily find the information you're looking for (including that New York blog).<br /><br /><span class="byline-author">Posted by Maureen Heymans, Technical Lead and Murali Viswanathan, Product Manager</span>

Introducing Google Social Search: I finally found my friend's New York blog!

Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and t…

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Who Should Sponsor Comparative Effectiveness Research?

We have tried to argue why comparative effectiveness research is a good idea. To cut and paste what I wrote in <a href="http://hcrenewal.blogspot.com/2007/09/comparative-effectiveness-kerfuffle.html">a previous post</a>,<br /><blockquote><br />Physicians spend a lot of time trying to figure out the best treatments for particular patients' problems. Doing so is often hard. In many situations, there are many plausible treatments, but the trick is picking the one most likely to do the most good and least harm for a particular patient. Ideally, this is where evidence based medicine comes in. But the biggest problem with using the EBM approach is that often the best available evidence does not help much. In particular, for many clinical problems, and for many sorts of patients, no one has ever done a good quality study that compares the plausible treatments for those problems and those patients. When the only studies done compared individual treatments to placebos, and when even those were restricted to narrow patient populations unlike those patient usually seen in daily practice, physicians are left juggling oranges, tomatoes, and carburetors.<br />Comparative effectiveness studies are simply studies that compare plausible treatments that could be used for patients with particular problems, and which are designed to be generalizable to the sorts of patients usually seen in practice. As a physician, I welcome such studies, because they may provide very useful information that could help me select the optimal treatments for individual patients.<br /><br />Because I believe that comparative effectiveness studies could be very useful to improve patient care, it upsets me to see this particular kind of clinical study get caught in political, ideological, and economic battles.<br /></blockquote><br />In particular, we have discussed a number of high profile attacks on comparative effectiveness research, which often have featured arguments based on logical fallacies. While some of the people making the attacks have assumed a conservative or libertarian ideological mantle, one wonders whether the attacks were more driven by personal financial interests. For example, see our blog posts <a href="http://hcrenewal.blogspot.com/2007/09/over-top-denunciation-of-comparative.html">here</a>, <a href="http://hcrenewal.blogspot.com/2007/09/comparative-effectiveness-kerfuffle.html">here</a>, <a href="http://hcrenewal.blogspot.com/2007/10/whose-opinions-did-new-york-times.html">here</a>, and <a href="http://hcrenewal.blogspot.com/2009/02/attack-on-government-funded-comparative.html">here</a>. On the other hand, we discussed a clear-headed defense of comparative effectiveness research by a well-known economist most would regard as libertarian <a href="http://hcrenewal.blogspot.com/2009/06/clear-headed-defense-of-comparative.html">here</a>.<br /><br />Comparative effectiveness research has been discussed as an element of health care reform in the US. It turns out that the current version of the health care reform bill in the US Senate has a provision to create a Patient Centered Outcome Research Institute, which presumably would become the major organization which could sponsor comparative effectiveness research.<br /><br />This institute, however, would not be a government agency (despite the name that makes it sound like it would be part of the National Institutes of Health). Moreover, here is a description of the Board of Governors who would run the institute from the <a href="http://finance.senate.gov/sitepages/leg/LEG%202009/101909%20America">current version of the bill </a>:<br /><blockquote><br />BOARD OF GOVERNORS.—<br />(1) IN GENERAL.—The Institute shall have a Board of Governors, which shall consist of 15 members appointed by the Comptroller General of the United States not later than 6 months after the date of enactment of this section, as follows:<br />(A) 3 members representing patients and health care consumers.<br />(B) 3 members representing practicing physicians, including surgeons.<br />(C) 3 members representing private payers, of whom at least 1 member shall represent health insurance issuers and at least 1 member shall represent employers who self-insure employee benefits.<br />(D) 3 members representing pharmaceutical, device, and diagnostic manufacturers or developers.<br />(E) 1 member representing nonprofit organizations involved in health services research.<br />(F) 1 member representing organizations that focus on quality measurement and improvement or decision support.<br />(G) 1 member representing independent health services researchers.<br /></blockquote><br /><br />Thus, only 3/15 members of the governing board would represent the patients who ultimately reap the benefits or suffer the harms produced by medical diagnosis and treatment. Further, 6/15 members represent for-profit corporations which stand to make more or less money depending on how particular comparative effectiveness studies come out. Also, 3/15 members would be physicians, some of who may get paid more to deliver particular treatments (e.g., procedures) than others (e.g., providing advice about diet and exercise).<br /><br />We often discuss how clinical research sponsored by organizations with vested interest in the research turning out to favor their products or services may be <a href="http://hcrenewal.blogspot.com/search/label/manipulating%20clinical%20research">manipulated</a> to favor these interests, and sometimes <a href="http://hcrenewal.blogspot.com/search/label/suppression%20of%20medical%20research">suppressed</a> if it does not. In the US, there are few unconflicted sources of sparse funds to support comparative effectiveness research. (The most significant current source is the <a href="http://www.ahrq.gov/">Agency for Healthcare Research and Quality</a>, AHRQ. For full disclosure, I have been an ad hoc reviewer of grants for that agency.)<br /><br />The current draft of legislation would create the largest potential sponsor for comparative effectiveness research, but would make that organization report to representatives of for-profit companies whose profits may be affected by the results of such research. In my humble opinion, this is not much of an advance. Comparative effectiveness research controlled by corporations that stand to profit or lose depending on its results will forever be suspect.<br /><br />If the government is going to support comparative effectiveness research, it ought to make sure such research is not run by people with vested interests in the outcomes coming out a certain way. I may be biased myself, but why not let the research be sponsored by AHRQ, an agency with relevant experience and no axe to grind vis a vis any particular product or service?

Who Should Sponsor Comparative Effectiveness Research?

We have tried to argue why comparative effectiveness research is a good idea. To cut and paste what I wrote in a previous post,Physicians spend a lot of time trying to figure out the best treatments f…

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